Introduction to Management Science

Author: Frederick S. Hillier
Publisher:
ISBN: 9780071289313
Format: PDF, ePub, Mobi
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Introduction to Management Science, 4e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related applications cut across all functional areas of business and show how management science techniques apply in the business environment.

Engineering Ethics Concepts and Cases

Author: Charles E. Harris, Jr.
Publisher: Cengage Learning
ISBN: 133767074X
Format: PDF, Docs
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Packed with examples pulled straight from recent headlines, ENGINEERING ETHICS, Sixth Edition, helps engineers understand the importance of their conduct as professionals as well as reflect on how their actions can affect the health, safety and welfare of the public and the environment. Numerous case studies give readers plenty of hands-on experience grappling with modern-day ethical dilemmas, while the book's proven and structured method for analysis walks readers step by step through ethical problem-solving techniques. It also offers practical application of the Engineering Code of Ethics and thorough coverage of critical moral reasoning, effective organizational communication, sustainability and economic development, risk management, ethical responsibilities, globalized standards for engineering and emerging challenges relating to evolving technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Essentials of Marketing Research

Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Format: PDF, ePub, Mobi
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Superior Customer Value

Author: Art Weinstein
Publisher: CRC Press
ISBN: 1439861285
Format: PDF
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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

Manager s guide to making decisions about information systems

Author: Paul Gray
Publisher: Wiley
ISBN: 9780471263593
Format: PDF, ePub
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The sign of a smart IS decision... The sign of a smart decision about information systems isn't based on technical details alone; it's based on how well that decision contributes to the overall success of the business. If you want to make your firm's investment in IS really pay off, you need to approach IS from a truly managerial perspective. Now with Paul Gray's Manager's Guide to Making Decisions About IS, you'll learn how IS can help the organization as a whole, and how to make key decisions on whether to undertake, upgrade, or decommission large software systems. You'll also learn about the capabilities of IS, such as the many uses of a data warehouse and using IS to gain competitive intelligence. See the big picture. The Manager's Guide to Making Decisions About IS first focuses on big picture issues, such as hardware, software, and the Internet; strategic uses of IS; aligning IS with the business; types of applications; and inter-organizational systems. Make decisions on big-ticket applications. Gray then provides you with essential knowledge that will help you make informed decisions on big-ticket applications, including electronic commerce, enterprise requirements planning (ERP), customer relationship management (CRM), data warehousing, knowledge management, and business intelligence. Explore current IS issues. Finally, the Manager's Guide to Making Decisions About IS examines the IS issues that managers are currently facing in today's business, including outsourcing, systems integration, supply chain, people issues, mergers and acquisitions, infrastructure, and privacy, security, and ethics. Armed with this knowledge, you'll have the confidence and understanding you need to sign-off on IS decisions that will have a valuable impact on your organization.

Probability Methods for Cost Uncertainty Analysis

Author: Paul R. Garvey
Publisher: CRC Press
ISBN: 148221976X
Format: PDF, ePub, Mobi
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Probability Methods for Cost Uncertainty Analysis: A Systems Engineering Perspective, Second Edition gives you a thorough grounding in the analytical methods needed for modeling and measuring uncertainty in the cost of engineering systems. This includes the treatment of correlation between the cost of system elements, how to present the analysis to decision-makers, and the use of bivariate probability distributions to capture joint interactions between a system’s cost and schedule. Analytical techniques from probability theory are stressed, along with the Monte Carlo simulation method. Numerous examples and case discussions illustrate the practical application of theoretical concepts. While the original chapters from the first edition remain unchanged, this second edition contains new material focusing on the application of theory to problems encountered in practice. Highlights include the use of GERM to build development and production cost estimating relationships as well as the eSBM, which was developed from a need in the community to offer simplified analytical alternatives to advanced probability-based approaches. The book also lists the major technical works of the late Dr. Stephen A. Book, a mathematician and world-renowned cost analyst whose contributions advanced the theory and practice of cost risk analysis.

Advanced Safety Management

Author: Fred A. Manuele
Publisher: John Wiley & Sons
ISBN: 1118840984
Format: PDF, ePub, Mobi
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Provides guidance to managers, safety professionals, educators and students on having operational risk management systems that meet the requirements of Z10. Emphasizes Management Leadership and Employee Involvement, the most important section in Z10, with particular reference to contributions that employees can make. A new provision was added to Z10 on Risk Assessment which along with Avoidance of Human Error is addressed. Revised and expanded coverage of Management of Change and The Procurement Process New chapters cover Macro Thinking – The Socio-Technical Model; Safety Professionals as Culture Change Agents; Prevention through Design, and A Primer on System Safety

Competitive Communication

Author: Barry Edward Eckhouse
Publisher: Oxford University Press, USA
ISBN: 9780195115901
Format: PDF, Kindle
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Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this book reveals competitive dimensions of communication to those familiar with contemporary business practices. It is useful for undergraduate and graduate business students, as well working professionals.

Credit Risk Modeling Using Excel and VBA

Author: Gunter Löeffler
Publisher: John Wiley & Sons
ISBN: 0470660929
Format: PDF, ePub, Mobi
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This book provides practitioners and students with an intuitive, hands-on introduction to modern credit risk modelling. Every chapter starts with an explanation of the methodology and then the authors take the reader step by step through the implementation of the methods in Excel and VBA.

Management Science The Art of Modeling with Spreadsheets 4th Edition

Author: Stephen G. Powell
Publisher: Wiley Global Education
ISBN: 111880127X
Format: PDF, ePub
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Management Science provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. The authors cover spreadsheet engineering, management science, and the modeling craft. The text is designed to improve modeling efficiency and modeling effectiveness by focusing on the most important tasks and tools.