Podcast Academy The Business Podcasting Book

Author: Michael Geoghegan
Publisher: CRC Press
ISBN: 1136031944
Format: PDF
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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Producing Video Podcasts

Author: Richard Harrington
Publisher: Taylor & Francis
ISBN: 0240810295
Format: PDF
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Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website—www.VidPodcaster.com—provides a blog, templates, planning documents, sample clips, and state-of-the-art updates. * Written by video experts for video experts * Artist profiles and case studies demonstrate creative implementations * Companion web site provides template planning documents, sample clips and state-of-the-art updates

Professional Web Video

Author: Richard Harrington
Publisher: Taylor & Francis
ISBN: 1136022570
Format: PDF, ePub
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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Podcast Solutions

Author: Michael W. Geoghegan
Publisher: Apress
ISBN: 1430204737
Format: PDF, Docs
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A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.

Turn Up the Volume

Author: Michael O'Connell
Publisher: Routledge
ISBN: 1315438747
Format: PDF, ePub, Mobi
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Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.

The Principles of Successful Freelancing

Author: Miles Burke
Publisher: SitePoint
ISBN: 1457191741
Format: PDF, ePub, Mobi
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Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality. Learn how to make a smooth transition into freelancing Understand how to effectively manage your money Ensure you spend your time on the right activities Discover why a work/life balance is important Learn how your network can support you and your business Overcome your fear of selling And much more ... The 12 Principles Of Successful Freelancing Get Organized Keep your workspace tidy and plan ahead(short- and long-term). Control Stress Remain calm and work through issues to avoid early burnout.. Research Spend quality time researching your proposed business-it's more than a five minute web surf. Be Passionate Love your work! You should enjoy what you do for a living. Budget Save for a rainy day rather than spend every centas it comes in. Value your Health Bad health stops you from working. Take time to exercise and maintain a nutritious diet. Embrace Selling Enjoy the sales challenge-it's easier than you think! Satisfy Customers Don't do average work-exceed their expectations and make them need you. Grow Your Network Value family and friends' support, and meet new people all the time. Maintain Cashflow It's what is in the bank that counts, not what you are billing-understand the difference. Continually Learn Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind. Achieve a Work/Life Balance Your life should be more than work-maintain a good balance for health and success.

Traders at Work

Author: Tim Bourquin
Publisher: Apress
ISBN: 1430244445
Format: PDF, Kindle
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Shortly after most novice traders discover how trading works and begin to realize that they have the potential to make unlimited amounts of money in the financial markets, they start dreaming the near-impossible dream. They fantasize about buying that condo in Boca Raton for their parents or surprising their son with a brand-new car on his 16th birthday. They even begin to imagine themselves opening their own trading firm or milling about the pit of the Chicago Mercantile Exchange, lobbying against other professional traders for the perfect entry into a once-in-a-lifetime trade. But then ... they watch the markets lurch in wildly unpredictable ways, lose their shirts in a few live trades, and then freeze in their tracks, wondering if they will ever be able to consistently trade in a manner that can even loosely be defined as “profitable.” To be sure, becoming a full-time, professional trader, working at a proprietary trading firm, or managing the trading activity of a hedge fund may sound like the perfect career, but it’s all too easy for beginner traders to overestimate their trading abilities, underestimate the movements of the markets, and find themselves in a financial hole of epic proportions after a few bad trades. So what does it really take to make a living in the markets? Tim Bourquin, co-founder of Traders Expo and the Forex Trading Expo and founder of TraderInterviews.com, and freelance writer and editor Nick Mango set out to answer that exact question in Traders at Work, a unique collection of over 20 interviews with some of the world’s most successful professional traders, from at-home hobbyists who have opened their own firms to those working at hedge funds, on proprietary trading desks, and in exchange pits. What mistakes did Anne-Marie Baiynd make early in her career? What does Michael Toma wish he had known about trading? What trading strategies work best for Linda Raschke? How does John Carter remain cool, calm, and collected when the markets are sending mixed signals? And how did Todd Gordon make the transition from part-time to full-time trader? Bourquin and Mango ask all of these questions and more in Traders at Work and in doing so reveal insider insights on what it takes to be a successful trader from those who are living that dream. Fascinating, compelling, and filled with never-before-told stories from the front lines of the trading arena, Traders at Work is required reading for anyone who has ever asked themselves if they have what it takes to trade for a living.

Podcast Advertising Works

Author: Glenn Rubenstein
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539374466
Format: PDF
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Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.In this book, you will learn:� The basics of podcast advertising� How podcast ads compare to other forms of advertising � How to plan an effective podcast advertising campaign� Essential terms, like streams, downloads, pre-roll, mid-roll, and CPM.� Whether podcast advertising is right for your businessRecent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.Success or failure is often the result of correctly planning your campaign.In this book, you will learn the basics of structuring an effective podcast ad campaign, including:� A proven method for selecting which podcasts to advertise on� The best placements of your ads within the podcast � Advertising styles that deliver results� Ad measurement and tracking your return on investment� Why some podcast advertising campaigns failPodcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.

Success Secrets of the Online Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613083025
Format: PDF
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Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

The Happiness Project Revised Edition

Author: Gretchen Rubin
Publisher: HarperCollins
ISBN: 0062474243
Format: PDF, ePub, Mobi
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“This book made me happy in the first five pages.” —AJ Jacobs, author of The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible Award-winning author Gretchen Rubin is back with a bang, with The Happiness Project. The author of the bestselling 40 Ways to Look at Winston Churchill has produced a work that is “a cross between the Dalai Lama’s The Art of Happiness and Elizabeth Gilbert’s Eat, Pray, Love.” (Sonya Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want) In the vein of Julie and Julia, The Happiness Project describes one person’s year-long attempt to discover what leads to true contentment. Drawing at once on cutting-edge science, classical philosophy, and real-world applicability, Rubin has written an engaging, eminently relatable chronicle of transformation.