Qualitative Research Methods in Consumer Psychology

Author: Paul Hackett
Publisher: Psychology Press
ISBN: 1317690281
Format: PDF, Mobi
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Consumer Psychology A Study Guide to Qualitative Research Methods

Author: Paul M. W. Hackett
Publisher: Verlag Barbara Budrich
ISBN: 3847408917
Format: PDF, ePub, Mobi
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Psychology of Fear Crime and the Media

Author: Derek Chadee
Publisher: Psychology Press
ISBN: 1317700597
Format: PDF, ePub, Mobi
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The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this from a social psychological perspective. As new media outlets emerge and public dependence on them increases, the need for such awareness has never been greater. This volume lays the foundation for understanding fear of crime from a social psychological perspective in a way that has not yet been systematically presented to the academic world. This volume brings together an international team of experts and scholars to assess the role of fear and the media in everyday life. Chapters take a multidisciplinary approach to psychology, sociology and criminology and explore such topics as dual process theory, construal level theory, public fascination with gangs, and other contemporary issues.

A Psychological Inquiry into the Meaning and Concept of Forgiveness

Author: Jennifer M. Sandoval
Publisher: Routledge
ISBN: 1317206827
Format: PDF, ePub, Docs
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This book explores the psychological nature of forgiveness for both the subjective ego and what Jung called the objective psyche, or soul. Utilizing analytical, archetypal, and dialectical psychological approaches, the notion of forgiveness is traced from its archetypal and philosophical origins in Greek and Roman mythology through its birth and development in Judaic and Christian theology, to its modern functional character as self-help commodity, relationship remedy, and global necessity. Offering a deeper understanding of the concept of "true" forgiveness as a soul event, Sandoval reveals the transformative nature of forgiveness and the implications this notion has on the self and analytical psychology.

Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Format: PDF, ePub
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Analysis

Author: Douglas Ezzy
Publisher: Psychology Press
ISBN: 9780415281263
Format: PDF, Kindle
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Offering a detailed introduction to the practice of data analysis, this book is both user-friendly and theoretically grounded. Drawing on his extensive experience of qualitative research, Douglas Ezzy reviews approaches to data analysis in established research traditions including ethnography, phenomenology and symbolic interactionism, alongside the newer approaches informed by cultural studies and feminism. He explains the difference between inductive, deductive and abductive theory building, provides a guide to computer-assisted analysis and outlines techniques such as journal writing, team meetings and participant reviews. This text is one of the first to treat computer assisted data analysis as an integral part of qualitative research. Exceptionally well written, this is a valuable reference for research students and professional researchers in the social sciences and health.

Handbook of Qualitative Research Methods for International Business

Author: Rebecca Marschan-Piekkari
Publisher: Edward Elgar Publishing
ISBN:
Format: PDF, ePub, Docs
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'This is an excellent book on an important topic, namely how to conduct qualitative research in international business. It is a great collection of thoughtful chapters written by scholars that have themselves struggled with all the problems in conducting qualitative research. the book is obviously filling a gap in the literature on methodology in international business and it is a must for Ph.D students and other researchers considering conducting qualitative research. the book deserves to be widely read and carefully studied.' - Torben Pedersen, Copenhagen Business School, Denmark

Grounded theory

Author: Barney G. Glaser
Publisher:
ISBN: 9783456849065
Format: PDF, Kindle
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Der Klassiker über den qualitativen Forschungsansatz der "Grounded Theory", geschrieben von den Entwicklern dieser Methode "Obwohl unser Buch sich in erster Linie an Soziologen richtet, glauben wir, dass es jedem nutzen kann, der daran interessiert ist, soziale Phänomene zu untersuchen politischer, pädagogischer, wirtschaftlicher, industrieller oder welcher Art auch immer." In der Tat ist "Grounded Theory" quer durch die wissenschaftlichen Disziplinen zum Standardbegriff der qualitativen Sozialforschung ge - worden. Die inzwischen zum Klassiker avancierte Arbeit von Glaser und Strauss eröffnet eine lehrbare und auch lernbare Forschungsstrategie. Das Konzept bietet eine Antwort auf das Problem, die oft schmerzlich empfundene Lücke zwischen empirischer Forschung und Theorie zu schliessen.

Researching Children s Experience

Author: Sheila Greene
Publisher: SAGE Publications Limited
ISBN: 9780761971023
Format: PDF, ePub, Mobi
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How should the researcher approach the sensitive subject of the child? What are the ethical issues involved in researching children's experiences? In essays written by a collection of key international authors, Researching Children's Experience addresses these questions, and examines up-to-date methodological and conceptual approaches to researching children. This book serves as a practical, comprehensive, and interdisciplinary guide for advanced students and researchers exploring a range of studies, and the theoretical and ethical motivations behind them.