Methods for Behavioral Research

Author: Paul D. Cherulnik
Publisher: SAGE
ISBN: 0761921990
Format: PDF, ePub
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This core textbook introduces psychology students to research methods. The author's principal goal is to present methods in a way that will lend coherence to the material. He does this by providing a meaningful framework based around Campbell and Stanley's "threats to validity" and by organizing the book around the phases of the research process. In addition, in his approach and via boxed features, the author encourages and models a process of critical thinking for students.

Advanced Methods for Conducting Online Behavioral Research

Author: Sam Gosling
Publisher: Amer Psychological Assn
ISBN: 9781433806957
Format: PDF, ePub
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The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants-a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Short chapters offer practical advice by leading experts in key domains of Internet research. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record "field notes" on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features a companion Web site with additional resources, links, scripts, and instructions to further assist readers with their online research. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly.

Methods in Behavioral Research

Author: Cosby
Publisher: Academic Internet Pub Incorporated
ISBN: 9781428820746
Format: PDF, Docs
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