Managing Online Reputation

Author: Charlie Pownall
Publisher: Springer
ISBN: 1137382309
Format: PDF, Docs
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Good for Business

Author: Andrew Benett
Publisher: Macmillan
ISBN: 0230103456
Format: PDF, Mobi
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Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

E shock 2020

Author: Michael De Kare-Silver
Publisher: Palgrave Macmillan
ISBN: 0230301304
Format: PDF, ePub, Mobi
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From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis and Streamlining, comes this breakthrough new work looking at the future of the digital age. It examines how the rapidly developing technology revolution is changing the way business must operate in this unfolding 21st century. It also considers the impact on people and how our daily lives and life styles will change...for ever. In particular there’s a blueprint and roadmap showing how companies can navigate their way through the rapidly changing environment and still emerge as winners. Everything we are used to is changing. Our computer world of point and click is morphing into Think, Talk and Move, where just thought, voice and simple remote gestures will control 3D holographic displays of data, content and video. Companies will need to reinvent themselves as MCEs, “multi-channel enterprises”, in which there is seamless cross-channel interaction with customers and they will also need to change the way their operating systems and processes are organized. The shift of consumer spend to online will see traditional retailing under threat as high street bricks ’n mortar economics are undermined. Expect massive changes among retailers and also the commercial property companies as they restructure their portfolios. New advances in the Cloud will cut costs and time to market and challenge decades of IT infrastructure. Technology generally is now becoming the key source of enablement and competitive advantage.

California Legal Research

Author: Aimee Dudovitz
Publisher:
ISBN: 9781611638387
Format: PDF, Kindle
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The third edition of California Legal Research continues to fill a unique niche in the literature available for California state law research, explaining both the sources of California law and the process of conducting research using those sources. After introductory chapters devoted to the basic research process and research techniques, California Legal Research explores judicial opinions, the state constitution, statutes and legislative history, and administrative law. The book then turns to updating research with Shepard¿s and KeyCite, using secondary sources and practice guides, and planning a research strategy. A final chapter explains legal citation, with information on the California Style Manual, the ALWD Citation Manual, and the Bluebook. The book should be valuable to a wide range of audiences¿from first-year students to seasoned veterans. Outlines of the research process and excerpts from key state sources make the book easy to use. The text includes brief discussions of legal analysis throughout, recognizing the interplay between research and analysis. California Legal Research supplements its detailed discussion of state research with brief discussions of federal research. Thus, it can be used as the sole text in a research course or in conjunction with texts focusing on topical or federal research.

Advances in Luxury Brand Management

Author: Jean-Noël Kapferer
Publisher: Springer
ISBN: 3319511270
Format: PDF, Kindle
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Interpreting Hashtag Politics

Author: S. Jeffares
Publisher: Springer
ISBN: 1137357746
Format: PDF, ePub, Docs
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Why do policy actors create branded policy ideas like Big Society and does launching them on Twitter extend or curtail their life? This book reveals how policy analysis can adapt in an increasingly mediatised to offer interpretive insights into the life and death of policy ideas in an era of hashtag politics.

The Zero Marginal Cost Society

Author: Jeremy Rifkin
Publisher: St. Martin's Press
ISBN: 1137437766
Format: PDF
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In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

Momentum

Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952260
Format: PDF, Mobi
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Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you’ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you’re a young business or an established company, Momentum will teach you how to thrive.

Digital Insurance

Author: Bernardo Nicoletti
Publisher: Springer
ISBN: 1137553278
Format: PDF, ePub, Docs
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This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry.

Get Clients Now TM

Author: C. Hayden
Publisher: AMACOM
ISBN: 0814432468
Format: PDF, ePub, Docs
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Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: * How to choose the best marketing tactics for their situation and personality * Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing * Online networking and prospecting, social media, and internet marketing strategies that really work * Advice on integrating online and offline tactics * Tips for dealing with fear, resistance, and procrastination * And more Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.