New Product Development

Author: Marc A. Annacchino
Publisher: Butterworth-Heinemann
ISBN: 0750677325
Format: PDF, Docs
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Covers the entire process of product development from idea to launch without missing a step!

The Pursuit of New Product Development

Author: Marc Annacchino
Publisher: Elsevier
ISBN: 9780080468327
Format: PDF, ePub, Docs
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

New Product Development

Author: Ronald Eugene Kmetovicz
Publisher: John Wiley & Sons
ISBN: 9780471555360
Format: PDF, ePub, Docs
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In most organizations, new product development is a kind of mysterious "art" practiced by a select few individuals possessing key skills. This groundbreaking book introduces a revolutionary approach to new product development that transforms that nebulous art into a rigorous science. Inspired by the author's extensive R&D experience at Goodyear Aerospace and Hewlett-Packard, it details a dynamic organizational model, guaranteed to radically enhance the efficiency and creativity of the product development process. Fundamental to the author's model is its cross-functional approach, in which responsibility is distributed among teams (the product development definition team, development planning team, the execution team, etc.) comprising engineers and managers from throughout the organization. This systematic new approach is based on systems theory that works both vertically--through an organization's management structure and horizontally--across new product development functions. An integrated approach such as this affords heightened focus on the product development task at hand, greater economy of effort, and allows managers and design engineers to more readily meet complex design and analysis objectives, negotiate management considerations, and budget, while integrating the latest research developments. After an in-depth examination of the variables affecting new product development, New Product Development traces the development process from the initial concept through planning and execution and finally, to introduction into the marketplace. All methods presented are based on actual product development from Goodyear Aerospace and Hewlett-Packard. Throughout, difficult organizationalconcepts are supported by well-rendered visual aids that help readers to more readily comprehend them. And a number of handy checklists and reference material are supplied that help in the implementation of the methods outlined. Offering a dynamic new approach to new product development, this book is an essential guide for project managers, design engineers, and all those involved in cross-functional new product development in industry.

Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne
Publisher: SAGE
ISBN: 1412973821
Format: PDF, ePub
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"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

Developing New Products and Services

Author: Lawrence Sanders
Publisher: Business Expert Press
ISBN: 160649242X
Format: PDF, Mobi
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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Mastering Disruption and Innovation in Product Management

Author: Christoph Fuchs
Publisher: Springer
ISBN: 3319935127
Format: PDF
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This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding,Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering.

Managing New Product and Process Development

Author: Steven C. Wheelwright
Publisher: Simon and Schuster
ISBN: 1451602316
Format: PDF, Kindle
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Agile Excellence for Product Managers

Author: Greg Cohen
Publisher: Happy About
ISBN: 160773074X
Format: PDF, Docs
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"Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.