Media Audiences

Author: John L. Sullivan
Publisher: SAGE Publications
ISBN: 145228993X
Format: PDF, ePub, Docs
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

Media Audiences

Author: John L. Sullivan
Publisher: SAGE Publications
ISBN: 1452256101
Format: PDF, ePub, Docs
Download Now
Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

Crossmedia

Author: Christian Jakubetz
Publisher: BoD – Books on Demand
ISBN: 3744502678
Format: PDF, Kindle
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Crossmedia ist keine 1:1-Reproduktion von Inhalten in verschiedenen Medien – es bedeutet vielmehr, dass man sich über den richtigen Content im richtigen Kontext Gedanken machen muss. Wie dies geht, zeigt der Autor in diesem Buch systematisch und anhand von zahlreichen Beispielen aus der Praxis. Er holt die Journalisten in Zeitungen, Radio, Fernsehen oder Internet ab und vermittelt ihnen die notwendigen Kenntnisse, die sie benötigen, um über die Mediengrenzen hinweg zu publizieren und Texte, Fotos, Audios und Videos miteinander zu vernetzen.Die zweite Auflage wurde überarbeitet und um das Thema »Soziale Netzwerke« erweitert.

Die magischen Kan le

Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Format: PDF, Mobi
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Prosumer Revisited

Author: Birgit Blättel-Mink
Publisher: Springer-Verlag
ISBN: 9783531169354
Format: PDF
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Papers from conference held March 2009 at the Wolfgang Goethe-Universit'at Frankfurt.

Der Aufstieg der Anderen

Author: Fareed Zakaria
Publisher:
ISBN: 9783886809172
Format: PDF, Docs
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Der Verfasser erklärt in seinem Buch, warum wir am Beginn eines neuen, postamerikanischen Zeitalters stehen und dennoch auf eine starke Rolle der USA unter ihrem neuen Präsidenten Barack Obama angewiesen sind.

Pops in Pop Culture

Author: Elizabeth Podnieks
Publisher: Springer
ISBN: 1137577673
Format: PDF
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The definitions of fatherhood have shifted in the twenty-first century as paternal subjectivities, conflicts, and desires have registered in new ways in the contemporary family. This collection investigates these sites of change through various lenses from popular culture - film, television, blogs, best-selling fiction and non-fiction, stand-up comedy routines, advertisements, newspaper articles, parenting guide-books, and video games. Treating constructions of the father at the nexus of patriarchy, gender, and (post)feminist philosophy, contributors analyze how fatherhood is defined in relation to masculinity and femininity, and the shifting structures of the heteronormative nuclear family. Perceptions of the father as the traditional breadwinner and authoritarian as compared to a more engaged and involved nurturer are considered via representations of fathers from the US, Canada, Britain, Australia, South Africa, and Sweden.

Understanding the Media

Author: Eoin Devereux
Publisher: SAGE
ISBN: 1446293319
Format: PDF, Docs
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"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.