Media Economics

Author: Colin Hoskins
Publisher: SAGE
ISBN: 0761930957
Format: PDF, Kindle
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Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

A Handbook of Cultural Economics

Author: Ruth Towse
Publisher: Edward Elgar Publishing
ISBN: 0857930575
Format: PDF
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The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up-to-date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: economics of art (including auctions, markets, prices, anthropology), artists' labour markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, and welfare economics.

Media Economics

Author: Stuart Cunningham
Publisher: Macmillan International Higher Education
ISBN: 1137516062
Format: PDF, Mobi
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Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

Understanding Media Economics

Author: Gillian Doyle
Publisher: SAGE
ISBN: 141293186X
Format: PDF, Mobi
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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

21st Century Economics A Reference Handbook

Author: Rhona C. Free
Publisher: SAGE
ISBN: 1412961424
Format: PDF, Kindle
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Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.

Arab Television Today

Author: Naomi Sakr
Publisher: I.B.Tauris
ISBN: 0857737481
Format: PDF, ePub, Docs
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There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled region are increasingly played out on television screens and in the tussles over programming that take place behind them. Al-Jazeera is of course only one player among a still-growing throng of satellite channels, which now include private terrestrial stations in some Arab states. It is an industry urgently needing to be made sense of; this book does exactly this in a very readable and authoritative way, through exploring and explaining the evolving structures and content choices in both entertainment and news of contemporary Arab television. It shows how owners, investors, journalists, presenters, production companies, advertisers, regulators and media freedom advocates influence each other in a geolinguistic marketplace that encompasses the Arab region itself and communities abroad. Probing internal and external interventions in the Arab television landscape, the book offers a timely and compelling sequel to Naomi Sakr's 'Satellite Realms: Transnational Television, Globalization and the Middle East', which won the Middle Eastern Studies Book Prize in 2003.

Digital Broadcasting

Author: Jo Pierson
Publisher: Bloomsbury Publishing
ISBN: 147251727X
Format: PDF, ePub, Docs
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Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.

Newsonomics

Author: Ken Doctor
Publisher: St. Martin's Press
ISBN: 9781429968348
Format: PDF, ePub, Docs
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The New News Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future. The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade. A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting, Newsonomics provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. Newsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.

The Creative Industries

Author: Terry Flew
Publisher: SAGE
ISBN: 1446273083
Format: PDF
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"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew's new book provides an excellent overview of this exciting field. Warmly recommended for students and policymakers alike." - Mark Deuze, Indiana University "A comprehensive text on the state of the art of the creative industries... a running commentary on the ebb and flow of both the academic debates (from cultural studies, cultural economics, organisational studies, economic geography and urban sociology) and the policy initiatives that seek to frame the field for outsiders. An ideal primer." - Andy C Pratt, King's College London The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labour, finance and risk, and how culture is distributed, marketed and creatively re-used through new media technologies. This book: Develops a global perspective on the creative industries and creative economy Draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography Explores what it means for policy-makers when culture and creativity move from the margins to the centre of economic dynamics Makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a 'portfolio career' in the creative industries. International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.

Media economics

Author: Robert G. Picard
Publisher: Sage Publications, Inc
ISBN: 9780803935013
Format: PDF, Mobi
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How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major networks suffered while local independent stations remain largely unaffected? And, why does the videocassette market bear more resemblance to the book market than the television programming market? From competition and the demands of labor to market responses and economic performance, Media Economics examines those forces which directly--and indirectly--influence what we see in today's media. This concise volume explores such factors as government intervention in the market, the concept and role of the market, the impact of monopolies, consumer and producer choices, and media performance. In addition, this volume is richly illustrated with contemporary examples, situations, and case studies. Well-written and practical, this volume is ideally suited for all students and researchers who want a lively synthesis of available work on media economics. "Media Economics is an excellent introduction and guide to the concepts and major research literature in the field of media studies." --Media and Values "Picard's primer nicely fits the purpose of Sage's CommText series: to recite 'the substance' of mass communication scholarship concisely and inexpensively. . . . [This] little book tells us where we are and touches on where we might go next. It provides a useful service at a thrifty price. --Journal of Communication "A concise work." --Circular: The Bulletin of CIRCLE (Cultural Information and Research Centres Liaison in Europe) "Provides a beginner's guide to the concepts, theory, and issues of media economics. . . . Unlike most other books on media economics available, Picard does not presume a basic knowledge of economic theory and terminology. Rather, he provides that basic level of knowledge. The book does not avoid jargon, but does provide definitions for most of it in the text, as well as in the glossary. . . . An excellent basic introduction. . . . Media Economics would be very useful as a starting place for courses in media economics, or as a supporting text in courses in effects, structures, or policy that want to consider economic approaches to those subjects. It would also make a good introduction to the traditional economic perspective and approach." --Journalism Quarterly "Provides a very useful short guide to an area of increasing interest." --Communication Booknotes