It s Not Just PR

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118554043
Format: PDF, Mobi
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In the second edition of their award-winning book, W. TimothyCoombs and Sherry J. Holladay provide a broad and thorough look atthe field of public relations in the world today and assess itspositive and negative impact on society’s values, knowledge,and perceptions. Uses a range of global, contemporary examples, frommulti-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the roleand limitations of social media; the emergence of IssuesManagement; how private politics is shaping corporate behavior; andthe rise of global activism and the complications of working in aglobal world Covers the search within the profession for a definition of PR,including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leadingscholars

The Routledge Handbook of Critical Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Format: PDF, Mobi
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Beyond Persuasion

Author: Patricia J. Parsons
Publisher: University of Toronto Press
ISBN: 1442615346
Format: PDF, ePub, Docs
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Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

Public Relations Theory

Author: Brigitta R. Brunner
Publisher: Wiley-Blackwell
ISBN: 1119373115
Format: PDF, ePub, Docs
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

The Handbook of Crisis Communication

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1444356518
Format: PDF, ePub, Mobi
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Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Managing Corporate Social Responsibility

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118106660
Format: PDF, ePub
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Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model Discusses ways to maximize the use of social media andtraditional media throughout the process Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA. Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness

Public Relations Ethics and Professionalism

Author: Johanna Fawkes
Publisher: Routledge
ISBN: 1136223754
Format: PDF, ePub, Mobi
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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

Ongoing Crisis Communication

Author: W. Timothy Coombs
Publisher: SAGE
ISBN: 141298310X
Format: PDF, Kindle
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Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. New to the Third Edition: * A new chapter on the Internet and social media, showing how it has become both a tool for recognizing warning signs as well as a key channel for communicating with stakeholders during a crisis * Updated discussion throughout to reflect the importance of the online world: The book explores the concept of paracrisis; covers online preparations organizations should make; considers the effects of social media on the crisis response; and explores the emergence of online memorials * Integrates crisis management with three other proactive management functions - issues management, risk management, and reputation management - demonstrating that the best way to manage a crisis is to prevent one * A new epilogue summarizing key lessons for managers from the vast crisis communication research literature. Key Features: * "What would you do?" cases are included throughout. With information from a real crisis event, a series of questions allow students to apply concepts in the chapter to the case * Discussion Questions are provided at the end of each chapter, helping readers extend their understanding of the material.

Applied Crisis Communication and Crisis Management

Author: W. Timothy Coombs
Publisher: SAGE Publications
ISBN: 1483321606
Format: PDF, Kindle
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Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

Public Relations Strategy

Author: Sandra Oliver
Publisher: Kogan Page Publishers
ISBN: 9780749448653
Format: PDF, ePub, Mobi
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.