Managing Online Reputation

Author: Charlie Pownall
Publisher: Springer
ISBN: 1137382309
Format: PDF, Docs
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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Corporate Social Responsibility Governance and Corporate Reputation

Author: Petter Gottschalk
Publisher: World Scientific
ISBN: 9814335177
Format: PDF, ePub
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"Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.

Advances in Luxury Brand Management

Author: Jean-Noël Kapferer
Publisher: Springer
ISBN: 3319511270
Format: PDF
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Good for Business

Author: Andrew Benett
Publisher: Macmillan
ISBN: 0230103456
Format: PDF, Kindle
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Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

Conversations in Philosophy

Author: Roxanne Burton
Publisher: Cambridge Scholars Publishing
ISBN: 1443884103
Format: PDF, Kindle
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The collection of essays in this anthology is divided into three categories, namely “social epistemology”, “epistemology”, and “freedom”, respectively. The first category addresses questions related to the social dimensions of knowledge. Various issues are interrogated, including the lack of attention to testimony in much standard philosophizing, the need for advocacy, and the role of history-making in social reconstruction. The second category deals more directly with some of the concepts that generally crop up in the theory of knowledge, provoking questions such as: How much do we really know about each other? What is the content of the knowledge we think we have, and how far does it depend upon our social being? What is the relationship between knowledge and truth? Essays in the third category deal with the concept of freedom both at a personal and a social level and discuss dilemmas such as: To what extent are some of the arguments put forward in favour of genetic determinism flawed or sensible? Does the idea of genetic influence pose a threat to freedom? What is the area within which the subject is, or should be left to do, or be, without interference from other persons? In this era of globalization, is cosmopolitanism or communitarianism by itself sufficient for promoting freedom? Conversations in Philosophy: Knowledge and Freedom is the second book in a series, based on a selection of papers presented at the annual Cave Hill Philosophy Symposium. The first book, Conversations in Philosophy: Crossing the Boundaries (published in 2008, also by Cambridge Scholars Publishing) consisted of essays that revolved around the question of the nature and meaning of philosophy. This second volume of Conversations in Philosophy offers a careful and balanced examination of many issues that recur in discussions on knowledge and freedom. The essays are thoughtful, provocative, and challenging.

Ours to Hack and to Own

Author: Trebor Scholz
Publisher: OR Books
ISBN: 1682190633
Format: PDF, ePub, Docs
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Real democracy and the Internet are not mutually exclusive. Here, for the first time in one volume, are some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process. The activists who have put together Ours to Hack and to Own argue for a new kind of online economy: platform cooperativism, which combines the rich heritage of cooperatives with the promise of 21st-century technologies, free from monopoly, exploitation, and surveillance. The on-demand economy is reversing the rights and protections workers fought for centuries to win. Ordinary Internet users, meanwhile, retain little control over their personal data. While promising to be the great equalizers, online platforms have often exacerbated social inequalities. Can the Internet be owned and governed differently? What if Uber drivers set up their own platform, or if a city’s residents controlled their own version of Airbnb? This book shows that another kind of Internet is possible—and that, in a new generation of online platforms, it is already taking shape. Included in this volume are contributions from Michel Bauwens, Yochai Benkler, Francesca Bria, Susie Cagle, Miriam Cherry, Ra Criscitiello, John Duda, Marina Gorbis, Karen Gregory, Seda Gürses, Steven Hill, Dmytri Kleiner, Vasilis Kostakis, Brendan Martin, Micky Metts, Kristy Milland, Mayo Fuster Morell, Jessica Gordon Nembhard, Rachel O’Dwyer, Janelle Orsi, Michael Peck, Carmen Rojas, Douglas Rushkoff, Saskia Sassen, Juliet Schor, Palak Shah, Tom Slee, Danny Spitzberg, Arun Sundararajan, Astra Taylor, Cameron Tonkinwise, McKenzie Wark, and Caroline Woolard.

Interpreting Hashtag Politics

Author: S. Jeffares
Publisher: Springer
ISBN: 1137357746
Format: PDF, ePub
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Why do policy actors create branded policy ideas like Big Society and does launching them on Twitter extend or curtail their life? This book reveals how policy analysis can adapt in an increasingly mediatised to offer interpretive insights into the life and death of policy ideas in an era of hashtag politics.

If Anything Should Happen

Author: Bonnie Hearn Hill
Publisher: Severn House Publishers Ltd
ISBN: 1780106939
Format: PDF, ePub, Docs
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Introducing radio talkshow host and amateur sleuth Kit Doyle in the first of this thoroughly entertaining mystery series. When Kit Doyle’s near-perfect mother tells her about the letter she’s written and locked away – a letter to be read only ‘if anything should happen’ to her – Kit thinks she’s being melodramatic. But the next day Kit’s mother is dead – and what she reads in that letter will change Kit’s life forever. Armed with nothing but the secret letter, a tight-lipped father, and some good friends at the radio station where she works, Kit sets out to learn the truth about the shady past her mother has kept hidden for so many years. But when a dead body turns up, Kit realizes that at least one person is determined to stop her finding out the truth – whatever it takes.

Evil Media

Author: Matthew Fuller
Publisher: MIT Press
ISBN: 0262304406
Format: PDF, Mobi
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Evil Media develops a philosophy of media power that extends the concept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. It addresses the gray zones in which media exist as corporate work systems, algorithms and data structures, twenty-first century self-improvement manuals, and pharmaceutical techniques. Evil Media invites the reader to explore and understand the abstract infrastructure of the present day. From search engines to flirting strategies, from the value of institutional stupidity to the malicious minutiae of databases, this book shows how the devil is in the details. The title takes the imperative "Don't be evil" and asks, what would be done any differently in contemporary computational and networked media were that maxim reversed.Media here are about much more and much less than symbols, stories, information, or communication: media do things. They incite and provoke, twist and bend, leak and manage. In a series of provocative stratagems designed to be used, Evil Media sets its reader an ethical challenge: either remain a transparent intermediary in the networks and chains of communicative power or become oneself an active, transformative medium.

Getting It Published 2nd Edition

Author: William Germano
Publisher: University of Chicago Press
ISBN: 0226288420
Format: PDF, Kindle
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Since 2001 William Germano’s Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and more confusing—especially given the increased availability of electronic resources—this second edition of Germano’s best-selling guide has arrived at just the right moment. As he writes in a new chapter, the “via electronica” now touches every aspect of writing and publishing. And although scholars now research, write, and gain tenure in a digital world, they must continue to ensure that their work meets the requirements of their institutions and the needs of their readers. Germano, a veteran editor with experience in both the university press and commercial worlds, knows this audience. This second edition will teach readers how to think about, describe, and pitch their manuscripts before they submit them. They’ll discover the finer points of publishing etiquette, including how to approach a busy editor and how to work with other publishing professionals on matters of design, marketing, and publicity. In a new afterword, they’ll also find helpful advice on what they can—and must—do to promote their work. A true insider’s guide to academic publishing, the second edition of Getting It Published will help authors understand what to expect from the publishing process, from manuscript to finished book and beyond.