LinkedIn for the Savvy Executive

Author: Carol Kaemmerer
Publisher:
ISBN: 9780998177908
Format: PDF, ePub
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This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.

Power Your Career

Author: Richard Dodson
Publisher: Beaver's Pond Press
ISBN: 9781592987030
Format: PDF
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Tactful self-promotion is an extraordinarily useful--in fact, crucial-- career competency, relevant at any stage. This book is for you if you're: - new to your career, striving to establish a reputation in your profession. - at mid-career, feeling like you've plateaued or stalled, and need to build influence. - working in the "gig" economy, freelancing, and seeking contract work. - starting your own business, or becoming a consultant. - between jobs and trying to find a new opportunity. Based on thousands of conversations with people seeking more visibility, the authors outline actions that even the most reserved can take to increase their visibility without violating their integrity or values (and without triggering a panic attack!). Illustrated by real-world examples, it is full of practical approaches, immediate tips, and ideas to implement. Power Your Career: The Art of Tactful Self-Promotion at Work will help you find ways to promote yourself--tactfully!

Exporting

Author: Laurel J. Delaney
Publisher: Apress
ISBN: 1484221931
Format: PDF, Kindle
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“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance.”—Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs—it’s an absolute must for building and sustaining a successful future. Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition’s data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence Details how the US government helps exporters and how to avoid foreign regulatory pitfalls

Marketing 2 0

Author: Bernie Borges
Publisher: Wheatmark, Inc.
ISBN: 1604942886
Format: PDF, Mobi
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

The Brand Called You Make Your Business Stand Out in a Crowded Marketplace

Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 9780071641777
Format: PDF, Docs
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

The Coder s Path to Wealth and Independence

Author: Mark Beckner
Publisher: Apress
ISBN: 1484204212
Format: PDF, Docs
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Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence, and wealth. With your current technical skills, and an open mind, you can rapidly build a highly successful and ethical business—and on your own terms. The Coder's Path to Wealth and Independence explains how. Mark Beckner, himself, a highly successful itinerant developer, shows you how to transform yourself from a skilled programmer into a highly creative and effective businessperson leveraging the skills you already have. You will learn to create opportunities where none have existed, create value for yourself and those you work with, substantially increase your income, define your ideals, and realize your dreams. By utilizing the unique strategies outlined in The Coder's Path to Wealth and Independence to build your practice, you will find your path to personal, professional, and financial prosperity. The Coder's Path to Wealth and Independence will show you how to: Work from wherever you want Use your technical skills to create a high-revenue, highly independent business Learn the skills of the "rainmaker" to acquire new projects and clients Operate under various fee models, allowing you to increase your wealth and your freedom Rapidly create proposals and contracts Manage projects and execute on your goals with greater skill than ever In short, this book will help you discover a variety of powerful and unique approaches to business that will allow you be highly successful—where, how, and whenever you want.

Everything I Know about Marketing I Learned From Google

Author: Aaron Goldman
Publisher: McGraw Hill Professional
ISBN: 9780071746212
Format: PDF, Docs
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Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation— but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.

Principles of marketing

Author: Philip Kotler
Publisher: Pearson Higher Education
ISBN: 9781292220178
Format: PDF
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.