Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1351714805
Format: PDF, ePub
Download Now
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Tourism Destination Marketing and Management

Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Format: PDF, Mobi
Download Now
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Managing and Marketing Tourist Destinations

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904743
Format: PDF, Kindle
Download Now
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Das St Galler Modell f r Destinationsmanagement Gesch ftsfeldinnovation in Netzwerken

Author: Pietro Beritelli
Publisher:
ISBN: 9783952347171
Format: PDF, ePub, Docs
Download Now
Viele touristische Leistungsträger und Organisationen orientierten sich bisher in der strategischen Planung und Produktentwicklung zu einseitig an den vorhandenen Ressourcen, Angebotspotentialen sowie groben Kundengruppen und Markdefinitionen. Daraus resultierte eine ungenügende Nachfrageorientierung. Angebote wurden an den Reisemotiven vorbei entwickelt. Letztere bestimmen jedoch die Reiseströme von Touristen im Raum und die daraus resultierenden Angebotssysteme. Aktuelle Entwicklungen des Marktumfelds (Globalisierung, Ausdifferenzierung und Veränderungen in den Kommunkations-, Marketing- und Verkaufskanälen) zeigen, dass sich Tourismusanbieter und Destinationen verstärkt an neuen marktorientierten, dynamischen Prozessen ausrichten müssen. Die Resultate und praktischen Erfahrungen, die in diesem Buch präsentiert werden, rücken gemeinschaftlich und geographisch-variabel geführte Geschäftsfelder als strategische Planungseinheiten für mehr Wettbewerbsfähigkeit in den Vordergrund. Das Werk deckt durch die gemeinsame Entwicklung eines Standards für betriebsübergreifende Innovationen in Netzwerken mit sechs Pilotdestinationen ein bedeutentes Defizit auf und stellt eine praxistaugliche Lösungsmethodik auf.

Advances in Tourism Destination Marketing

Author: Metin Kozak
Publisher: Routledge
ISBN: 1135218900
Format: PDF, Kindle
Download Now
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Managing the Tourist Destination

Author: Frank Howie
Publisher: Cengage Learning EMEA
ISBN: 9781844800971
Format: PDF, Mobi
Download Now
Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.

Managing Tourism Destinations

Author: Andreas Papatheodorou
Publisher: Edward Elgar Pub
ISBN: 9781843769910
Format: PDF, Kindle
Download Now
'This is an excellent collection of articles selected not only on the basis of the content but also because it represents the maturing of a key area of development within the wider domain of tourism studies. Destination management is a global issue which all countries, National Tourism Organisations and the tourism sector are now concerned with, and yet no general synthesis of key developments in the literature has been produced. This collection of key articles represents the most significant overview of the field to date, with a comprehensive and well argued rationale for their inclusion. the collection is wide ranging and thematic, embracing conceptual developments in the way destinations are studied through to key issues for destinations such as sustainability, crises, marketing and destination image. This collection deserves to be a must-purchase collection for any organisation which is interested in destination management.' - Stephen J. Page, University of Stirling, UK This title offers a wide-ranging selection of the most significant previously published papers on the management of tourism destinations. the volume covers four major themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment. In his scholarly introduction, the editor briefly discusses each article and identifies its contribution to the academic literature. the book is intended for researchers and students interested in a thorough compilation and critical review of key articles in the area. It may also act as a useful reference benchmark for consultants and tourism policymakers.

Der Ruf der Stille

Author: Michael Finkel
Publisher: Goldmann Verlag
ISBN: 3641169240
Format: PDF, ePub, Docs
Download Now
Sehnsucht nach Stille - wie Christopher Knight 27 Jahre in der Wildnis lebte. Im Sommer 1986 begibt sich Christopher Knight auf einen Roadtrip von Massachusetts nach Maine und verschwindet in den Wäldern. 27 Jahre lang bleibt er dort, abgeschieden von der Welt, ohne menschlichen Kontakt, bis er wegen Diebstahls gefasst wird: Er hatte Essen geklaut. In einem einfachen Zelt überlebte Knight die härtesten Winter, weil er klug wie ein Eichhörnchen Vorräte gebunkert und alles darauf ausgerichtet hatte, nicht zu erfrieren. In den nahegelegenen Ferienhäusern versorgte er sich mit Lebensmitteln, Kleidung und Büchern und verstörte als unheimliches Phantom die Bewohner von North Pond. Der Journalist Michael Finkel hat das außergewöhnliche Leben des Chris Knight dokumentiert. Entstanden ist eine fesselnde Story, die den fundamentalen Fragen über ein gutes Leben nachgeht und das tief bewegende Porträt eines Mannes hinterlässt, der sich seinen Traum erfüllte: ein Leben in absoluter Stille.

Destination Marketing and Management

Author: Kornelia Marshall
Publisher:
ISBN: 9781681172507
Format: PDF, ePub
Download Now
The term "destination" refers broadly to an area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices. Destination marketing is a major part of the Implementation process; it is the articulation and communication of the values, vision and competitive attributes of the destination. The actions implemented in the destination marketing phase should be underpinned by the findings of the Destination Planning, process and the subsequent Destination Development activities. Managing tourism destinations is an important part of controlling tourism's environmental impacts. Destination management can include land use planning, business permits and zoning controls, environmental and other regulations, business association initiatives, and a host of other techniques to shape the development and daily operation of tourism-related activities. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. This book, Destination Marketing and Management: Theories and Applications, provides a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular, as they are situated in their particular policy, planning, economic, geographical and historical contexts.

Managing Asian Destinations

Author: Ying Wang
Publisher: Springer
ISBN: 9811084262
Format: PDF, ePub, Docs
Download Now
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.