Public Relations Strategies and Tactics

Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 020589724X
Format: PDF, Docs
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations Cases

Author: Jerry A. Hendrix
Publisher: Cengage Learning
ISBN: 1111344426
Format: PDF, Mobi
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Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

School Public Relations for Student Success

Author: Edward H. Moore
Publisher: Corwin Press
ISBN: 1412965675
Format: PDF
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From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.

Public Relations in Health Care

Author: Kathleen Larey Lewton, MHA, APR
Publisher: Jossey-Bass
ISBN: 9781556481437
Format: PDF, Docs
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Cengage Advantage Books This Is PR

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 9781133307617
Format: PDF, Docs
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

Effective Public Relations

Author: Scott M. Cutlip
Publisher: Prentice Hall
ISBN: 9780131230149
Format: PDF, ePub
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'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

PR Strategy and Application

Author: W. Timothy Coombs
Publisher: Wiley-Blackwell
ISBN: 9781405144087
Format: PDF, ePub, Docs
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PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

The Practice of Public Relations

Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 0134170288
Format: PDF, ePub, Mobi
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.