Media Organization and Production

Author: Simon Cottle
Publisher: SAGE
ISBN: 9780761974949
Format: PDF, ePub, Mobi
Download Now
Drawing on the work of international contributors, this book examines a wide range of global-local media organizations and the production of different mediums and genres. Chapters examine a range of topics that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints.

Lean Media

Author: Ian Lamont
Publisher: I30 Media Corporation
ISBN: 9781939924841
Format: PDF
Download Now
Most new media will fail upon release. The Lean Media framework gives creators an edge. As noted by Automattic's head of design and inclusion John Maeda, "Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects."

Media Studies Content audiences and production

Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156564
Format: PDF, Docs
Download Now
The second volume of a two-part, outcomes-based series in media studies. It includes theoretical approaches as well as a production section that focuses on basic techniques.

Media Studies

Author: Paul Long
Publisher: Routledge
ISBN: 1317860772
Format: PDF, Mobi
Download Now
Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.

Media Moguls

Author: Michael Palmer
Publisher: Routledge
ISBN: 1134937342
Format: PDF, ePub, Mobi
Download Now
The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.

Environmental Management of the Media

Author: Pietari Kääpä
Publisher: Routledge
ISBN: 1317232771
Format: PDF, ePub, Mobi
Download Now
In recent years the widely held misconception of the media as an ‘ephemeral’ industry has been challenged by research on the industry’s significant material footprint. Despite this material turn, no systematic study of this sector has been conducted in ways that considers the role of the media industries as consumers and users of a range of natural resources. Filling this gap, Environmental Management of the Media discusses the environmental management of the media industries in the UK and the Nordic countries. These Nordic countries, both as a set of small nations and as a regional constellation, are frequently perceived as some of the ‘greenest’ in the world, yet, not only is the footprint of the media industries practically ignored in academic research, but the very real stakes of the industries’ global impact are not comprehensively understood. Here, the author focuses on four key areas for investigating the material impact of Nordic media: (1) resources used for production and dissemination; (2) regulation of the media; (3) organizational management; and (4) labour practices. By adopting an interdisciplinary perspective that combines ecocritical analysis with interrogation of the political economy of the creative industries, Kääpä argues that taking the industries to task on their environmental footprint is a multilevel resource and organizational management issue that must be addressed more effectively in contemporary media studies. This book will be of great interest to students and scholars of media, communication and environmental studies.

Marketing in the Era of Accountability

Author: Les Binet
Publisher:
ISBN:
Format: PDF, ePub
Download Now
This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.

The Language of Crime and Deviance

Author: Andrea Mayr
Publisher: A&C Black
ISBN: 1441198911
Format: PDF
Download Now
There is now a long tradition of academic literature in media studies and criminology that has analysed how we come to think about crime, deviance and punishment. This book for the first time deals specifically with the role of language in this process, showing how critical linguistic analysis can provide further crucial insights into media representations of crime and criminals. Through case studies the book develops a toolkit for the analysis of language and images in examples taken from a range of media. Â The Language of Crimeand Deviance covers spoken, written and visual media discourses and focuses on a number of specific areas of crime and criminal justice, including media constructions of young people and women; media and the police, 'reality' crime shows; corporate crime; prison and drugs.It is therefore a welcome and valuable contribution to the fields of linguistics, criminology, media and cultural studies.

Audience Evolution

Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231520948
Format: PDF
Download Now
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.