Privacy For Sale

Author: Michael Chesbro
Publisher: Paladin Press
ISBN: 9781581600339
Format: PDF
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If you think that your life is nobody's business but your own, you'd better think again. Get a practical understanding of the legal rights guaranteed to you by federal law and learn tried-and-tested techniques for keeping privacy profiteers and potential records, telephone communications, personnel files, personal buying practices and more.

Exploring Direct and Relationship Marketing

Author: Martin J. Evans
Publisher: Cengage Learning EMEA
ISBN: 9781861529015
Format: PDF, Docs
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Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues such as the strategic impact of direct marketing, the sources and use of data that operationalises relationship programmes, the use of interactive media for acquisition, retention and loyalty strategies the impact of technology and implications for organisations and customers of new relational models of interaction. The straightforward and direct writing style along with a wealth of contemporary examples and case studies brings the theory alive. The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examining the role and nature of conventional and new marketing research methods Part 3 analyses the nature of relationship marketing that the new data-informed marketing brings, to both organisation-customer interaction and organisation-organisation interaction, as well as investigating the recent phenonem of Customer Relationship Marketing (CRM) and Knowledge Management Part 4 explores media and messages for relational interaction, with particular attention paid to the Internet

Privacy Handbook

Author: Albert J. Marcella, Jr.
Publisher: John Wiley & Sons
ISBN: 0471472417
Format: PDF, Kindle
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We don't have to tell you that keeping up with privacy guidelines and having a strong privacy policy are critical in today's network economy. More and more organizations are instating the position of a Corporate Privacy Officer (CPO) to oversee all of the privacy issues within and organization. The Corporate Privacy Handbook will provide you with a comprehensive reference on privacy guidelines and instruction on policy development/implementation to guide corporations in establishing a strong privacy policy. Order your copy today!

The Glass Consumer

Author: Lace, Susanne
Publisher: Policy Press
ISBN: 1861347359
Format: PDF
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We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. This book takes the debate beyond privacy issues, arguing that we are living in a world in which - more than ever before - our personal information defines our opportunities in life.

Naked in Cyberspace

Author: Carole A. Lane
Publisher: Information Today, Inc.
ISBN: 9780910965507
Format: PDF, ePub, Docs
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Reveals the personal records available on the Internet; examines Internet privacy; and explores such sources of information as mailing lists, telephone directories, news databases, bank records, and consumer credit records.

Internet Privacy For Dummies

Author: John R. Levine
Publisher: For Dummies
ISBN: 9780764508462
Format: PDF, ePub, Mobi
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* Covers the essentials: An individual Internet user needs to know to help maintain personal privacy. Topics include securing a PC and Internet connection, knowing the risks of releasing personal information, cutting back on spam and other e-mail nuisances, and dealing with personal privacy away from the computer. * Covers the enhanced features of the latest releases of Internet filtering software and privacy tools. * Series features: The...For Dummies series has always been popular with new Internet users. Internet For Dummies remains the #1 beginning reference for Internet users. This book looks to follow the successes of its predecessors.

Books in Print

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Format: PDF, ePub, Docs
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.