Media Ethics

Author: Clifford G. Christians
Publisher: Taylor & Francis
ISBN: 1134841493
Format: PDF, ePub, Mobi
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Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Visit the companion website at www.mediaethicsbook.com.

Media Ethics

Author:
Publisher: Allyn & Bacon
ISBN:
Format: PDF, ePub, Mobi
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This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, "Media Ethics" provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also now accompanied by a new Web site with extensive teaching materials. New to this Edition Over 25 new cases address topics such as the Jayson Blair story, the war in Iraq, Affirmative Action in college admissions, and the Kobe Bryant case, helping to keep the text timely and engaging for students. A new Foreword by former CBS News Executive Producer Tom Bradford emphasizes the importance of ethics in journalism today. A new website features extensive teaching materials and background documents, allowing for expanded classroom discussion.

Introducing Communication Research

Author: Donald Treadwell
Publisher: SAGE Publications
ISBN: 1483379426
Format: PDF, ePub, Mobi
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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.

Media Effects Research A Basic Overview

Author: Glenn G. Sparks
Publisher: Cengage Learning
ISBN: 1305686381
Format: PDF
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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Interaction Design

Author: Jenny Preece
Publisher: John Wiley & Sons
ISBN: 1119020751
Format: PDF, ePub
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This is an ideal resource for learning the interdisciplinary skills needed for interaction design, human computer interaction, information design, web design and ubiquitous computing. This text offers a cross-disciplinary, practical and process-oriented introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied.

Introduction to Media Production

Author: Gorham Kindem
Publisher: Taylor & Francis
ISBN: 1136053212
Format: PDF, ePub, Docs
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Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work. Introduction to Media Production is a primary source for students of media. Its readers learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity, digital. This text will concentrate on offering students and newcomers to the field the means to become aware of the critical importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production. Covering film, tv, video, audio, and graphics, the fourth edition of Introduction to Digital Media promises to be yet another comprehensive guide for both students of media and newcomers to the media industry.

Public Administration An Action Orientation

Author: Robert B. Denhardt
Publisher: Cengage Learning
ISBN: 1285606868
Format: PDF, Mobi
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Issuing a call to action, PUBLIC ADMINISTRATION: AN ACTION ORIENTATION, Seventh Edition, encourages readers to become active participants in public administration--and equips them with the tools to do it effectively. Robert B. Denhardt, Janet V. Denhardt, and Tara A. Blanc teach readers how to influence the operations of public agencies--helping them learn to get involved and effect positive changes, regardless of whether they are working outside the agency as citizens or within the agency as managers. With a strong emphasis on ethics, the text introduces the theories and scholarly literature of the field while reflecting the latest trends and issues. Practical applications help readers sharpen personal management, communication, delegation, motivation, and decision-making skills. Key topics like nonprofit management, the global dimensions of public administration, and organizational theory are covered thoroughly. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Ethics

Author: Manuel G. Velasquez
Publisher: Pearson
ISBN: 9780133832396
Format: PDF, Kindle
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Revised edition of the author's Business ethics, c2012.