Passion Brands

Author: Kate Newlin
ISBN: 9781591026877
Format: PDF, Kindle
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A veteran business strategist Kate Newlin defines the key ingredients that go into passion brandsbrands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal.


Author: Roger Dooley
Publisher: John Wiley & Sons
ISBN: 1118175948
Format: PDF, Mobi
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Practical techniques for applying neuroscience and behaviorresearch to attract new customers Brainfluence explains how to practically applyneuroscience and behavior research to better market to consumers byunderstanding their decision patterns. This application, calledneuromarketing, studies the way the brain responds to variouscognitive and sensory marketing stimuli. Analysts use this tomeasure a consumer's preference, what a customer reacts to, and whyconsumers make certain decisions. With quick and easy takeawaysoffered in 60 short chapters, this book contains key strategies fortargeting consumers through in-person sales, online and print ads,and other marketing mediums. This scientific approach to marketing has helped many well-knownbrands and companies determine how to best market their products todifferent demographics and consumer groups. Brainfluenceoffers short, easy-to-digest ideas that can be accessed in anyorder. Discover ways for brands and products to form emotional bondswith customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher ofNeuromarketing, the most popular blog on using brain andbehavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research,giving you an edge in your marketing, advertising, and salesefforts.

New Perspectives in Luxury Branding

Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608622
Format: PDF
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This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands

The 20 Ps of Marketing

Author: David Pearson
Publisher: Kogan Page Publishers
ISBN: 0749471077
Format: PDF, Mobi
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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

Die Traumjobl ge

Author: Cal Newport
Publisher: Campus Verlag
ISBN: 3593420783
Format: PDF, Docs
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"Folge deiner Leidenschaft, dann erntest du das große Geld", das klingt nach einem tollen Rat. Aber für die meisten führt es nur zu beruflichen Fehlstarts und ständigem Job-Hopping. Denn Leidenschaft allein reicht nicht, um in einem Job glücklich zu werden. Cal Newport zeigt anhand zahlreicher Fallbeispiele und mit vielen praktischen Hinweisen den verblüffend einfachen Ausweg: Wer Zeit und Mühe darauf verwendet, in dem, was er tut, immer besser zu werden, der wird mit zunehmender Meisterschaft immer mehr Gefallen an seiner Tätigkeit finden. Das ist der beste Baustein für Zufriedenheit im Job und eine große Karriere.

Andy Howell

Publisher: Gingko PressInc
ISBN: 9781584232216
Format: PDF, Kindle
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Accompanying DVDs (directed by Ted Newsome; produced by 2HeadedHorse) contain interviews, biomentary, and skate videos.