Link Out

Author: Leslie Grossman
Publisher: John Wiley & Sons
ISBN: 1118417321
Format: PDF, Mobi
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Proven networking strategies to achieve lifetime professional success In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business. Explains how to ensure that potential entourage members perceive you positively Offers a tracking process, which enables accountability Teaches how to express visions and goals through your personal brand Helps you to transform brief connections into relationships that produce valuable introductions and referrals Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals—propelling one's resume or business to the top of the heap.

Gutsy Women Win

Author: Pat Obuchowski
Publisher: Greenleaf Book Group
ISBN: 1632991039
Format: PDF, ePub, Mobi
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GET GUTSY AND GET GOING ​In Gutsy Women Win, speaker, executive and leadership coach, and author Pat Obuchowski describes a new model for success. It will help you identify your passions for leadership and life and then empower you to pursue them. This book offers you an opportunity to examine how the model works through the lens of the stories of seven women. The model introduces nine elements that will help you take action and do what it is you want to do in your world to make a difference. If you hunger for a more fulfilling life, this book is for you.

Fearless Referrals Boost Your Confidence Break Down Doors and Build a Powerful Client List

Author: Matt Anderson
Publisher: McGraw Hill Professional
ISBN: 0071782885
Format: PDF, ePub
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Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business." —Brian Tracy, bestselling author of The Psychology of Selling "This easy-to-use, practical guide will dramatically increase your referral stream." —Jon Voegele, Regional Vice President of Agency, COUNTRY Financial "Matt Anderson has written an indispensable manual to doing business in our networked age where ideas and business opportunities travel virally." —Magnus Lindkvist, trendspotter and author of Everything We Know Is Wrong and The Attack of he Unexpected When you ask a successful salesperson how he or she gets so much business, the answer is always the same: “Word of mouth.” A quality referral is vastly more valuable than any other form of marketing. But how much time and effort do you actually spend harvesting those referrals? Fearless Referrals shows how to secure consistently higher quality referrals the right way. This groundbreaking guide provides a toolbox of wording that works, powerful fear-killing techniques, and proven referral-gathering methods that will completely transform your business. Learn how to: Overcome the fears of rejection and appearing too needy Develop a six-step system where others are comfortable opening doors for you Create relationships that foster future referrals Ask the right people, the right way, at the right time for a referral You can build a world-class business simply by leveraging your most valuable asset—your network. As you become increasingly fearless about referrals, word-ofmouth is money in the bank.

Work the Pond

Author: Darcy Rezac
Publisher: Penguin
ISBN: 1101483962
Format: PDF, Mobi
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Networking requires you to "kiss a lot of frogs" (i.e., meet a lot of people) to find your "princes"-those precious few who can make a difference in your life. But the real secret to networking is discovering what you can do for someone else. Networking guru Darcy Rezac helps redefine networking-his "what can I do for you?" approach has helped thousands overcome their fear of networking and find more success. Rezac uses his trademarked 7-step N.E.T.W.O.R.K. process to help readers avoid the "toads" and make the right connections-in business and in life. N: Never leave home without one's business cards E: Establish, exchange, engage-simple techniques that really work T: Travel in pairs-how to have more fun networking W:"Work the pond"-practice Positive Networking and use time wisely O: Opportunity is everywhere-discover "small-worlds" connections R: Repeat, repeat, repeat-the more networking one does, the better one gets K: Keep it going-the art of follow-up and relationship-building

Sellsation

Author: Leslie Grossman
Publisher:
ISBN: 9780977266609
Format: PDF, Mobi
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In SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, Leslie Grossman demonstrates a keen understanding of this largely untapped, sensational sector and creates a roadmap for marketers interested in reaching them. She has filled her book with profound insights and strategies honed over more than twenty years and five successful businesses, culminating with B2Women, which she formed when she perceived a real need for companies to market differently to businesswomen. Grossman continues to put her own strategy in action with Women's Leadership Exchange (WLE), an organization she cofounded that not only helps women business owners achieve breakthrough results, but also embodies her marketing strategy for WLE corporate partners. In Chapter 1, Grossman makes her case that women in business are the most powerful market in this country, propelling the U.S. economy by creating multimillion-dollar firms and also increasingly filling managerial positions in Corporate America. Grossman goes on to explain how this market of businesswomen is different and how to reach it, providing case studies of companies who have learned her lessons and been able to achieve exceptionally profitable results. Learn how you can put SELLsation! in action and see the companies benefitting from SELLsation! Already receiving press and rave reviews, SELLsation! is sure to become a standard marketing textbook in B-School!

Service Profit Chain

Author: W. Earl Sasser
Publisher: Simon and Schuster
ISBN: 1439108307
Format: PDF, Docs
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In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.

Molecular Biology of the Cell

Author: Bruce Alberts
Publisher: Garland Science
ISBN: 1317563743
Format: PDF, ePub
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As the amount of information in biology expands dramatically, it becomes increasingly important for textbooks to distill the vast amount of scientific knowledge into concise principles and enduring concepts.As with previous editions, Molecular Biology of the Cell, Sixth Edition accomplishes this goal with clear writing and beautiful illustrations. The Sixth Edition has been extensively revised and updated with the latest research in the field of cell biology, and it provides an exceptional framework for teaching and learning. The entire illustration program has been greatly enhanced.Protein structures better illustrate structure–function relationships, icons are simpler and more consistent within and between chapters, and micrographs have been refreshed and updated with newer, clearer, or better images. As a new feature, each chapter now contains intriguing openended questions highlighting “What We Don’t Know,” introducing students to challenging areas of future research. Updated end-of-chapter problems reflect new research discussed in the text, and these problems have been expanded to all chapters by adding questions on developmental biology, tissues and stem cells, pathogens, and the immune system.

Silent Spring

Author: Rachel Carson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618249060
Format: PDF, Docs
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Discusses the reckless annihilation of fish and birds by the use of pesticides and warns of the possible genetic effects on humans.

Marianne in Chains

Author: Robert Gildea
Publisher: Metropolitan Books
ISBN: 1466850213
Format: PDF, Docs
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A startling and original view of the occupation of the French heartland, based on a new investigation of everyday life under Nazi rule In France, the German occupation is called simply the "dark years." There were only the "good French" who resisted and the "bad French" who collaborated. Marianne in Chains, a broad and provocative history, uncovers a rather different story, one in which the truth is more complex and humane. Drawing on previously unseen archives, firsthand interviews, diaries, and eyewitness accounts, Robert Gildea reveals everyday life in the heart of occupied France. He describes the pressing imperatives of work, food, transportation, and family obligations that led to unavoidable compromise and negotiation with the army of occupation. In the process, he sheds light on such subjects as forced labor, the role of the Catholic Church, the "horizontal collaboration" between French women and German soldiers, and, most surprisingly, the ambivalent attitude of ordinary people toward the Resistance. A great work of reconstruction, Marianne in Chains provides a clear view, unobscured by romance or polemics, of the painful ambiguities of living under tyranny.