Of Cigarettes High Heels and Other Interesting Things

Author: Marcel Danesi
Publisher: Macmillan
ISBN: 9780312214500
Format: PDF, Docs
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Why do humans engage in risky and/or uncomfortable behaviors, such as smoking cigarettes and wearing high heel shoes? And why do we constantly seek meaning for our existence? Author Marcello Danesi tells us the discipline to study the human quest for understanding is called semiotics. Here Danesi demonstrates semiotics via a fascinating fictional scenario.

Marketing in Context

Author: Chris Hackley
Publisher: Springer
ISBN: 1137297115
Format: PDF
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Cryptonomicon

Author: Neal Stephenson
Publisher: Manhattan
ISBN: 3894806915
Format: PDF, ePub, Mobi
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Während des Zweiten Weltkriegs legt Japan mit Unterstützung von Nazi-Deutschland eine gigantische Goldreserve an. Die Alliierten werden zwar auf verschlüsselte Mitteilungen aufmerksam, aber selbst ihren besten Kryptographen gelingt es nicht, den Code zu knacken. Mehr als ein halbes Jahrhundert später stößt eine Gruppe junger amerikanischer Unternehmer im Wrack eines U-Boots auf die Anzeichen einer riesigen Verschwörung und auf das Rätsel um einen verborgenen Schatz.

The University

Author: Paul A. Bové
Publisher: Duke University Press Books
ISBN:
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The essays collected in this issue of boundary 2 were written in response to a call for papers that would treat the contemporary university, in various regions and stages of formation around the world, in light of the interaction between local and global realities. Underlying this project is the assumption that profound changes in economy and world organization transform the function and value of universities in tension not only with the regional histories and forces in which particular universities function but also with what used to be called "the idea of the university." The authors of these essays approach this topic in two ways: some present the history and current situation of the university in a given place and politics, and some write of the new university’s political economy as the state withdraws support for higher education and hands the institutions over to entrepreneurial and transnational corporate culture. None of these essays defends the idea that the university pursues knowledge for its own sake. Yet there is a tinge of nostalgia for this idea, or at least for the idea that the university’s task is to educate, to destroy bias, to cultivate. Of course, such an idea remains the public justification for the existence of the university, especially in the advanced capitalist societies, whose higher classes benefit the most from the globalization of economic production.

The Library Journal

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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.