Projects in Ethnographic Research

Author: Michael V. Angrosino
Publisher: Waveland Press
ISBN: 1478607777
Format: PDF
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Designed to give students a hands-on taste of what it is like to do ethnographic research, this concise manual offers a related set of three enriching yet manageable research projects with clear, workable instructions and guidelines. Through them, Professor Angrosino demonstrates for students at all levels that ethnography is an exciting and challenging form of social research. Solid, encouraging, and readable, the guide provides a basic format so that students can learn the fundamental ethnographic data collection techniques of observation, interviewing, and analyzing archives while conducting their own mini-projects in local settings. Projects in Ethnographic Research also includes many well-chosen, concrete, and illuminating examples drawn from the research of the authors own students and from the published works of other ethnographers. Projects in Ethnographic Research is most useful to those who teach introductory cultural anthropology and who want to introduce their students to some important field techniques but cannot justify assigning a longer, more comprehensive methods book. Brief and reasonably priced, the Angrosino text is sure to become an important component in introductory classrooms because it enhances some of the key concepts in cultural anthropology. It will also ignite the interest of future ethnographers.

Doing Cultural Anthropology

Author: Michael V. Angrosino
Publisher: Waveland Press
ISBN: 1478607742
Format: PDF, ePub, Mobi
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As a practical bridge between the classroom and the field, this down-to-earth, hands-on collection offers an impressive range of insightful, focused vignettes about cultural research that will jumpstart students thinking about the practice of anthropology. Reflecting the contributions of nearly two dozen practicing social scientists, each clearly written chapter of Doing Cultural Anthropology covers the fundamentals of a different data-collection technique. Following an overview of a particular ethnographic method, each author describes his or her own research project and shows how that technique is utilized. Learning-by-doing remains the thrust of the latest edition, which includes two new chapters plus significant revisions to five of the original contributions. Each chapter ends with suggestions for student projects that promote hands-on exposure to what ethnographers actually do. Readers are given just enough information to appreciate the technique and to practice it for themselves.

Ethnography Essentials

Author: Julian Murchison
Publisher: John Wiley & Sons
ISBN: 9780470552964
Format: PDF, Mobi
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A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.

Ethnographic Research in the Construction Industry

Author: Sarah Pink
Publisher: Routledge
ISBN: 0415603439
Format: PDF, ePub
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The construction industry as a workplace is commonly seen as problematic for a number of reasons, including its worrying health and safety record, the instability of its workforce, and the poorly regulated nature of the sector. It is surprising therefore, that the sector and its working practices remain so under-theorised. Now though, there is a growing interest in and awareness of the utility of an ethnographic approach to the construction industry. Ethnographic Research in the Construction Industry draws together in one volume a set of expert contributions which demonstrate how social science perspectives, rooted in ethnographic research on construction sites and with construction workers themselves, can generate fresh insights into the social, cultural and material ways that the industry and conditions of work in it are experienced and played out. Each chapter develops discussion on the basis of an ethnographic case study to examine how theoretically informed ethnographic research can help us understand industry problems, and can challenge common perceptions of the construction industry. This book will be of interest to students and scholars of anthropology, sociology, geography and organization studies, as well as those from the built environment and related applied fields.

Doing Ethnographic and Observational Research

Author: Michael Angrosino
Publisher: SAGE
ISBN: 1446249530
Format: PDF
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Including coverage of the selection of cases, observation and interviewing, recording data, and takes into account ethical issues, Doing Ethnographic and Observational Research introduces the reader to the practice of producing data through ethnographic fieldwork and observational research.

Ethnography for Marketers

Author: Hy Mariampolski
Publisher: SAGE
ISBN: 9780761969471
Format: PDF, ePub, Mobi
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Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers’ thoughts and behaviors.

Doing Visual Ethnography

Author: Sarah Pink
Publisher: SAGE
ISBN: 1446293076
Format: PDF, Docs
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Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The third edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media. The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field. Drawing upon her original research and the experiences of other ethnographers, Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by: Helpfully illustrating key concepts within real world contexts Introducing examples from both analogue and digital media Exploring material and electronic texts Setting out the shift towards applied, participatory and public visual scholarship. This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Ethnographic Thinking

Author: Jay Hasbrouck
Publisher: Routledge
ISBN: 1351362488
Format: PDF, ePub
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This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Practical Ethnography

Author: Sam Ladner
Publisher: Routledge
ISBN: 1315422239
Format: PDF, Kindle
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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.