Why is intercultural communication regarded as being so important in our modern world

Author: Tilman Baur
Publisher: GRIN Verlag
ISBN: 3640537572
Format: PDF, ePub, Docs
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Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: In a more and more globalized world, it has become crucial to be able to communicate efficiently with business partners around the world. In order to do so, however, we need to understand foreign cultures on different levels. The essay's focus lies not only on theories that explain cultures, but also provides methods and practical tools that help us to deal with representatives of foreign cultures, understand what drives them and what different perspectives on the world they may entertain. Some questions answered in the essay include: - What are intercultural communication, intercultural awareness and intercultural competence? - How can different cultures (and their respective communication patterns) be analysed? - Why has intercultural communication become so important in our modern world? - Examples of how representatives of different cultures perceive certain situations/attitudes/values differently and reasons for this phenomenon. - How can intercultural communication be used effectively and efficiently? - How could intercultural communication influence business negotiations?

Handbook of Intercultural Communication

Author: Helga Kotthoff
Publisher: Walter de Gruyter
ISBN: 3110198584
Format: PDF, Docs
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In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

Intercultural Communication

Author: Tracy Novinger
Publisher: University of Texas Press
ISBN: 9780292755710
Format: PDF, Mobi
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Publisher Fact Sheet This book provides an effective approach to intercultural communication between any two cultures, with particular examples from the U.S. & Mexico, & demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business & social relationships.

Intercultural Communication and International Marketing Corporate Advertising on the Internet

Author: Natalia Magiati
Publisher: GRIN Verlag
ISBN: 363845830X
Format: PDF, Kindle
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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

Intercultural Communication

Author: James W. Neuliep
Publisher: SAGE Publications
ISBN: 1506361862
Format: PDF, ePub, Mobi
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In the fully updated Seventh Edition of Intercultural Communication: A Contextual Approach, bestselling author James W. Neuliep provides a clear contextual model (visually depicted by a series of concentric circles) for examining communication within cultural, microcultural, environmental, sociorelational, and perceptual contexts. Students are first introduced to the broadest context—the cultural component of the model—and progress chapter by chapter through the model to the most specific dimensions of communication. Each chapter focuses on one context and explores the combination of factors within that context, including setting, situation, and circumstances. Highlighting values, ethnicity, physical geography, and attitudes, the book examines means of interaction, including body language, eye contact, and exchange of words, as well as the stages of relationships, cross-cultural management, intercultural conflict, and culture shock.

Cross Cultural and Intercultural Communication

Author: William B. Gudykunst
Publisher: SAGE
ISBN: 9780761929000
Format: PDF, Kindle
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This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of cross-cultural and intercultural communication. With an expanded forward by William Gudykunst it is an invaluable resource for students and lecturers of communications studies.

Intercultural communication competence

Author: Richard Lee Wiseman
Publisher: Sage Publications, Inc
ISBN: 9780803947191
Format: PDF
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Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication "The editors should be commended, as the volume presents the latest thinking and research from scholars within the intercultural field and, more broadly, from the speech communication discipline. For those interested in learning more about various communication-based theories and approaches to the study of intercultural competence I highly recommend they take a close look at this book. I found the introductory chapter by Koester, Wiseman, and Sanders extremely valuable in integrating the various perspectives represented by the authors. Their discussion of the starting points for the study of the intercultural communication competence. . . was very well written. Part I focused on conceptual issues, and it includes and excellent review article by Judith Martin about the various approaches taken in the study of intercultural communication competence. William Gudykunst's anxiety/uncertainty management chapter is perhaps the clearest and most practical extension to date of his extensive theoretical research program on uncertainty and anxiety reduction processes. It is tightly written with examples and elaborated explanations of key constructs that relate to intercultural effectiveness. I found this chapter [Myron Lustig and Brian Spitzberg's methodological concerns relevant to the study of intercultural communication competence] to be one of the most targeted analyses of research methods for examining communication competence within the distinctly different intercultural arena. This chapter provides a blueprint for research design decision making on studying the difficult phenomenon of intercultural communication competence. . . .Donal Carbaugh's ethnographic approach for identifying the verbal means and meanings in social interaction is exciting, creative, insightful, and practical. I highly recommend Intercultural Communication Competence for a graduate-level theory course in intercultural communication and, more generally, for any course that focuses on cross-cultural interaction. Further, this book would be a welcome addition for a graduate-level intercultural research course.Overall, Wiseman and Koester have edited a high-quality intercultural book that focuses on a complex communication phenomenon. I urge anyone interested in this important topic to read Intercultural Communication Competence. --Mitchell R. Hammer, The American University, International Journal of Intercultural Relations Contemporary societies have witnessed the greatest migration of human populations in recorded history. Accordingly, interactions among citizens of these societies are becoming increasingly intercultural. By gathering the most current research, theories, and methods from the leading scholars in the field, Intercultural Communication Competence is the state-of-the-art study on intercultural communication competence and effectiveness. Part I analyzes the conceptual decisions made in intercultural communication competence research by examining decisions regarding conceptualization, operationalization, research design, and sampling. In Part Two, the contributors present four different theoretical orientations while illustrating how each person's theoretical bias directs the focus of research. The essays in the final section examine both qualitative and quantitative approaches to intercultural communication competence research. With exemplary conceptual and empirical studies, scholars, researchers, teachers, and students alike will find a wealth of information in this tightly edited book.

Introducing Language and Intercultural Communication

Author: Jane Jackson
Publisher: Routledge
ISBN: 1317908368
Format: PDF, ePub, Docs
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Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.