New Directions in the Analysis of Multimodal Discourse

Author: Terry D. Royce
Publisher: Routledge
ISBN: 1136601635
Format: PDF, ePub, Docs
Download Now
New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.

Social Semiotics

Author: Thomas Hestbaek Andersen
Publisher: Routledge
ISBN: 1317447875
Format: PDF
Download Now
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Interaktionale Rezeptionsforschung

Author: Hans-Jürgen Bucher
Publisher: Springer-Verlag
ISBN: 3531177184
Format: PDF, Mobi
Download Now
Ziel des Bandes ist es, den Begriff der Interaktivität für die Rezeptionsforschung fruchtbar zu machen. Dementsprechend werden Befunde aus verschiedenen Blickaufzeichnungsstudien vorgestellt und in einen rezeptionstheoretischen Zusammenhang eingeordnet. Die Besonderheit des Ansatzes besteht darin, dass Rezeptionsdaten auf die spezifischen Strukturmerkmale der Medienangebote rückbezogen werden. Medienkommunikation wird im Rahmen eines interakationalen Paradigmas als multimodales Kommunikationsangebot verstanden, dessen Rezeption darin besteht, textliche, sprachliche, auditive, visuelle, typographische und designerische Zeichensysteme zu integrieren. Rezeption ist auf diesem Hintergrund immer mit Selektionsprozessen und Relevanzentscheidungen der Rezipienten verbunden. Diese Aspekte der Aufmerksamkeitsorganisation werden in den Blickdaten manifest.

Multimodal Analysis in Academic Settings

Author: Belinda Crawford Camiciottoli
Publisher: Routledge
ISBN: 1317574672
Format: PDF, ePub
Download Now
This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.

Reading Tourism Texts

Author: Sabrina Francesconi
Publisher: Channel View Publications
ISBN: 1845414292
Format: PDF, Docs
Download Now
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Multimodal Texts from Around the World

Author: W. Bowcher
Publisher: Springer
ISBN: 023035534X
Format: PDF, Mobi
Download Now
A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Multimodality and Genre

Author: John Bateman
Publisher: Palgrave MacMillan
ISBN:
Format: PDF, ePub, Docs
Download Now
This book presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents.

Current and New Directions in Discourse and Dialogue

Author: Jan C.J. van Kuppevelt
Publisher: Springer Science & Business Media
ISBN: 9781402016141
Format: PDF, ePub
Download Now
This volume covers key topics in the field from a variety of leading researchers. In one volume, readers gain exposure to several perspectives in the areas of corpus annotation and analysis, dialogue system construction, theoretical perspectives on communicative intention, context-based generation, and modeling of discourse structure. Based on the 2nd SIGdial workshop on Discourse and Dialogue held in conjunction with Eurospeech 2001, it is of interest to researchers and practitioners in dialogue and discourse processing.