Inside Prime Time

Author: Todd Gitlin
Publisher: Routledge
ISBN: 1134886586
Format: PDF, Mobi
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Prime time: those precious few hours every night when the three major television networks garner millions of dollars while tens of millions of Americans tune in. Inside Prime Time is a classic study of the workings of the Hollywood television industry, newly available with an updated introduction. Inside Prime Time takes us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. It provides an ethnography of the world of American commercial television, an analysis of that world's unwritten rules, and the most extensive study of the industry ever made.

Prime time Society

Author: Conrad Phillip Kottak
Publisher:
ISBN: 9780534124984
Format: PDF, ePub, Mobi
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* Supplement for introductory cultural anthropology courses taken in the freshman year; also appropriate for courses in field work/field methods, world cultures, applied anthropology, Latin American studies, communications, sociology. * Comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior. * Focuses on group behavior as well as the individual, and examines the phenomena of 'TV conditioned behavior'.

Target Prime Time

Author: Kathryn C. Montgomery
Publisher: Oxford University Press
ISBN: 0198021658
Format: PDF, ePub, Mobi
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Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.

A History of Communications

Author: Marshall T. Poe
Publisher: Cambridge University Press
ISBN: 1139495577
Format: PDF
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A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.

Communication as Culture

Author: James W. Carey
Publisher: Psychology Press
ISBN: 9780415907255
Format: PDF, Docs
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Carey's seminal work joins central issues in the field and redefines them. It will force the reader to think in new and fruitful ways about such dichotomies as transmissions vs. ritual, administrative vs. critical, positivist vs. marxist, and cultural vs. power-orientated approaches to communications study. An historically inspired treatment of major figures and theories, required reading for the sophisticated scholar' - George Gerbner, University of Pennsylvania ...offers a mural of thought with a rich background, highlighted by such thoughts as communication being the 'maintenance of society in time'. - Cast/Communication Booknotes These essays encompass much more than a critique of an academic discipline. Carey's lively thought, lucid style, and profound scholarship propel the reader through a wide and varied intellectual landscape, particularly as these issues have affected Modern American thought. As entertaining as it is enlightening, Communication as Culture is certain to become a classic in its field.

Control Through Communication

Author: JoAnne Yates
Publisher: JHU Press
ISBN: 9780801846137
Format: PDF
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The recipient of the Society of American Archivists' Waldo Gifford Leland Prize and the Association for Business Communication's Alpha Kappa Psi Award for Distinguished Publication on Business Communication, Yates discusses how modern managerial systems evolved within the American business system.

Advertising and Society

Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Format: PDF, ePub, Docs
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Media Markets and Democracy

Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 9781139432429
Format: PDF, ePub, Docs
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Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.

Media Technologies

Author: Tarleton Gillespie
Publisher: MIT Press
ISBN: 0262525372
Format: PDF, Mobi
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Scholars from communication and media studies join those from science and technology studies to examine media technologies as complex, sociomaterial phenomena.

Cosmopolitan Communications

Author: Pippa Norris
Publisher: Cambridge University Press
ISBN: 113947961X
Format: PDF, ePub, Docs
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Societies around the world have experienced a flood of information from diverse channels originating beyond local communities and even national borders, transmitted through the rapid expansion of cosmopolitan communications. For more than half a century, conventional interpretations, Norris and Inglehart argue, have commonly exaggerated the potential threats arising from this process. A series of firewalls protect national cultures. This book develops a new theoretical framework for understanding cosmopolitan communications and uses it to identify the conditions under which global communications are most likely to endanger cultural diversity. The authors analyze empirical evidence from both the societal level and the individual level, examining the outlook and beliefs of people in a wide range of societies. The study draws on evidence from the World Values Survey, covering 90 societies in all major regions worldwide from 1981 to 2007. The conclusion considers the implications of their findings for cultural policies.