Public Relations Activism and Social Change

Author: Kristin Demetrious
Publisher: Routledge
ISBN: 0415897068
Format: PDF, Mobi
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In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields.

Ethical Practice of Social Media in Public Relations

Author: Marcia W. DiStaso
Publisher: Routledge
ISBN: 1317917898
Format: PDF, ePub, Docs
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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Relationship Building in Public Relations

Author: Petra Theunissen
Publisher: Routledge
ISBN: 1317293495
Format: PDF, Kindle
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This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

Gender and Public Relations

Author: Christine Daymon
Publisher: Routledge
ISBN: 1136758631
Format: PDF, ePub, Mobi
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Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).

Die unsichtbaren Dritten

Author: Michael Bürker
Publisher: Springer-Verlag
ISBN: 3531187449
Format: PDF
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Bisherige Modelle zur Evaluation und Steuerung von Public Relations konzentrieren sich auf Medien- und direkte Zielgruppen-Effekte. Die Beziehungsebene („Relations“) und der Aspekt der Öffentlichkeit („Public“) werden nur selten berücksichtigt. Michael Bürker entwickelt einen Ansatz, der die Koorientierung an der Wahrnehmung des Meinungsklimas in Bezugsgruppen und Gesellschaft aufnimmt und damit zugleich dynamische als auch systemische Effekte erfasst. Damit verbunden ist ein verändertes PR-Verständnis, das von der Unterscheidung Selbst-/Fremdbild auf die Nah-/Fernbild-Differenz als strategische Steuerungsgröße wechselt.

Pedagogies Physical Culture and Visual Methods

Author: Laura Azzarito
Publisher: Routledge
ISBN: 1136291970
Format: PDF
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To understand and more creatively capture the social world, visual methods have increasingly become used by researchers in the social sciences and education. However, despite the rapid development of visual-based knowledge, and despite the obvious links between human movement and visual forms of understanding, visual research has been scarce in the fields of physical culture and physical education pedagogy. This groundbreaking book is the first to mark a "visual turn" in understanding and researching physical culture and pedagogies, offering innovative, image-based research that reveals key issues in the domains of sport, health, and physical education studies. Integrating visual research into physical culture and pedagogy studies, the book provides the reader with different ways of "seeing", looking at, and critically engaging with physical culture. Since human movement is increasingly created, established, and pedagogized beyond traditional educational sites such as schools, sport clubs, and fitness gyms, the book also explores the notion of visual pedagogy in wider physical culture, helping the reader to understand how visual-based technologies such as television, the internet, and mobile phones are central to people’s engagement with physical culture today. The book demonstrates how the visual creates dynamic pedagogical tools for revealing playful forms of embodiment, and offers the reader a range of visual methods, from researcher-produced photo analysis to participatory-centred visual approaches, that will enhance their own study of physical culture. Pedagogies, Physical Culture and Visual Methods is important reading for all advanced students and researchers with an interest in human movement, physical education, physical culture, sport studies, and research methods in education.

Encyclopedia of Women and Gender

Author: Judith Worell
Publisher: Academic Press
ISBN: 0122272455
Format: PDF, ePub
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The study of gender differences began in earnest in the 1970s and has since increased dramatically to infiltrate virtually all fields of study in the social and behavioral sciences. Along the way, it was discovered that while women very often think and behave differently than do men, industrialized societies cater to masculine perspectives. The "Psychology of Women" emerged as a field of study focusing on just those areas in which women most often butted against assumed roles. And similarly, in the 1990s, the "Psychology of Men" emerged to focus on the same issues for men. The Encyclopedia of Gender covers all three areas under one cover, discussing psychological differences in personality, cognition, and behavior, as well as biologically based differences and how those differences impact behavior. Coverage includes studies of these differences in applied settings such as education, business, the home, in politics, sports competition, etc. Key Features * Over 100 In-depth chapters by leading scholars in the psychology of women and gender * Addresses critical questions of similarities and differences in gendering across diverse groups, challenging myths about gender polarization and the "Venus/Mars" distinction * Broad coverage of topics from theory and method to development, personality, violence, sexuality, close relationships, work, health, and social policy * Sensitive attention to multicultural and cross-cultural research * Clearly written, readable, comprehensive, with helpful guides (outline, glossary, reference list) * Raises difficult questions related to power, inequality, ethics, and social justice * Challenges the reader to revise established "truths" and to seek further information * Maintains a feminist and woman-centered focus

Theorie der Public Relations

Author: Manfred Rühl
Publisher: Springer-Verlag
ISBN: 3322889637
Format: PDF, Docs
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Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu überschätzende Bedeutung. Um so erstaunlicher ist, daß es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunächst die interdisziplinär-methodische Herkunft der Terminologie. Sie überprüfen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.