Recommended

Author: Andy Lopata
Publisher: Pearson UK
ISBN: 0273758462
Format: PDF, ePub
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Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales

The Financial Times Guide to Business Networking

Author: Heather Townsend
Publisher: Pearson UK
ISBN: 1292005203
Format: PDF, ePub, Mobi
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‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room

Stop Asking for Referrals A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself

Author: Stephen Wershing
Publisher: McGraw Hill Professional
ISBN: 0071808205
Format: PDF, ePub, Docs
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The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet

Get More Referrals Now The Four Cornerstones That Turn Business Relationships Into Gold

Author: Bill Cates
Publisher: McGraw Hill Professional
ISBN: 9780071458412
Format: PDF, ePub
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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story

No More Cold Calling TM

Author: Joanne S. Black
Publisher: Business Plus
ISBN: 0446562173
Format: PDF, ePub, Mobi
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Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.

The Referral Engine

Author: John Jantsch
Publisher: Penguin
ISBN: 9781101429518
Format: PDF
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Avoiding the Networking Disconnect

Author: Ivan Misner,
Publisher: CreateSpace
ISBN: 9781507890325
Format: PDF, Mobi
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This book is for business people wanting to increase their business through referrals. Authors Dr. Ivan Misner and Brennan Scanlon are experts in the area of business networking. Their careers have focused on teaching entrepreneurs, business owners, and sales people how to build and leverage professional referral networks. Their combined fifty years of experience and ideas have been funneled directly into this book. In Avoiding the Networking Disconnect, they share their networking insights, providing you with stories, statistics, and strategies for creating more sales through a tried-and-true approach that champions connections rather than competition. At the heart of this approach are the "three Rs." Similar to the three Rs of education (reading, writing, and arithmetic), the three Rs of business networking-relationships, referrals, and results-must be consistently cultivated to avoid the networking disconnect. The book provides you with the five steps for building and maintaining strong business networks-steps that go far beyond just showing up at events and passing out your business cards! It will take some effort, and the process won't always flow smoothly, but with the aid of Avoiding the Networking Disconnect, you'll soon be reaping the generous benefits of a business approach based on sharing and trust.

And Death Came Third

Author: Andy Lopata
Publisher: Panoma Press
ISBN: 1907722432
Format: PDF, ePub
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...and death came third! The definitive guide to networking and speaking in public. Do you dread going to networking events? Do you hide at the back of the room when you have the opportunity to present your business? In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public. Facing these two fears head on, '...and death came third!' rocketed straight to Number Two on the Amazon UK bestseller lists on publication of its First Edition in 2006. Since then thousands of people have turned to its pages to help them network and present with much more confidence. In this updated second edition you can discover how to: Walk into a networking event and approach people with CONFIDENCE, STRUCTURE a talk so that you can get your key message across POWERFULLY, ENGAGE people in conversation and get them interested in YOU, FOCUS on the results you want from networking and achieve them EASILY, STAND and speak with CONVICTION and AUTHORITY and much, much more...Brought to you by Andy Lopata, Business Networking Strategist and Peter Roper, The Natural Presenter.

Leads to Referrals

Author: Timothy Houston
Publisher: CreateSpace
ISBN: 9781467910521
Format: PDF, Kindle
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Most business people know that qualified referrals are the ultimate way to generate new business. So why do so many people have a difficult time getting them on a regular basis from their clients and contacts? Bestselling author and entrepreneur, Tim Houston knows that referrals happen by design, not by accident. In Leads to Referrals , he reveals a proven, practical and powerful referral generation system that continuously captivates, stimulates, motivates and rewards the people in your networks to produce an ongoing stream of qualified referrals for your business. No matter the size or type of your business, Leads to Referrals is filled with creative, easy to understand, ready to implement referral strategies that are designed to make your business more productive, profitable and prosperous.