International Handbook of Semiotics

Author: Peter Pericles Trifonas
Publisher: Springer
ISBN: 9401794049
Format: PDF, Docs
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This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

Handbook of Brand Semiotics

Author: George Rossolatos (Hrsg.)
Publisher: kassel university press GmbH
ISBN: 3737600422
Format: PDF, Kindle
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Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

The Routledge Handbook of Translation Studies and Linguistics

Author: Kirsten Malmkjaer
Publisher: Routledge
ISBN: 131743451X
Format: PDF, Mobi
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The Routledge Handbook of Translation Studies and Linguistics explores the interrelationships between Translation Studies and Linguistics in six sections of state-of-the-art chapters, written by leading specialists from around the world. The first part, on the nature of language, translation and interpreting, begins by addressing the relationships between translation studies and linguistics as major topics of study in themselves before focusing, in individual chapters, on the relationships between translation on the one hand and semantics, semiotics and the sound system of language on the other. Part II is concerned with the nature of meaning and the ways in which meaning can be shared or semi-shared in texts pairs that are related to each other as first-written texts and their translations, while Part III focuses on relationships between translation and interpreting and the written and spoken word. In part IV, the users of language, and language in use in situations involving more than one language are covered, and in Part V technological tools that can assist language users are brought onto the scene. Finally, Part VI presents chapters on the links between areas of applied linguistics and translation and interpreting. With an introduction by the editor and an extensive bibliography, this handbook is an indispensable resource for advanced students of translation studies, interpreting studies and applied linguistics.

The Routledge Handbook of Language and Politics

Author: Ruth Wodak
Publisher: Routledge
ISBN: 1351728962
Format: PDF, Kindle
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The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering – among others – content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.

Handbook of Semiotics

Author: Winfried Nöth
Publisher: Indiana University Press
ISBN: 9780253209597
Format: PDF, ePub, Docs
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"This is the most systematic discussion of semiotics yet published. - "Choice". "A bravura performance..." - Thomas Sebeok. "Mapping a discipline as new as semiotics is more than an exercise in compilation and description. It involves substantive choices regarding the taxonomy and dimensions of the filed as a whole. N'th succeeds admirably in this formidable undertaking." - "Library Journal". "N'th's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." - "Social Sciences in General". "N'th's book is a remarkable survey of the incredibly broad field of semiotics...For those who desire a comprehensive survey of this diverse field, N'th's book is unsurpassed." - "Library Quarterly". N'th's ambitious work covers the field of semiotics from Aesthetics to Zoosemiotics. Organized in eight parts, it contains sixty-five encyclopedic articles, a consolidated bibliography of almost 3,000 titles, an index of names, and an index of terms." - COPAC.

Routledge Handbook of Body Studies

Author: Bryan S Turner
Publisher: Routledge
ISBN: 1136903313
Format: PDF
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In the last three decades, the human body has gained increasing prominence in contemporary political debates, and it has become a central topic of modern social sciences and humanities. Modern technologies – such as organ transplants, stem-cell research, nanotechnology, cosmetic surgery and cryonics – have changed how we think about the body. In this collection of thirty original essays by leading figures in the field, these issues are explored across a number of theoretical and disciplinary perspectives, including pragmatism, feminism, queer theory, post-modernism, post-humanism, cultural sociology, philosophy and anthropology. A wide range of case studies, which include cosmetics, diet, organ transplants, racial bodies, masculinity and sexuality, eating disorders, religion and the sacred body, and disability, are used to appraise these different perspectives. In addition, this Handbook explores various epistemological approaches to the basic question: what is a body? It also offers a strongly themed range of chapters on empirical topics that are organized around religion, medicine, gender, technology and consumption. It also contributes to the debate over the globalization of the body: how have military technology, modern medicine, sport and consumption led to this contemporary obsession with matters corporeal? The Handbook’s clear, direct style will appeal to a wide undergraduate audience in the social sciences, particularly for those studying medical sociology, gender studies, sports studies, disability studies, social gerontology, or the sociology of religion. It will serve to consolidate the new field of body studies.

Sign Language

Author: Roland Pfau
Publisher: Walter de Gruyter
ISBN: 3110261324
Format: PDF, ePub, Mobi
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Sign language linguists show here that all questions relevant to the linguistic investigation of spoken languages can be asked about sign languages. Conversely, questions that sign language linguists consider - even if spoken language researchers have not asked them yet - should also be asked of spoken languages. The HSK handbook Sign Language aims to provide a concise and comprehensive overview of the state of the art in sign language linguistics. It includes 44 chapters, written by leading researchers in the field, that address issues in language typology, sign language grammar, psycholinguistics, neurolinguistics, sociolinguistics, and language documentation and transcription. Crucially, all topics are presented in a way that makes them accessible to linguists who are not familiar with sign language linguistics.

Handbook of Research and Practice in Heritage Language Education

Author: Peter Pericles Trifonas
Publisher: Springer
ISBN: 9783319446929
Format: PDF, Kindle
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This volume covers the multidimensional and international field of Heritage Language Education, including concepts, practices, and the correlation between culture and language from the perspectives of pedagogy and research. Heritage Language Learning is a new dimension in both the linguistic and pedagogic sciences, and is linked to processes of identity negotiation and cultural inheritance. It is a distinct pedagogical and curricular domain that is not exhausted within the domains of bilingualism and second or foreign language education. A heritage language is not a second or foreign language, it is the vehicle whereby cultural memory is transmitted over time, across distances, communities, and generations. Heritage languages play an important role ensuring the balance between coherence and pluralism in contemporary societies that have come to realize that diversity is an advantage for social, cultural, and economic reasons. The volume includes topics like First Nation indigenous languages, languages in diaspora, immigrant and minority languages, and contributions from North, central and South America, Europe, Africa, Asia, and Australia. It addresses the social, linguistic, and cultural issues in educational contexts in a new way by taking up questions of globalization, difference, community, identity, democracy, ethics, politics, technology, language rights and cultural policies through the evolving field of Heritage Language Education.

International Handbook of Interpretation in Educational Research

Author: Paul Smeyers
Publisher: Springer
ISBN: 9401792828
Format: PDF, Kindle
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This handbook focuses on the often neglected dimension of interpretation in educational research. It argues that all educational research is in some sense ‘interpretive’, and that understanding this issue belies some usual dualisms of thought and practice, such as the sharp dichotomy between ‘qualitative’ and ‘quantitative’ research. Interpretation extends from the very framing of the research task, through the sources which constitute the data, the process of their recording, representation and analysis, to the way in which the research is finally or provisionally presented. The thesis of the handbook is that interpretation cuts across the fields (both philosophically, organizationally and methodologically). By covering a comprehensive range of research approaches and methodologies, the handbook gives (early career) researchers what they need to know in order to decide what particular methods can offer for various educational research contexts/fields. An extensive overview includes concrete examples of different kinds of research (not limited for example to ‘teaching’ and ‘learning’ examples as present in the Anglo-Saxon tradition, but including as well what in the German Continental tradition is labelled ‘pädagogisch’, examples from child rearing and other contexts of non-formal education) with full description and explanation of why these were chosen in particular circumstances and reflection on the wisdom or otherwise of the choice – combined in each case with consideration of the role of interpretation in the process. The handbook includes examples of a large number of methods traditionally classified as qualitative, interpretive and quantitative used across the area of the study of education. Examples are drawn from across the globe, thus exemplifying the different ‘opportunities and constraints’ that educational research has to confront in different societies.

The Routledge Handbook of Philosophy of Information

Author: Luciano Floridi
Publisher: Routledge
ISBN: 1317633490
Format: PDF, ePub, Docs
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Information and communication technology occupies a central place in the modern world, with society becoming increasingly dependent on it every day. It is therefore unsurprising that it has become a growing subject area in contemporary philosophy, which relies heavily on informational concepts. The Routledge Handbook of Philosophy of Information is an outstanding reference source to the key topics and debates in this exciting subject and is the first collection of its kind. Comprising over thirty chapters by a team of international contributors the Handbook is divided into four parts: basic ideas quantitative and formal aspects natural and physical aspects human and semantic aspects. Within these sections central issues are examined, including probability, the logic of information, informational metaphysics, the philosophy of data and evidence, and the epistemic value of information. The Routledge Handbook of Philosophy of Information is essential reading for students and researchers in philosophy, computer science and communication studies.