Intellectual Property Asset Management

Author: Claire Howell
Publisher: Routledge
ISBN: 1317911237
Format: PDF, Mobi
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In the new ‘knowledge-intensive economies’ Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company’s ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets. This book will provide students with: • the basic Intellectual Property law knowledge needed to identify a potential IP issue • the tools and understanding to assess an IP breach • the ability to identify where the problem cannot be solved in house and where expert legal assistance is required • the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

Business Law

Author: David Kelly
Publisher: Taylor & Francis
ISBN: 1317536282
Format: PDF, ePub
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Business Law offers comprehensive coverage of the key aspects of business law that is easy to understand for both law and non-law students. Established legal topics such as the English Legal System, Contract, Consumer, Company and Employment Law, as well as emerging areas such as Health and Safety and Environmental Law, are considered as they apply to business. This edition also includes coverage of the now essential field of Intellectual Property, written by Janice Denoncourt. The work has been thoroughly updated to include all the recent major developments in the law, such as the Consumer Rights Act 2015 and the Small Business, Enterprise and Employment Act 2015 together with important cases that have been decided in the period since the last edition. Mention, of course is made of Brexit, although as yet its outcome and consequences remain uncertain. Key learning features include: Law in context boxes that contextualise each chapter’s topic within the Business environment; diagrams and tables to illustrate key principles; updated key case boxes that highlight landmark cases for easy reference; revision summaries at the end of each chapter to help clarify the key points for each topic; an attractive two-colour text design that aids easy understanding and quick referencing; an up-to-date and easy-to-use companion website with additional features to further your learning and track your progress. Business Law offers a topical overview of this subject in an accessible style suited to both law and business studies undergraduates.

Q A Intellectual Property Law

Author: Janice Denoncourt
Publisher: Routledge
ISBN: 1317568303
Format: PDF, ePub
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Routledge Q&As give you the tools to practice and refine your exam technique, showing you how to apply your knowledge to maximum effect in assessment. Each book contains essay and problem-based questions on the most commonly examined topics, complete with expert guidance and model answers that help you to: Plan your revision and know what examiners are looking for: Introducing how best to approach revision in each subject Identifying and explaining the main elements of each question, and providing marker annotation to show how examiners will read your answer Understand and remember the law: Using memorable diagram overviews for each answer to demonstrate how the law fits together and how best to structure your answer Gain marks and understand areas of debate: Providing revision tips and advice to help you aim higher in essays and exams Highlighting areas that are contentious and on which you will need to form an opinion Avoid common errors: Identifying common pitfalls students encounter in class and in assessment The series is supported by an online resource that allows you to test your progress during the run-up to exams. Features include: multiple choice questions, bonus Q&As and podcasts.

MANAGING INTELLECTUAL PROPERTY

Author: VINOD V. SOPLE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120346459
Format: PDF, ePub, Docs
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The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.

MANAGING INTELLECTUAL PROPERTY THE STRATEGIC IMPERATIVE

Author: VINOD V. SOPLE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120348834
Format: PDF
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The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable. Key Features • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms.

Marketing Crafts and Visual Arts

Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Format: PDF, Kindle
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This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.

Thunderbird on Global Business Strategy

Author: Thunderbird American Graduate School of International Management (Glendale, Ariz.)
Publisher: John Wiley & Sons
ISBN: 9780471326069
Format: PDF, Kindle
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THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech,apparel or semiconductors-you can be sure that right now anambitious management team in some distant part of the globe isdevising a strategy to undermine your position and steal away yourhard-won customer base. Only a decade ago, that might have seemedlike an idle threat. But when you consider the awesome power of theInternet to connect foreign competitors with suppliers and marketsanywhere in the world with a keystroke not to mention theprecipitous toppling of political barriers to free trade over thepast decade it becomes clear that your company's competitive futurenow depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American GraduateSchool of International Management, has been preparing students totake their places as international business leaders. The onlybusiness school in North America to focus exclusively on globalbusiness, Thunderbird has been ranked number one in graduateinternational management education by U.S. News & World Reportevery year since 1995. Now, Thunderbird on Global Business Strategy brings together thebest thinking in the field from the experts at Thunderbird. Writtenby an all-star team of past and present Thunderbird facultymembers, each a well-known expert in his or her area ofspecialization, the book not only alerts you to both the dangersand opportunities inherent in today's global business environment,but also arms you with the knowledge, skills, and tools you need tomeet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of managementat top international companies worldwide, it fills you in on whatyou must know about managing global crises; forming and managingglobal alliances; cross-cultural management; managing global supplychains; navigating various legal systems; exploiting internationalfinancial markets; the role of the Internet in global business;protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what ittakes to survive and thrive in today's hypercompetitive globalbusiness environment. With campuses in Glendale, Arizona, Archamps, France, and Tokyo,Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONALMANAGEMENT, is North America's leading graduate school for globalbusiness. The first institution to offer an internationalmanagement degree, it has been training international businessleaders since 1946. All the Best Thinking from the Leading Lights in GlobalStrategy In the twenty-first century, every business is a global business.That means that your competitive future depends on acquiring ascomplete a picture as possible of both the challenges posed bytoday's borderless business environment as well as theopportunities for increased profits it presents. Now this bookgives it to you. Written by the world-renowned experts at Thunderbird, the AmericanGraduate School of International Management, this is your one-stopguide to running a global business. Over the course of more than adozen chapters, liberally illustrated with fascinating casestudies, you'll be armed with the understanding and skills you needto: * Form and manage global alliances * Manage global business crises * Manage a global supply chain * Develop global IT strategies * Exploit international financial markets * Protect intellectual property

Ideation

Author: Douglas Graham
Publisher: John Wiley & Sons
ISBN: 9780471479444
Format: PDF, ePub, Docs
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Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. This book will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home. Great ideas are the foundations of great businesses, but the bureaucratic nature of big business generally stifles the sort of individual creativity that leads to great business ideas. Ideation looks at the importance of innovation as a key driver of business success and posits new ways to encourage and nurture it in today’s business environment. Using case studies and firsthand interviews with innovators past and present, Ideation explores how individuals and companies develop creative ideas and bring them to full fruition. It provides practical, comprehensive advice for managing our big ideas so that we gain the most benefit from them–in our personal lives, our companies, and our society in general. For business leaders and entrepreneurs, Ideation explores the life cycle of ideas and explains every step of the ideation process. It provides unparalleled guidance on the vital subject of legal protections for ideas–including copyright, trademarks, and patents–and also covers the valuation of intellectual property as well as techniques for effectively marketing ideas to investors and licensees. With new strategies for building organizations that encourage the kind of creative thinking on which economies thrive, Ideation offers practical guidance on changing slow-moving business behemoths into fleet-footed innovators. Authors Douglas Graham and Thomas Bachmann present a blueprint for the effective management of ideas within the corporate structure, but also share their vision of a true marketplace of ideas in which ideas, capital, and markets are brought together in a global marketplace. This will give ideas a much better chance on their perilous journey from conception to realization. They make the argument that this will be the single most important thing we can do for our global economy and quality of life. In concert with the Ideation Web site (ideation registry.com)–which provides practical tools for developing and protecting ideas and also offers access to potential licensees–this vital, comprehensive resource helps individuals and organizations develop good ideas into wealth-producing intellectual property assets. It explores the process of creation from the various perspectives of psychology, finance, economics, and law, offering a comprehensive picture of how ideas are born and best exploited in modern business. Ideas are the basis on which we build our wealth as individuals, organizations, and a society; this book shows us how to nurture those ideas–and reap big rewards.