The Consumer Mind

Author: Pepe Martínez
Publisher: Kogan Page Publishers
ISBN: 0749465719
Format: PDF
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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Inteligencia social

Author: Daniel Goleman
Publisher: Editorial Kairós
ISBN: 8472456307
Format: PDF, Docs
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Drawing on numerous studies, this book illuminates new theories about attachment, bonding, and the making and remaking of memory as it examines how the human brain is wired for altruism, compassion, concern, and rapport.

Working With Emotional Intelligence

Author: Daniel Goleman
Publisher: Bantam
ISBN: 0553903217
Format: PDF, Docs
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Do you have what it takes to succeed in your career? The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence. Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered. For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.

Social Intelligence

Author: Daniel Goleman
Publisher: Bantam
ISBN: 9780553903195
Format: PDF, ePub, Docs
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Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than five million copies worldwide. Now, once again, Daniel Goleman has written a groundbreaking synthesis of the latest findings in biology and brain science, revealing that we are “wired to connect” and the surprisingly deep impact of our relationships on every aspect of our lives. Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies—down to the level of our genes—for good or ill. In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us. Our reactions to others, and theirs to us, have a far-reaching biological impact, sending out cascades of hormones that regulate everything from our hearts to our immune systems, making good relationships act like vitamins—and bad relationships like poisons. We can “catch” other people’s emotions the way we catch a cold, and the consequences of isolation or relentless social stress can be life-shortening. Goleman explains the surprising accuracy of first impressions, the basis of charisma and emotional power, the complexity of sexual attraction, and how we detect lies. He describes the “dark side” of social intelligence, from narcissism to Machiavellianism and psychopathy. He also reveals our astonishing capacity for “mindsight,” as well as the tragedy of those, like autistic children, whose mindsight is impaired. Is there a way to raise our children to be happy? What is the basis of a nourishing marriage? How can business leaders and teachers inspire the best in those they lead and teach? How can groups divided by prejudice and hatred come to live together in peace? The answers to these questions may not be as elusive as we once thought. And Goleman delivers his most heartening news with powerful conviction: we humans have a built-in bias toward empathy, cooperation, and altruism–provided we develop the social intelligence to nurture these capacities in ourselves and others. From the Trade Paperback edition.

The Creative Spirit

Author: Daniel Goleman
Publisher: Plume Books
ISBN:
Format: PDF, ePub
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"Fascinating....An enjoyable and readably perspicacious attempt to explain the nature and expression of human creativity."-ALA Booklist.

Talents Unfolding

Author: Reva C. Friedman
Publisher: Amer Psychological Assn
ISBN: 9781557986436
Format: PDF, Docs
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At what age should talent or giftedness be considered seriously? What happens when child prodigies grow up? What environmental characteristics are needed for talent to develop into genius? In this book, developmental, educational, cognitive, and professional psychologists find answers to these and explore other questions about the nature of creativity and domain-specific expertise (e.g., social giftedness, visual arts) and how psychology and other cognitive sciences have contributed to understanding of high ability across the life span. The debate about giftedness is extended into the realm of multiple intelligences and their environmental context.

Social Intelligence

Author: Karl Albrecht
Publisher: John Wiley & Sons
ISBN: 0787979384
Format: PDF, Kindle
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Conceived by management consultant, futurist, speaker, and author Karl Albrecht, Social Intelligence goes beyond IQ and EI (Emotional Intelligence) to show how generosity, consideration, and other practical skills are key to success at work and in life.

Practical Intelligence in Everyday Life

Author: Robert J. Sternberg
Publisher: Cambridge University Press
ISBN: 9780521659581
Format: PDF, Docs
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This path-breaking book reviews psychological research on practical intelligence and describes its importance in everyday life. The authors reveal the importance of tacit knowledge--what we have learned from our own experience, through action. Although it has been seen as an indispensable element of expertise, intelligence researchers have found it difficult to quantify. Based on years of research, Dr. Sternberg and his colleagues have found that tacit knowledge can be quantified and can be taught. This volume thoroughly examines studies of practical intelligence in the United States and in many other parts of the world as well, and for varied occupations, such as management, military leadership, teaching, research, and sales.

Emotion Disclosure and Health

Author: James W. Pennebaker
Publisher: Amer Psychological Assn
ISBN: 9781557983084
Format: PDF, Kindle
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"Emotion, Disclosure and Health" addresses some of the basic issues of psychology and psychotherapy: how people respond to emotional upheavals, why they respond the way they do, and why translating emotional events into language increases physical and mental health. Drawing on work in clinical, social, personality, and health psychology, as well as medical anthropology, the authors address these issues, drawing some stimulating conclusions about how an understanding of disclosure and health may be applied in clinically useful ways.

The Oxford Handbook of Sport and Performance Psychology

Author: Shane M. Murphy
Publisher: Oxford University Press
ISBN: 0199731764
Format: PDF, Mobi
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The Oxford Handbook of Sport and Performance Psychology describes current research findings in the study of human performance: what makes performance excellent and what can go wrong? For the first time in one volume, experts from all fields of performance are brought together, covering domains including sports, the performing arts, business, executive coaching, the military, and other applicable, high-risk professions.