Public Relations Law

Author: L. Marie Parkinson
Publisher: Routledge
ISBN: 1135859485
Format: PDF, Mobi
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This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Analyzing Media Messages

Author: Daniel Riff
Publisher: Routledge
ISBN: 1135912084
Format: PDF, Mobi
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Effective Fund Raising Management

Author: Kathleen S. Kelly
Publisher: Routledge
ISBN: 1135693994
Format: PDF, Mobi
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In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject. PROFESSIONAL PROMO PIECE COPY..............Recently, the field of fundraising seems to have taken a giant step backward. Rather than conducting principled efforts to support common political, educational, financial, or social causes, the entire process is making headlines as a venue offering opportunities for influence peddling, corruption and self-promotion. The need for a guide to ethical fund-raising management is greater than ever. Effective Fund-Raising Management addresses this need. The most successful fundraisers understand why certain practices are more effective than others. What works in one situation may not work in another similar--but slightly different--situation. That is why theoretical understanding is vital to fundraising professionals. To be an expert practitioner, one must have have enough theoretical understanding to adapt one's practice to a variety of situations. That is the purpose of Effective Fund-Raising Management--to provide the underlying theoretical and conceptual understandings that enable an effective practitioner to become an expert practitioner. Indispensable to fund-raising professionals, this invaluable resource: * reviews the entire scope of the fund-raising profession-- from its historical antecedents to the current legal, ethical, organizational, and theoretical principles underlying its practice today; * provides concise definitions and explanations of the fund-raising process and its position within the field of public relations; * links effective fund-raising practices to ethical considerations; and * examines four of the major methods of fund raising-- annual giving, major gifts, planned giving, and capital campaigns.

Shaping Written Knowledge

Author: Charles Bazerman
Publisher:
ISBN: 9780299116941
Format: PDF, ePub, Mobi
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The forms taken by scientific writing help to determine the very nature of science itself. In this closely reasoned study, Charles Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists arguing for their findings. Examining such works as the early Philosophical Transactions and Newton's optical writings as well as Physical Review, Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists. The rhetoric of science is, Bazerman demonstrates, an embedded part of scientific activity that interacts with other parts of scientific activity, including social structure and empirical experience. This book presents a comprehensive historical account of the rise and development of the genre, and views these forms in relation to empirical experience.

Contracting for ABS

Author: Shakeel Bhatti
Publisher: IUCN
ISBN: 2831709822
Format: PDF, Kindle
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The designation of geographical entities in this book, and the presentation of the material, do not imply the expression of any opinion whatsoever on the part of IUCN or the German Federal Ministry for Economic Cooperation and Development (BMZ) concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries.

Science and Engineering of Materials SI Edition

Author: Donald R. Askeland
Publisher: Cengage Learning
ISBN: 130544633X
Format: PDF, ePub, Docs
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Succeed in your materials science course with THE SCIENCE AND ENGINEERING OF MATERIALS, 7e. Filled with built-in study tools to help you master key concepts, this proven book will help you develop an understanding of the relationship between structure, processing, and properties of materials and will serve as a useful reference for future courses in manufacturing, materials, design, or materials selection. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.