Moderating Focus Groups

Author: Richard A. Krueger
Publisher: SAGE Publications
ISBN: 1506320600
Format: PDF, Docs
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This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Analyzing and Reporting Focus Group Results

Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908166
Format: PDF, ePub, Docs
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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

The Focus Group Guidebook

Author: David Morgan
Publisher: SAGE
ISBN: 9780761908180
Format: PDF, Kindle
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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Planning Focus Groups

Author: David Morgan
Publisher: SAGE
ISBN: 9780761908173
Format: PDF, ePub
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David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.

Involving Community Members in Focus Groups

Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761908203
Format: PDF, ePub, Mobi
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This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.

Analyzing and Reporting Focus Group Results

Author: Richard A. Krueger
Publisher: SAGE Publications
ISBN: 1506339174
Format: PDF, ePub
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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Successful Focus Groups

Author: David Morgan
Publisher: SAGE
ISBN: 0803948743
Format: PDF
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This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

The Handbook for Focus Group Research

Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Format: PDF, ePub
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As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990’s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.