Introduction to Mass Communication

Author: Stanley J. Baran
Publisher: McGraw-Hill College
ISBN: 9780073256238
Format: PDF
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Introduction to Mass Communication

Author: Stanley J. Baran
Publisher:
ISBN: 9780072827583
Format: PDF, ePub
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Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Readings in Mass Communication

Author: Kimberly K. Massey
Publisher: McGraw-Hill Humanities Social
ISBN: 9780767424769
Format: PDF, Kindle
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This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media–by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

Looseleaf Introduction to Mass Communication Media Literacy and Culture

Author: Stanley Baran
Publisher: McGraw-Hill Education
ISBN: 9781259376504
Format: PDF, ePub, Docs
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In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

LooseLeaf for Introduction to Mass Communication Media Literacy and Culture

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781259924972
Format: PDF, Docs
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In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Introduction to Mass Communication Media Literacy and Culture Updated Edition

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467279285
Format: PDF, Kindle
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Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture, Updated Edition. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Introduction to Mass Communication Media Literacy and Culture

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478435399
Format: PDF, Kindle
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Facts101 is your complete guide to Introduction to Mass Communication, Media Literacy and Culture. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Looseleaf Introduction to Mass Communication 8e Update

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781259343278
Format: PDF, Docs
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"Introduction to Mass Communication: Media Literacy and Culture" is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the "Introduction to Mass Communication: Media Literacy and Culture" program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill s adaptive learning system, assesses students knowledge of course content and maps out personalized study plans for success."