LinkedIn for the Savvy Executive

Author: Carol Kaemmerer
ISBN: 9780998177908
Format: PDF, Docs
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This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.

Straight Talk for Smart Business Women

Author: Cheryl Leitschuh
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983949418
Format: PDF, Docs
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What does it take to build a successful small business? Being an entrepreneur is a lonely proposition. Where can you learn the tools, tips, and steps to create, build, and grow a successful, sustainable business? This book is written by a successful woman-owned small business owner with the added expertise of other women-owned small business owners to shorten your learning curve, validate your journey, and provide actionable tools for your success. By reading this book, you will: - Learn easy, actionable tips and techniques you can immediately put into action for your business - Identify where you are on track and what you are missing to continue the success of your business - Validate your personal experiences as you read the stories of the lessons learned from other woman founders of small businesses

Power Your Career

Author: Richard Dodson
Publisher: Beaver's Pond Press
ISBN: 9781592987030
Format: PDF, ePub, Mobi
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Tactful self-promotion is an extraordinarily useful--in fact, crucial-- career competency, relevant at any stage. This book is for you if you're: - new to your career, striving to establish a reputation in your profession. - at mid-career, feeling like you've plateaued or stalled, and need to build influence. - working in the "gig" economy, freelancing, and seeking contract work. - starting your own business, or becoming a consultant. - between jobs and trying to find a new opportunity. Based on thousands of conversations with people seeking more visibility, the authors outline actions that even the most reserved can take to increase their visibility without violating their integrity or values (and without triggering a panic attack!). Illustrated by real-world examples, it is full of practical approaches, immediate tips, and ideas to implement. Power Your Career: The Art of Tactful Self-Promotion at Work will help you find ways to promote yourself--tactfully!

What Great Brands Do

Author: Denise Lee Yohn
Publisher: John Wiley & Sons
ISBN: 1118824334
Format: PDF
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Marketing 2 0

Author: Bernie Borges
Publisher: Wheatmark, Inc.
ISBN: 1604942886
Format: PDF, Docs
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"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

The Coder s Path to Wealth and Independence

Author: Mark Beckner
Publisher: Apress
ISBN: 1484204212
Format: PDF, Mobi
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Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence, and wealth. With your current technical skills, and an open mind, you can rapidly build a highly successful and ethical business—and on your own terms. The Coder's Path to Wealth and Independence explains how. Mark Beckner, himself, a highly successful itinerant developer, shows you how to transform yourself from a skilled programmer into a highly creative and effective businessperson leveraging the skills you already have. You will learn to create opportunities where none have existed, create value for yourself and those you work with, substantially increase your income, define your ideals, and realize your dreams. By utilizing the unique strategies outlined in The Coder's Path to Wealth and Independence to build your practice, you will find your path to personal, professional, and financial prosperity. The Coder's Path to Wealth and Independence will show you how to: Work from wherever you want Use your technical skills to create a high-revenue, highly independent business Learn the skills of the "rainmaker" to acquire new projects and clients Operate under various fee models, allowing you to increase your wealth and your freedom Rapidly create proposals and contracts Manage projects and execute on your goals with greater skill than ever In short, this book will help you discover a variety of powerful and unique approaches to business that will allow you be highly successful—where, how, and whenever you want.

The Brand Called You Make Your Business Stand Out in a Crowded Marketplace

Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 9780071641777
Format: PDF, Kindle
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

EGirls ECitizens

Author: Jane Bailey
Publisher: University of Ottawa Press
ISBN: 0776622595
Format: PDF, ePub
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eGirls, eCitizens is a landmark work that explores the many forces that shape girls’ and young women’s experiences of privacy, identity, and equality in our digitally networked society. Drawing on the multi-disciplinary expertise of a remarkable team of leading Canadian and international scholars, as well as Canada’s foremost digital literacy organization, MediaSmarts, this collection presents the complex realities of digitized communications for girls and young women as revealed through the findings of The eGirls Project ( and other important research initiatives. Aimed at moving dialogues on scholarship and policy around girls and technology away from established binaries of good vs bad, or risk vs opportunity, these seminal contributions explore the interplay of factors that shape online environments characterized by a gendered gaze and too often punctuated by sexualized violence. Perhaps most importantly, this collection offers first-hand perspectives collected from girls and young women themselves, providing a unique window on what it is to be a girl in today’s digitized society.