IPO Banks

Author: Philippe Espinasse
Publisher: Springer
ISBN: 1137412941
Format: PDF, Docs
Download Now
Former banker Philippe Espinasse, offers advice for the interview, selection and appointment of lead banks, as well as for the execution of an IPO. The book includes case studies from around the world and explains negotiation techniques through which issuers can save considerable time, effort and costs, and also limit their potential liabilities.

IPO

Author: Philippe Espinasse
Publisher: Hong Kong University Press
ISBN: 9888083198
Format: PDF, Kindle
Download Now
In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international IPO. The guide includes many real-life case studies, sample documents, an extensive glossary of terms, and a review of listing requirements for major stock exchanges. It also discusses recent developments in global equity capital markets. This fully revised paperback edition includes additional case studies, information on recent regulatory changes, and new sections on Malaysia and business trusts in Singapore and Hong Kong.IPO: A Global Guide is applicable to any financial jurisdiction, including emerging markets in the Asia-Pacific region, the Middle East, and Eastern Europe. Intended for entrepreneurs, market practitioners and students, this guide will be essential reading for anyone planning to take a company to market. Philippe Espinasse was a senior investment banker for more than 19 years. He has worked on IPOs and capital markets transactions in 30 countries. "This book simplifies with clarity what has always been a complex subject and that is its great merit." — Jeremy Stoupas, partner, International Capital Markets, Allen & Overy "For anyone who has a stake in selling, buying or executing an IPO, this is essential reading." — Jasper Moiseiwitsch, South China Morning Post "A superb guide from a master poacher turned gamekeeper." — David Charters, author of Trust Me, I’m a Banker and The Ego Has Landed

Cornerstone Investors

Author: Philippe Espinasse
Publisher: Hong Kong University Press
ISBN: 9888455842
Format: PDF, ePub, Docs
Download Now
In this groundbreaking guide, former investment banker Philippe Espinasse explains the process of gathering cornerstone investors in connection with IPOs and other equity offerings. Using his trademark simple and jargon-free language, he details the targeting strategies, documentation, marketing, and allocation of shares and other securities to these reference shareholders, and analyses why and how they make or break today’s new listings across Asia’s key markets. This essential guide—and the first of its kind—contains key information on the legal framework for cornerstone investors in Hong Kong, Malaysia, and Singapore, and offers practical advice on how best to structure and conduct a cornerstone investor offering. It also discusses some of the more controversial issues associated with the practice of cornerstone investment and includes many real-life examples of cornerstone deals, sample documents, cornerstone investor profiles, an investor target list, and a comprehensive glossary. ‘There is no better person to shed light on the opaque world of cornerstone investing in Asian IPOs. Philippe Espinasse writes clearly, substantively, and expertly.’ —Jasper Moiseiwitsch, Asia companies and markets news editor, Financial Times ‘As engaging as it is informative. Espinasse has cut through legalese and jargon to create a pragmatic overview of this widely misunderstood, and distinctly Asian, investment banking concept. Packed with recent examples, this book doesn’t just teach you about cornerstones; it also provides an insider’s take of the region’s capital markets hubs.’ —Danielle Myles, capital markets editor, The Banker ‘Cornerstone investors have taken centre stage in Hong Kong’s IPO market. This book is needed now more than ever.’ —Matthew Thomas, Asia bureau chief, Euromoney Institutional Investor

IPOs and Equity Offerings

Author: Ross Geddes
Publisher: Elsevier
ISBN: 9780080478784
Format: PDF, Kindle
Download Now
An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and pocketbooks of investors like never before. This book goes behind the scenes to examine the process of an offering from the decision to go public to the procedures of a subsequent equity offering. The book is written from the perspective of an experienced investment banker describing the hows and whys of IPOs and subsequent equity issues. Each aspect of an IPO is illustrated with plenty of international examples pitched alongside relevant academic research to offer a combination of theoretical rigour and practical application. Topics covered are: - the decision to go public - legal and regulatory aspects of an offering; marketing and research - valuation and pricing - allocations of shares to investors - examination of fees and commissions * Global perpective: UK, European and US practices, regulations and examples, and case studies * First hand experience written by an IPO trader with academic rigour * Includes the changes in the market that resulted from 1998-2000 equity boom

A Risk information Perspective on the Marketing of M A Advisory

Author: Ute Kristin Schuler
Publisher: Peter Lang
ISBN: 9783039104345
Format: PDF, Docs
Download Now
How do companies choose their investment bank M&A advisor? What roles do sales presentation, the bank's reputation, its relationship with the company, and the company's experience with banks during previous transactions play? Can universal banks build on their commercial banking relationships with the company when applying for an advisory mandate? How well do reputation and other vehicles help decrease perceived risk associated with the M&A advisor choice, and how reliably do they yield subsequent satisfaction? What can banks learn from these interdependencies for a successful go-to-market, both externally (marketing and sales) and internally (culture, organization, incentive systems)? The topic of how companies choose their M&A advisor has not been in the focus of any publication to date. By building on risk theory, information economy, principal agent theory, and product classifications, this publication develops a theoretical framework in which real-life marketing problems are being addressed. A European-wide survey among M&A advice users is used to quantitatively validate or reject the so-derived hypotheses, before further-reaching implications are being discussed.

Marketing strategy Report Bionade GmbH

Author: Lena Fitzen
Publisher: GRIN Verlag
ISBN: 3640374800
Format: PDF, Docs
Download Now
Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Edinburgh Napier University, Sprache: Deutsch, Abstract: This report shows the marketing strategy plan for the next 5 years for the beverage company Bionade GmbH. It is based on an external and internal marketing audit of this organisation (appendix). The product performed well. Sales rates increased about 350% over the last years. They did not do any big marketing campaigns. To achieve the planned sales forecast over the next year and to protect the current market leader ship in the segment of healthy functional drinks, a marketing mix will be established. The current external environmental forces are mainly support the organisation’s business. Changed consumer patterns regarding a higher consumption of healthy food, as well as the faster lifestyle and the bad image of global companies in the group of younger adults are the main reasons for the increased sales of Bionade. The brand is characterised as unique, innovative, healthy, value added, credible, social and “green”. The marketing strategy is based on a mass market penetration strategy in the domestic market and a new market entry strategy in the international markets. The main objective is to keep the current competitor advantages of the unique product in hole. The main task for future is to increase brand awareness and sales by marketing communication and the development of the product line. Additionally in future the current distribution strategy in cooperation with the distribution company of Coca Cola Company will be used to get into all traditional retail channels in the domestic and the international markets. In a long time view own sales offices should be open in the main markets to organise distribution, marketing and communication in these countries. The price in the domestic market will increase up to a compared price level of classical soft drinks. Bioande has the chance to be a “mass” product by a high level of quality. But the differentiation is not done by the price. The transfer in the international markets will be follow a clear and credibility branding strategy.

Kundenkommunikation in sozialen Medien

Author: Tobias Wolf
Publisher: Springer-Verlag
ISBN: 3658179449
Format: PDF, ePub, Docs
Download Now
Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft solche positiven Reaktionen fördern und mögliche negative Reaktionen mindern können. Hierfür wendet der Autor neben der modell-theoretischen Betrachtung in der empirischen Untersuchung auch multivariate Analysen an.

Ablauf eines Initial Public Offering an einer deutschen B rse und die Rolle des Abschlusspr fers

Author: Yu-Hui Liu
Publisher: Diplomica Verlag
ISBN: 3842892039
Format: PDF, ePub, Docs
Download Now
Das Initial Public Offering (IPO), d. h. die Erstemission von Aktien im Rahmen eines Börsengangs, ist ein komplexer und zeitaufwendiger Prozess, der nicht immer erfolgreich verläuft. Ein Beispiel dafür ist der gescheiterte Börsengang der Evonik Industries AG im Juni 2012. Die Komplexität ist zum einen bedingt durch die hohe Anzahl der Maßnahmen, die für ein erfolgreiches IPO unerlässlich sind und zum anderen durch das Zusammenwirken verschiedener Akteure, deren Kooperation entsprechend koordiniert werden muss. Als einer der beteiligten Akteure ist der Abschluss- bzw. Wirtschaftsprüfer zu nennen, der an der Überprüfung der Börsenreife, an der Due Diligence und an der Erstellung des Wertpapierprospekts beteiligt ist. Zu seinem Aufgabenbereich kann des Weiteren die Durchführung einer Unternehmensbewertung im Rahmen der Emissionspreisbestimmung gehören. Mithin ist der Abschlussprüfer ein wesentlicher Partner des Börsenaspiranten. Der Untersuchungsgegenstand der vorliegenden Arbeit liegt in den einzelnen Maßnahmen des IPO-Prozesses, wobei insbesondere die jeweiligen Funktionen des Wirtschaftsprüfers in den Blick genommen werden. In Kapitel 2 werden zunächst die konzeptionellen Maßnahmen eines IPO diskutiert. Kapitel 3 widmet sich den verschiedenen Schwerpunkten der Due Diligence, die für einen Börsengang relevant sind. Sodann werden in Kapitel 4 die zu erstellenden Dokumente für die Börseneinführung erläutert. Im Mittelpunkt steht dabei der Wertpapierprospekt. Die Bestimmung des Emissionspreises wird in Kapitel 5 erörtert. In diesem Zusammenhang wird auch das Phänomen des Underpricing erläutert. Abschließend wird in Kapitel 6 ein Fazit gezogen.

Outbound Praxis

Author: Rainer Krumm
Publisher: Springer-Verlag
ISBN: 3322978699
Format: PDF
Download Now
Dieses Praxisbuch präsentiert das komplette Outbound-Wissen aus einer Hand. Fragen der Auswahl und Qualifizierung von Outbound-Agenten und des Mitarbeitermanagements werden ebenso behandelt wie die verkaufsorientierte Gesprächsführung im Outbound. Die 2. Auflage wurde ergänzt um neue Praxisbeispiele und ein Kapitel zum Thema "Fehlerbeispiele aus der Praxis - und welche Erkenntnisse Sie daraus ziehen können".