Of Cigarettes High Heels and Other Interesting Things

Author: Marcel Danesi
Publisher: Springer
ISBN: 0230612784
Format: PDF, Docs
Download Now
Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition, the author attempts to answer such questions by explaining the discipline that endeavors to understand the human meaning quest: semiotics.

Marketing in Context

Author: Chris Hackley
Publisher: Springer
ISBN: 1137297115
Format: PDF, Mobi
Download Now
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Professional Communication at Work

Author: Joseph L. Chesebro
Publisher: Routledge
ISBN: 1317679318
Format: PDF, ePub, Docs
Download Now
This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro’s own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, Professional Communication at Work also covers essential interpersonal communication skills that are often not discussed, such as: Using networking when job hunting; Earning a good reputation as a new employee Using storytelling and questioning more often Developing coaching relationships with the best senior employees in our workplace, Practicing and developing new skills on our own, and Using workplace politics in a positive and constructive way to accomplish our goals. Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers.

Understanding Media Semiotics

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 135003990X
Format: PDF, Kindle
Download Now
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Signs in Contemporary Culture

Author: Arthur Asa Berger, Ph.d.
Publisher: Createspace Independent Pub
ISBN: 9781502704139
Format: PDF, Docs
Download Now
Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.

International English Usage

Author: Ian Hancock
Publisher: Routledge
ISBN: 1134964706
Format: PDF, Docs
Download Now
First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Cartographic Cinema

Author: Tom Conley
Publisher: U of Minnesota Press
ISBN: 9781452908946
Format: PDF, Docs
Download Now
Cartography and cinema are what might be called locational machinery. Maps and movies tell their viewers where they are situated, what they are doing, and, to a strong degree, who they are. In this groundbreaking work, eminent scholar Tom Conley establishes the ideological power of maps in classic, contemporary, and avant-garde cinema to shape the imaginary and mediated relations we hold with the world. Cartographic Cinema examines the affinities of maps and movies through comparative theory and close analysis of films from the silent era to the French New Wave to Hollywood blockbusters. In doing so, Conley reveals that most of the movies we see contain maps of various kinds and almost invariably constitute a projective apparatus similar to cartography. In addition, he demonstrates that spatial signs in film foster a critical relation with the prevailing narrative and mimetic registers of cinema. Conley convincingly argues that the very act of watching films, and cinema itself, is actually a form of cartography. Unlike its function in an atlas, a map in a movie often causes the spectator to entertain broader questions—not only about cinema but also of the nature of space and being.

Semiotics The Basics

Author: Daniel Chandler
Publisher: Routledge
ISBN: 1315311038
Format: PDF, Mobi
Download Now
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.? Demystifying what is a complex, highly interdisciplinary field, key questions covered include:?? What are signs and codes??? What can semiotics teach us about representation and reality??? What tools does it offer for analysing texts and cultural practices??? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies

The Powers of the False

Author: Doro Wiese
Publisher: Northwestern University Press
ISBN: 0810167891
Format: PDF, ePub, Mobi
Download Now
Can literature make it possible to represent histories that are otherwise ineffable? Making use of the Deleuzian concept of “the powers of the false,” Doro Wiese offers readings of three novels that deal with the Shoah, with colonialism, and with racialized identities. She argues that Jonathan Safran Foer’s Everything Is Illuminated, Richard Flanagan’s Gould’s Book of Fish, and Richard Powers’s The Time of Our Singing are novels in which a space for unvoiced, silent, or silenced difference is created. Seen through the lens of Deleuze and his collaborators’ philosophy, literature is a means for mediating knowledge and affects about historical events. Going beyond any simple dichotomy between true and untrue accounts of what “really” happened in the past, literature’s powers of the false incite readers to long for a narrative space in which painful or shameful stories can be included.