The Guide to Complementary and Alternative Medicine on the Internet

Author: Lillian R. Brazin
Publisher: Psychology Press
ISBN: 9780789015716
Format: PDF, ePub, Docs
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Learn to identify Internet-based complementary/alternative medicine resources you can trust! This well-organized book takes a commonsense approach to getting the most out of the Internet when it comes to finding reliable information on complementary and alternative medicine. Author Lillian Brazin teaches classes on finding and evaluating health information on the Internet. In this book, she shares her years of experience in using and evaluating medical Internet sites to teach you to spot authoritative resources and avoid misinformation, sales pitches, and out-and-out quackery. In addition to showing you where to find the information you need, this book stresses the importance (the how and why) of working closely with your physician to get the best results from your complementary/alternative medical experience. More than 20 “screen shot” illustrations give you a preview of what to look for on various sites! The Guide to Complementary and Alternative Medicine on the Internet will show you how to separate the wheat from the chaff when confronted with hundreds of Web sites purporting to provide reliable information. This jargon-free book addresses vital questions, such as: How can I be certain that the information I find is correct? How can I locate a Web site that was recommended to me? How do I start out to research a particular health problem? What do Internet terms like .com, .edu, .gov, listservs, :), BTW, LOL, flames, “netiquette,” etc. mean? This book will also help you understand controversial “hot topics” that include: the Pilates exercise method that Jacqueline Kennedy Onassis helped popularize in the 1960s is trendy again, with Pilates studios in most major cities supermarket supplements, such as St. John's wort, gingko biloba, and vitamins A-Z: how can I find out which, if any of them, are for me? the validity of celebrity endorsements for supplements and alternative therapies While providing you with the skills to find the information you seek, this book reflects the author's cautious perspective. The Internet can be frightening and overwhelming because there is so much information to sift through, digest, and evaluate. The Guide to Complementary and Alternative Medicine on the Internet (first in the new Internet Guides to Consumer Health Care series from The Haworth Information Press) will help you identify Internet resources for complementary and alternative medicine that you can trust.

Internet Guide to Travel Health

Author: Elizabeth Connor
Publisher: Haworth Press
ISBN: 9780789018243
Format: PDF, Kindle
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For persons traveling near or far, this useful, easy-to-consult guide identifies dependable Web sites that feature advice, tips, and accurate facts on health issues that can affect travel plans plus information about the latest life-threatening situations occurring throughout the world, such as disease outbreaks, epidemics, and natural disasters.

Handbook of Consumer Behavior Tourism and the Internet

Author: Juline Mills
Publisher: Routledge
ISBN: 1136429123
Format: PDF
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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Writer s Market Online

Author: Kirsten Holm
Publisher:
ISBN: 9781582970493
Format: PDF, Kindle
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Describes thousands of markets for writers, covering magazines, publishers, syndicates, and contests; with information on submission requirements, pay scale, and freelance work, and listings of editors and agents.

Managing Educational Tourism

Author: Brent W. Ritchie
Publisher: Channel View Publications
ISBN: 9781873150504
Format: PDF, ePub, Docs
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An outline of the main forms of educational tourism, discussing their growth and resulting impacts and management issues from a holistic perspective. Using case studies, the author argues that without adequate research and management the potential impacts and benefits of educational tourism will not be maximized. The text highlights the need for collaboration between both the tourism and education industry to manage the growth and issues relevant within educational tourism adequately.