New Product Development

Author: Marc A. Annacchino
Publisher: Butterworth-Heinemann
ISBN: 0750677325
Format: PDF, Docs
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Covers the entire process of product development from idea to launch without missing a step!

Managing New Product and Process Development

Author: Steven C. Wheelwright
Publisher: Simon and Schuster
ISBN: 1451602316
Format: PDF
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne
Publisher: SAGE
ISBN: 1412973821
Format: PDF, Docs
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"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

New Product Development

Author: Ronald Eugene Kmetovicz
Publisher: John Wiley & Sons
ISBN: 9780471555360
Format: PDF, ePub, Mobi
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In most organizations, new product development is a kind of mysterious "art" practiced by a select few individuals possessing key skills. This groundbreaking book introduces a revolutionary approach to new product development that transforms that nebulous art into a rigorous science. Inspired by the author's extensive R&D experience at Goodyear Aerospace and Hewlett-Packard, it details a dynamic organizational model, guaranteed to radically enhance the efficiency and creativity of the product development process. Fundamental to the author's model is its cross-functional approach, in which responsibility is distributed among teams (the product development definition team, development planning team, the execution team, etc.) comprising engineers and managers from throughout the organization. This systematic new approach is based on systems theory that works both vertically--through an organization's management structure and horizontally--across new product development functions. An integrated approach such as this affords heightened focus on the product development task at hand, greater economy of effort, and allows managers and design engineers to more readily meet complex design and analysis objectives, negotiate management considerations, and budget, while integrating the latest research developments. After an in-depth examination of the variables affecting new product development, New Product Development traces the development process from the initial concept through planning and execution and finally, to introduction into the marketplace. All methods presented are based on actual product development from Goodyear Aerospace and Hewlett-Packard. Throughout, difficult organizationalconcepts are supported by well-rendered visual aids that help readers to more readily comprehend them. And a number of handy checklists and reference material are supplied that help in the implementation of the methods outlined. Offering a dynamic new approach to new product development, this book is an essential guide for project managers, design engineers, and all those involved in cross-functional new product development in industry.

Mastering Disruption and Innovation in Product Management

Author: Christoph Fuchs
Publisher: Springer
ISBN: 3319935127
Format: PDF, Docs
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This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering

Produktmanagement f r Dummies

Author: Brian Lawley
Publisher: John Wiley & Sons
ISBN: 3527813152
Format: PDF
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Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.

Managing the Global Supply Chain Collection

Author: Chad W. Autry
Publisher: FT Press
ISBN: 0133091732
Format: PDF, Docs
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A brand new collection of insights and actionable techniques for world-class supply chain management… 2 authoritative books, now in a convenient e-format, at a great price! 2 authoritative eBooks deliver comprehensive resources for managing state-of-the-art supply chains in challenging global environments Master the latest techniques for overcoming your most difficult operations and supply chain management challenges! This unique 2 eBook package will help you address issues ranging from Lean/Six Sigma to transportation and warehousing, and anticipate emerging global issues – so you can transform them from risks into competitive advantages. The Encyclopedia of Operations Management is the perfect single-volume "field manual" for every supply chain or operations management practitioner and student. Nearly 1,500 well-organized, up-to-date definitions cover: accounting, customer service, distribution, e-business, economics, finance, forecasting, HR, industrial engineering, industrial relations, inventory management, healthcare management, Lean, logistics, maintenance engineering, management IS, marketing/sales, product development, operations research, organizational behavior/management, time management, production planning/control, purchasing, reliability, quality, service management, simulation, statistics, strategic management, systems engineering, supply chain management, theory of constraints, transportation, warehousing, and more. Next, in Global Macrotrends and Their Impact on Supply Chain Management, Chad W. Autry, Thomas J. Goldsby, John E. Bell prepare you to manage supply and demand in a world marked by demographic and economic shifts that will turn markets upside down. They offer a complete decision framework and practical tools, insights, and guidance for systematically mitigating new risks and building long-term competitive advantage. This book focuses squarely on emerging societal, technological, geopolitical, and environmental macro trends, helping you assess the impacts of population growth, migration, urbanization; socioeconomic change, global connectivity, environmental issues, geopolitics, growing scarcity, transportation congestion, aging infrastructure, and emerging supply-demand imbalances. It also provides comprehensive mitigation strategies based on logistics, resource recovery, resource protection, and demand/supply shaping. This collection will be an indispensable resource for all supply chain, logistics, sourcing, and operations management executives, managers, and professionals; and for all operations/supply chain research professionals, instructors, and graduate students. From world-renowned supply chain management experts Arthur V. Hill, Chad W. Autry, Thomas J. Goldsby, and John E. Bell

The Product Manager s Desk Reference

Author: Steven Haines
Publisher: McGraw Hill Professional
ISBN: 9780071591355
Format: PDF, ePub
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Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

Retail Product Management

Author: Rosemary Varley
Publisher: Psychology Press
ISBN: 9780415216050
Format: PDF, ePub, Docs
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Challenging yet clearly presented, important text links academic theory to the buying and merchandising roles within retail organizations and current operational practice: a valuable reference for those involved in the retail sector.