Qualitative Research Methods in Consumer Psychology

Author: Paul Hackett
Publisher: Psychology Press
ISBN: 1317690281
Format: PDF, ePub
Download Now
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Fundamentals of Research on Culture and Psychology

Author: Valery Chirkov
Publisher: Routledge
ISBN: 1317666100
Format: PDF, ePub, Docs
Download Now
This is the first book that provides detailed guidelines of how to conduct multi-disciplinary research to study people’s behaviors in different cultures. Readers are encouraged to look beyond disciplinary boundaries to address issues between individuals and their socio-cultural environments so as to design the most effective studies possible. The core philosophical and theoretical assumptions that underlie the strategies, designs, and techniques used when researching cultural issues are examined. The book reviews all the steps that go into doing cultural research from formulating the research problem to selecting the most appropriate method for data analysis. Realist and interpretivist paradigms together with the theory of cultural models and quantitative, qualitative, mixed-method, and multiple-design strategies are reviewed. Case studies, ethnographies, and interviewing techniques are emphasized throughout. Chapters open with learning objectives and end with a conclusion, a glossary, questions, exercises, and recommended readings. Numerous multidisciplinary examples, tables, and figures demonstrate and synthesize the analysis of data. Information boxes provide historical notes and how-to boxes provide tips on methodological issues. Highlights include: -Encourages researchers to breach disciplinary boundaries to address the problems of human functioning in different cultures (Chs. 1 & 2). -Introduces readers to the theory of cultural models that helps bridge the human mind and socio-cultural realities (Chs. 2 & 10). -Propagates the realist and interpretivist philosophical paradigms for doing cultural studies and demonstrates how to use these approaches when studying people in different cultures (Chs. 3 & 4). -Helps readers formulate productive research questions, articulate concepts, and understand the role theories play in cultural research (Ch. 5 - 6). -Reviews research designs including case-based and variable-based ones, person-centered ethnography, interviewing, and quantitative studies (Chs. 7 - 10). -www.routledge.com/9780415820325/ provides instructors with Power Points, additional references and studies, and questions for discussion and evaluation for each chapter and students with chapter outlines and objectives, key terms and concepts with a hotlink to the definition, and suggested readings and websites. Part 1 explores disciplinary and theoretical thinking to help readers connect different disciplines, theories, and philosophical paradigms in a logical way. Part 2 reviews planning research with an emphasis on defining the research problem. Here readers learn to articulate the purpose of the study and the research questions, work with related conceptual and theoretical foundations, and identify various research strategies including nomothetic and idiographic approaches, variable- and case-based studies, and potential sampling problems. Part 3 reviews the practical aspects of doing cultural research -- how to use various research designs including experimental, quasi-experimental, correlational studies, mixed method designs, and ethnographic and qualitative studies. Methodological problems specific to researching cultural issues such as the equivalence of concepts, the translation of instruments, and verifying measurement invariance are reviewed. Readers are also introduced to ethnography including practical elements such as language training, formal document requirements, and issues related to working in an unfamiliar community. The book concludes with the most crucial aspects of conducting ethical cultural psychological research. Intended for advanced undergraduate or graduate courses that conduct cultural or cross-cultural research including cross-(cultural) psychology, culture and psychology, or research methods/design courses in psychology, anthropology, sociology, cultural studies, social work, education, geography, international relations, business, nursing, public health, and communication, the book also appeals to researchers interested in conducting cross-cultural and cultural studies. Prerequisites include introductory courses on research methods and cross-cultural/cultural psychology.

Consumer Psychology A Study Guide to Qualitative Research Methods

Author: Paul M. W. Hackett
Publisher: Verlag Barbara Budrich
ISBN: 3847408917
Format: PDF, ePub, Docs
Download Now
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Psychology of Fear Crime and the Media

Author: Derek Chadee
Publisher: Psychology Press
ISBN: 1317700597
Format: PDF
Download Now
The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this from a social psychological perspective. As new media outlets emerge and public dependence on them increases, the need for such awareness has never been greater. This volume lays the foundation for understanding fear of crime from a social psychological perspective in a way that has not yet been systematically presented to the academic world. This volume brings together an international team of experts and scholars to assess the role of fear and the media in everyday life. Chapters take a multidisciplinary approach to psychology, sociology and criminology and explore such topics as dual process theory, construal level theory, public fascination with gangs, and other contemporary issues.

Heroism and Wellbeing in the 21st Century

Author: Olivia Efthimiou
Publisher: Routledge
ISBN: 1315409003
Format: PDF, Mobi
Download Now
Offering a holistic take on an emerging field, this edited collection examines how heroism manifests, is appropriated, and is constructed in a broad range of settings and from a variety of disciplines and perspectives. Psychologists, educators, lawyers, researchers and cultural analysts consider how heroism intersects with wellbeing, and how we still use—and even abuse—heroism as a vehicle to thrive and prosper in the everyday and in the face of the most unbearable situations. Highlighting some of the most pressing issues in today’s world—including genocide, racism, deceitful business practices, bystanderism, mental health, unethical governance and the global refugee crisis—this book applies a critical psychological perspective in synthesizing the social construction of heroism and wellbeing, contributing to the development of global wellbeing indicators and measures.

Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Format: PDF, Kindle
Download Now
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Organizational Ethnography

Author: Sierk Ybema
Publisher: SAGE
ISBN: 1473903386
Format: PDF, ePub
Download Now
Electronic Inspection Copy available for instructors here Just as newspapers do not, typically, engage with the ordinary experiences of people's daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the 'everyday-ness' of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading scholars in organizational studies that serve to unpack an ethnographic perspective on organizations and organizational research. The authors explore the particular problems faced by organizational ethnographers, including: - questions of gaining access to research sites within organizations; - the many styles of writing organizational ethnography; - the role of friendship relations in the field; - problems of distance and closeness; - the doing of at-home ethnography; - ethical issues; - standards for evaluating ethnographic work. This book is a vital resource for organizational scholars and students doing or writing ethnography in the fields of business and management, public administration, education, health care, social work, or any related field in which organizations play a role.

Ethnographies in Sport and Exercise Research

Author: Gyozo Molnar
Publisher: Routledge
ISBN: 1317744551
Format: PDF, ePub, Mobi
Download Now
Ethnography has become an important method for researching and interpreting the social world, not least in the field of sport and exercise studies. Ethnographies in Sport and Exercise Research is the first book to provide a contemporary overview of the current state of ethnographic research and its application within sport and exercise, introducing and explaining a range of well-established and emerging ethnographic approaches. Featuring a heavyweight line-up of sport and exercise researchers, the book is divided into three parts. The first considers the methodological and theoretical aspects of ethnographic research, including: a history of ethnography in sport and exercise research the definition of the ethnographic field methods of gathering ethnographic data methods of representing ethnographic research. In the second part of the book, a series of chapter-length case studies, spanning sports from boxing to fell running and themes from gender to fandom, demonstrate the challenges and rewards of ethnographic research in the context of sport and exercise, helping students and researchers to develop a solid understanding of qualitative research at both a theoretical and a practical level. The final part of the book considers future directions for ethnographic research, including an evaluation of its place in the expanding field of study in sport management. A comprehensive assessment of the statement of ethnographic research in sport, Ethnographies in Sport and Exercise Research is invaluable reading for any research methods course taken as part of a degree programme in sport and exercise, and a useful reference for all active researchers.

SAGE Qualitative Research Methods

Author: Paul Atkinson
Publisher: SAGE
ISBN: 1446275701
Format: PDF, Docs
Download Now
SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the 'empirical' journals such as Social Studies of Science. Delving into SAGE's deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE's distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).

Doing Visual Ethnography

Author: Sarah Pink
Publisher: SAGE
ISBN: 1446293076
Format: PDF, Docs
Download Now
Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The third edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media. The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field. Drawing upon her original research and the experiences of other ethnographers, Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by: Helpfully illustrating key concepts within real world contexts Introducing examples from both analogue and digital media Exploring material and electronic texts Setting out the shift towards applied, participatory and public visual scholarship. This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.