Of Cigarettes High Heels and Other Interesting Things

Author: Marcel Danesi
Publisher: Springer
ISBN: 0230612784
Format: PDF, ePub, Docs
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Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition, the author attempts to answer such questions by explaining the discipline that endeavors to understand the human meaning quest: semiotics.

Of Cigarettes High Heels and Other Interesting Things

Author: Marcel Danesi
Publisher: Springer
ISBN: 1349953482
Format: PDF
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This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents.

Of Cigarettes High Heels and Other Interesting Things Second Edition

Author: Marcel Danesi
Publisher: Palgrave Macmillan
ISBN: 9780230605237
Format: PDF, ePub
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Why is it that certain members of the human species routinely put their survival at risk by smoking cigarettes? Why is it that some females make walking a struggle for themselves by donning high heel footwear? This book attempts to answer such questions. Such risky behaviors are obviously shaped by forces other than the instincts. Indeed, for no manifest genetic reason, humanity is constantly searching for a purpose to its existence; this search has led it to invent myths, art, rituals, languages, mathematics, science, and other truly remarkable things that set it apart from all other species. In this volume author Marcel Danesi shows us that the discipline that endeavors to understand the human meaning quest is known as semiotics. Danesi demonstrates how semiotics unravels the meanings of signs that make up the system of everyday life that we call a culture or a society. This book will engender in the reader the same kind of questioning and inquisitive frame of mind with which a semiotician approaches the subject matter of meaning. Basic semiotic ideas and analytical techniques are introduced via a seemingly fictional yet very telling scene, one which reveals a lot about the human need for meaning. The scene is a fashionable modern-day restaurant, and the fictional actions that occur allow Danesi to provide the semiotic version of the human drama in concrete terms. As Danesi argues, perhaps the greatest skill possessed by Homo Sapiens, literally the knowing animal, is the ability to know itself. This book reveals how semiotics helps to sharpen that ability considerably.

Professional Communication at Work

Author: Joseph L. Chesebro
Publisher: Routledge
ISBN: 1317679318
Format: PDF, ePub
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This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro’s own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, Professional Communication at Work also covers essential interpersonal communication skills that are often not discussed, such as: Using networking when job hunting; Earning a good reputation as a new employee Using storytelling and questioning more often Developing coaching relationships with the best senior employees in our workplace, Practicing and developing new skills on our own, and Using workplace politics in a positive and constructive way to accomplish our goals. Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers.

Understanding Media Semiotics

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 135003990X
Format: PDF, Mobi
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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Cryptonomicon

Author: Neal Stephenson
Publisher: Harper Collins
ISBN: 0061792578
Format: PDF, ePub
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With this extraordinary first volume in what promises to be an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century. As an added bonus, the e-book edition of this New York Times bestseller includes an excerpt from Stephenson's new novel, Seveneves. In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U.S. Navy—is assigned to detachment 2702. It is an outfit so secret that only a handful of people know it exists, and some of those people have names like Churchill and Roosevelt. The mission of Waterhouse and Detachment 2702—commanded by Marine Raider Bobby Shaftoe-is to keep the Nazis ignorant of the fact that Allied Intelligence has cracked the enemy's fabled Enigma code. It is a game, a cryptographic chess match between Waterhouse and his German counterpart, translated into action by the gung-ho Shaftoe and his forces. Fast-forward to the present, where Waterhouse's crypto-hacker grandson, Randy, is attempting to create a "data haven" in Southeast Asia—a place where encrypted data can be stored and exchanged free of repression and scrutiny. As governments and multinationals attack the endeavor, Randy joins forces with Shaftoe's tough-as-nails granddaughter, Amy, to secretly salvage a sunken Nazi submarine that holds the key to keeping the dream of a data haven afloat. But soon their scheme brings to light a massive conspiracy with its roots in Detachment 2702 linked to an unbreakable Nazi code called Arethusa. And it will represent the path to unimaginable riches and a future of personal and digital liberty...or to universal totalitarianism reborn. A breathtaking tour de force, and Neal Stephenson's most accomplished and affecting work to date, Cryptonomicon is profound and prophetic, hypnotic and hyper-driven, as it leaps forward and back between World War II and the World Wide Web, hinting all the while at a dark day-after-tomorrow. It is a work of great art, thought and creative daring; the product of a truly iconoclastic imagination working with white-hot intensity.

Marketing in Context

Author: Chris Hackley
Publisher: Springer
ISBN: 1137297115
Format: PDF, Docs
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Network Aesthetics

Author: Patrick Jagoda
Publisher: University of Chicago Press
ISBN: 022634665X
Format: PDF, ePub, Mobi
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The term “network” is now applied to everything from the Internet to terrorist-cell systems. But the word’s ubiquity has also made it a cliché, a concept at once recognizable yet hard to explain. Network Aesthetics, in exploring how popular culture mediates our experience with interconnected life, reveals the network’s role as a way for people to construct and manage their world—and their view of themselves. Each chapter considers how popular media and artistic forms make sense of decentralized network metaphors and infrastructures. Patrick Jagoda first examines narratives from the 1990s and 2000s, including the novel Underworld, the film Syriana, and the television series The Wire, all of which play with network forms to promote reflection on domestic crisis and imperial decline in contemporary America. Jagoda then looks at digital media that are interactive, nonlinear, and dependent on connected audiences to show how recent approaches, such as those in the videogame Journey, open up space for participatory and improvisational thought. Contributing to fields as diverse as literary criticism, digital studies, media theory, and American studies, Network Aesthetics brilliantly demonstrates that, in today’s world, networks are something that can not only be known, but also felt, inhabited, and, crucially, transformed.

Whose News

Author: Ammu Joseph
Publisher: SAGE Publications India
ISBN: 9351500217
Format: PDF, ePub, Docs
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Whose News?: The Media and Women’s Issues (1994) quickly became an international classic which was widely used. The decade that has passed since its publication has witnessed dramatic developments in the media environment across the world. As a consequence, the coverage of gender issues in the media today has to be viewed and evaluated against the background of globalization in general and media globalization in particular. This is just what this new and updated edition of the pioneering book does. In particular, it addresses the set of questions that has arisen in recent years concerning women’s access to the media and to information as users, their participation in media and communication structures, and their portrayal and perspectives in media content. This new edition retains its unique gender analysis of media content, and situates, views and evaluates the coverage of gender issues in the media within the context of recent trends in both the economy and the media industry. Employing a novel and nuanced methodology, it offers a distinctive view of the history of both the media and the women’s movement in India as the 20th century gave way to the 21st. It also examines current media coverage of women’s issues such as dowry-related violence, rape, sex selection, Muslim women’s legal rights, and the practice of sati.

Words You Should Know How to Spell

Author: David Hatcher
Publisher: Simon and Schuster
ISBN: 1440507333
Format: PDF, ePub, Mobi
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Ceilling. Beleive. Scissers. Do you have trouble spelling everyday words? Is your spell check on overdrive? Well, this easy-to-use dictionary is just what you need! Organized with speed and convenience in mind, it gives you instant access to the correct spellings of more than 12,500 words. Also provided are quick tips and memory tricks, like: Help yourself get the spelling of their right by thinking of the phrase ?their heirlooms.? Most words ending in a ?seed? sound are spelled ?-cede? or ?-ceed,? but one word ends in ?-sede.? You could say the rule for spelling this word supersedes the other rules. No matter what you’re working on, you can be confident that your good writing won’t be marred by bad spelling. This book takes away the guesswork and helps you make a good impression!