Neoliberal Health Organizing

Author: Mohan J Dutta
Publisher: Routledge
ISBN: 1315423510
Format: PDF, ePub, Docs
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Mohan J Dutta closely interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance. In particular, he examines cultural discourses of health in relationship to the market and the health implications of these cultural discourses. Using examples from around the world, he explores the roles of public-private partnerships, NGOs, militaries, and new technologies in reinforcing the link between market and health. Identifying the taken-for-granted assumptions that constitute the foundations of global neoliberal organizing, he offers an alternative strategy for a grassroots-driven participatory form of global organizing of health. This inventive theoretical volume speaks to those in critical communication, in health research, in social policy, and in contemporary political economy studies.

Prescribing HIV Prevention

Author: Nicola Bulled
Publisher: Left Coast Press
ISBN: 1611323630
Format: PDF, Kindle
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Nicola Bulled s in-depth ethnographic account of how HIV prevention messages are selected, transmitted, and reacted to by young adults in the AIDS-torn population of Lesotho provides a crucial example of the importance of a culture-centered approach to health communication."

Emerging Perspectives in Health Communication

Author: Heather Zoller
Publisher: Routledge
ISBN: 113559452X
Format: PDF, ePub, Mobi
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This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

Commodity Activism

Author: Roopali Mukherjee
Publisher: NYU Press
ISBN: 0814764002
Format: PDF, ePub, Docs
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Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Why Voice Matters

Author: Nick Couldry
Publisher: SAGE
ISBN: 0857029355
Format: PDF
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"One of the best books I have read in years about what it means to engage neoliberalism through a critical framework that highlights those narratives and stories that affirm both our humanity and our longing for justice. It should be read by everyone concerned with what it might mean to not only dream about democracy but to engage it as a lived experience and political possibility." - Henry Giroux, McMaster University "An important and original book that offers a fresh critique of neoliberalism and its contribution to the contemporary crisis of ‘voice’. Couldry’s own voice is clear and impassioned - an urgent must-read." - Rosalind Gill, King’s College London For more than thirty years neoliberalism has declared that market functioning trumps all other social, political and economic values. In this book, Nick Couldry passionately argues for voice, the effective opportunity for people to speak and be heard on what affects their lives, as the only value that can truly challenge neoliberal politics. But having voice is not enough: we need to know our voice matters. Insisting that the answer goes much deeper than simply calling for 'more voices', whether on the streets or in the media, Couldry presents a dazzling range of analysis from the real world of Blair and Obama to the social theory of Judith Butler and Amartya Sen. Why Voice Matters breaks open the contradictions in neoliberal thought and shows how the mainstream media not only fails to provide the means for people to give an account of themselves, but also reinforces neoliberal values. Moving beyond the despair common to much of today's analysis, Couldry shows us a vision of a democracy based on social cooperation and offers the resources we need to build a new post-neoliberal politics.

Communicating Social Change

Author: Mohan J. Dutta
Publisher: Routledge
ISBN: 1136848800
Format: PDF, ePub, Docs
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Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change. It is intended for communication scholars and students studying activism, social movements, and communication for social change, and it will also resonate in such disciplines such as development, sociology, and social work, with those who are studying social transformations.

Routledge Handbook on the Politics of Global Health

Author: Richard Parker
Publisher: Routledge
ISBN: 9781138238596
Format: PDF, Docs
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In the early twenty-first century, key public health issues and challenges have taken center stage on the global scene, and health has been placed at the heart of our collective aspirations for human development and wellbeing. But significant debate exists not only about the causes, but also about the possible solutions for nearly all of the most important global health challenges. Competing visions of the values and perspectives that should underlie global health policies have emerged, ranging from an emphasis on cost effectiveness and resource constraints on one extreme, to new calls for health and human rights, and renewed calls for health and social justice on the other. The role of different intergovernmental agencies, bilateral or unilateral donors, public or private institutions and initiatives, has increasingly been called into question, whilst the spread of neoliberal policies and programs, and existing international trade regimes and intellectual property rights, are deeply implicated in relation to global health responses. This volume critically evaluates how the global health industry has evolved and how the interests of diverse political and economic stakeholders are shaping the context of a rapidly changing institutional landscape. Bringing together leading authors from across the world, the Handbook's eight sections explore: Critical Perspectives on Global Health Globalization, Neoliberalism, and Health Systems The Changing Shape of Global Health Governance Development Assistance and The Politics of Global Health Scale-Up, Scale-Down, and the Sustainability of Global Health Programs Intellectual Property Rights, Trade Relations and Global Health Human Rights, Social Justice and Global Health Humanitarian Emergencies and Global Health Politics The Routledge Handbook on the Politics of Global Health addresses both the emerging issues and conceptualizations of the political strategies, policy-making processes, and global governance of global health, along with expanding upon and highlighting the critical priorities in this rapidly evolving field. It provides an authoritative overview for students, practitioners, researchers, and policy makers working in or concerned with the politics of public health around the globe.

Communicating Health

Author: Mohan J. Dutta
Publisher: John Wiley & Sons
ISBN: 1509506055
Format: PDF, ePub, Mobi
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The culture-centred approach offered in this book argues that communication theorizing ought to locate culture at the centre of the communication process such that the theories are contextually embedded and co-constructed through dialogue with the cultural participants. The discussions in the book situate health communication within local contexts by looking at identities, meanings and experiences of health among community members, and locating them in the realm of the structures that constitute health. The culturecentred approach foregrounds the voices of cultural members in the co-constructions of health risks and in the articulation of health problems facing communities. Ultimately, the book provides theoretical and practical suggestions for developing a culture-centred understanding of health communication processes.

When People Come First

Author: João Biehl
Publisher: Princeton University Press
ISBN: 1400846803
Format: PDF, Docs
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When People Come First critically assesses the expanding field of global health. It brings together an international and interdisciplinary group of scholars to address the medical, social, political, and economic dimensions of the global health enterprise through vivid case studies and bold conceptual work. The book demonstrates the crucial role of ethnography as an empirical lantern in global health, arguing for a more comprehensive, people-centered approach. Topics include the limits of technological quick fixes in disease control, the moral economy of global health science, the unexpected effects of massive treatment rollouts in resource-poor contexts, and how right-to-health activism coalesces with the increased influence of the pharmaceutical industry on health care. The contributors explore the altered landscapes left behind after programs scale up, break down, or move on. We learn that disease is really never just one thing, technology delivery does not equate with care, and biology and technology interact in ways we cannot always predict. The most effective solutions may well be found in people themselves, who consistently exceed the projections of experts and the medical-scientific, political, and humanitarian frameworks in which they are cast. When People Come First sets a new research agenda in global health and social theory and challenges us to rethink the relationships between care, rights, health, and economic futures.

AuthenticTM

Author: Sarah Banet-Weiser
Publisher: NYU Press
ISBN: 0814787150
Format: PDF, Mobi
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.