Moderne Marketing Kommunikation

Author: Jörg Tropp
Publisher: Springer-Verlag
ISBN: 3531199137
Format: PDF, ePub, Docs
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Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Überblick über die Grundlagen und das Management Moderner Marketing-Kommunikation. Ausgehend von der systematischen Aufbereitung der neueren Entwicklungen wird der Marketing-Kommunikationsprozess und dessen Management gegliedert nach seinen einzelnen Phasen dargestellt. Besondere Berücksichtigung finden dabei die neuen Kommunikationsdisziplinen wie Utility Marketing, Guerilla Marketing oder Word-of-Mouth-Marketing. In der überarbeiteten Auflage des Buches, das zu den Standardwerken in der Literatur zur marketingbezogenen Organisationskommunikation zählt, sind die neuesten Entwicklungen der Marketingkommunikation wie Content Marketing und Owned Media aufgenommen worden. Weiterhin stellen zahlreiche aktuelle nationale und internationale Beispiele einen hohen Praxisbezug sicher. Vertiefend kann über QR-Codes auf audiovisuelle Fallstudien sowie Konzeptvideos vom Kampagnen zugegriffen werden, die beim International Festival of Creativity prämiert wurden.

British Qualifications

Author: Kogan Page
Publisher: Kogan Page Publishers
ISBN: 9780749444839
Format: PDF, Kindle
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The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications. It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.

The Communist Manifesto

Author: Karl Marx
Publisher: Simon and Schuster
ISBN: 1476734291
Format: PDF, Mobi
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Originally published on the eve of the 1848 European revolutions, The Communist Manifesto is a condensed and incisive account of the worldview Marx and Engels developed during their hectic intellectual and political collaboration. Formulating the principles of dialectical materialism, they believed that labor creates wealth, hence capitalism is exploitive and antithetical to freedom.

Workflow Management

Author: Kees van Hee
Publisher: MIT Press
ISBN: 026229690X
Format: PDF, ePub
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This book offers a comprehensive introduction to workflow management, the management of business processes with information technology. By defining, analyzing, and redesigning an organization's resources and operations, workflow management systems ensure that the right information reaches the right person or computer application at the right time. The book provides a basic overview of workflow terminology and organization, as well as detailed coverage of workflow modeling with Petri nets. Because Petri nets make definitions easier to understand for nonexperts, they facilitate communication between designers and users. The book includes a chapter of case studies, review exercises, and a glossary. A special Web site developed by the authors, www.workflowcourse.com, features animation, interactive examples, lecture materials, exercises and solutions, relevant links, and other valuable resources for the classroom.

Ten Steps to a Results Based Monitoring and Evaluation System

Author: Jody Zall Kusek
Publisher: World Bank Publications
ISBN: 0821389076
Format: PDF, Kindle
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This Handbook provides a comprehensive ten-step model that will help guide development practitioners through the process of designing and building a results-based monitoring and evaluation system.

Postcapitalism

Author: Paul Mason
Publisher: Farrar, Straus and Giroux
ISBN: 0374710694
Format: PDF, ePub
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We know that our world is undergoing seismic change—but how can we emerge from the crisis a fairer, more equal society? Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason’s Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new. At the heart of this change is information technology, a revolution that is driven by capitalism but, with its tendency to push the value of much of what we make toward zero, has the potential to destroy an economy based on markets, wages, and private ownership. Almost unnoticed, in the niches and hollows of the market system, swaths of economic life are beginning to move to a different rhythm. Vast numbers of people are changing how they behave and live, in ways contrary to the current system of state-backed corporate capitalism. And as the terrain changes, new paths open. In this bold and prophetic book, Mason shows how, from the ashes of the crisis, we have the chance to create a more socially just and sustainable economy. Although the dangers ahead are profound, he argues that there is cause for hope. This is the first time in human history in which, equipped with an understanding of what is happening around us, we can predict and shape the future.