Prototype

Author: M. D. Waters
Publisher: Penguin
ISBN: 0698157230
Format: PDF, Docs
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From a writer to whom “comparisons to Margaret Atwood’s The Handmaid’s Tale and S.J. Watson’s Before I Go To Sleep are justified” (Library Journal), in Prototype, a woman’s dual pasts lock onto a collision course Emma looks forward to the day when she can stop running from her past—both of them. But when Declan Burke decides he wants his wife back, there’s nowhere on the planet she can hide. One man could help her, but he’s the person Emma most dreads confronting: Noah Tucker. When she finally returns to face him, Emma discovers that Noah has moved on and another woman is raising their daughter. Emma will stop at nothing to reveal the truth and prove she isn’t the woman they thought she was. Even if it means she winds up dead. Or worse, reborn. From the Trade Paperback edition.

Archetype

Author: M. D. Waters
Publisher: Penguin
ISBN: 069814855X
Format: PDF, Mobi
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“A twisty, thought-provoking futuristic tale that unnerves and enthralls.” –Family Circle In a future where women are a rare commodity, Emma fights for freedom but is held captive by the love of two men—one her husband, the other her worst enemy. If only she could remember which is which . . . In the stunning first volume of a two-book series that will appeal to readers of William Gibson and Philip K. Dick, Emma wakes with her memory wiped clean. Her husband, Declan—a powerful and seductive man—narrates the story of her past, but Emma’s dreams contradict him. They show her war, a camp where girls are trained to be wives, and love for another man. Something inside warns her not to speak of these things, but the line between her dreams and reality is about to shatter forever.

Winning the Story Wars

Author: Jonah Sachs
Publisher: Harvard Business Press
ISBN: 1422143570
Format: PDF, Docs
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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

The Fountainhead

Author: Ayn Rand
Publisher: Penguin
ISBN: 1101137185
Format: PDF, ePub, Mobi
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The revolutionary literary vision that sowed the seeds of Objectivism, Ayn Rand's groundbreaking philosophy, and brought her immediate worldwide acclaim. This modern classic is the story of intransigent young architect Howard Roark, whose integrity was as unyielding as granite...of Dominique Francon, the exquisitely beautiful woman who loved Roark passionately, but married his worst enemy...and of the fanatic denunciation unleashed by an enraged society against a great creator. As fresh today as it was then, Rand’s provocative novel presents one of the most challenging ideas in all of fiction—that man’s ego is the fountainhead of human progress... “A writer of great power. She has a subtle and ingenious mind and the capacity of writing brilliantly, beautifully, bitterly...This is the only novel of ideas written by an American woman that I can recall.”—The New York Times

King Warrior Magician Lover

Author: Robert Moore
Publisher: Harper Collins
ISBN: 0062322982
Format: PDF, ePub
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The bestselling, widely heralded, jungian introduction to the psychological foundation of a mature, authentic, and revitalized masculinity.

Antitype

Author: M. D. Waters
Publisher: Penguin
ISBN: 0698181654
Format: PDF, Kindle
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Antitype is the prequel to acclaimed novels, Archetype and Prototype. Before Emma appears in their lives, two men face four months that will change their lives forever. One has dreams outside Richmond and away from his family business. The other wants to make the business his only focus. In one summer, outside forces drive them both to make brash and irrevocable decisions that will render them at once supremely powerful yet emotionally vulnerable. How can these peers with identical pasts, as well as seemingly identical futures, reach a threshold where only one escapes with his integrity intact?

Heather the Totality

Author: Matthew Weiner
Publisher: Little, Brown
ISBN: 0316435309
Format: PDF, ePub
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The explosive debut novel - about family, power and privilege - from the creator of the award-winning Mad Men. Named a Barnes & Noble Best Book of the Year Mark and Karen Breakstone have constructed the idyllic life of wealth and status they always wanted, made complete by their beautiful and extraordinary daughter Heather. But they are still not quite at the top. When the new owners of the penthouse above them begin construction, an unstable stranger penetrates the security of their comfortable lives and threatens to destroy everything they've created.

The UX Book

Author: Rex Hartson
Publisher: Elsevier
ISBN: 0123852420
Format: PDF, Mobi
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The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction Real-world stories and contributions from accomplished UX practitioners A practical guide to best practices and established principles in UX A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget

The Sea Is My Brother

Author: Jack Kerouac
Publisher: Da Capo Press
ISBN: 0306822474
Format: PDF, ePub, Mobi
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In the spring of 1943, twenty-one-year old Jack Kerouac set out to write his first novel. Working diligently day and night to complete it by hand, he titled it The Sea Is My Brother. Nearly seventy years later, its long-awaited publication provides fascinating details and insight into the early life and development of an American literary icon. A clear precursor to such landmark works as On the Road, The Dharma Bums, and Visions of Cody, it is an important formative work that hints at the hallmarks of classic Kerouac: the search for spiritual meaning in a materialistic world, spontaneous travel as the true road to freedom, late nights in bars engaged in intense conversation, the desperate urge to escape from society, and the strange, terrible beauty of loneliness.