Rising Star Ambush Marketing Wege zur erfolgreichen Kommunikationsstrategie

Author: Sören Johannsen
Publisher: diplom.de
ISBN: 395820659X
Format: PDF, Docs
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Sponsoring ist allgegenwärtig – das Pendant Ambush Marketing hingegen fristet ein Schattendasein, obwohl seine Bedeutung in der Unternehmenspraxis in den letzten Jahren zugenommen hat. Das vorliegende Buch geht der Frage nach, wie Ambush Marketing auf die Rezipienten wirkt und welche Faktoren basierend auf der Wirkungsweise den Erfolg dieser Kommunikationsstrategie begründen. Dabei werden insbesondere die Fragen nach dem Wie, Wo, Wann und von Wem beantwortet. Zudem beschreibt die Studie, wie die Wirkung der Werbebotschaft mit den verschiedenen Erscheinungsformen des Ambush Marketing zusammenhängt, wobei zwischen Produkten aus dem Low-Involvement- und dem High-Involvement-Bereich unterschieden wird. Diese Fragen werden mit Hilfe theoretischer Grundgerüste sowie anhand daraus abgeleiteter Praxisimplikationen beantwortet und verdeutlicht.

A Rising Star

Author: Carole Budgen
Publisher: Imagineire Limited
ISBN: 9781904725039
Format: PDF, ePub, Mobi
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All his life, young Zack Cassidy has dreamed of playing professional football. Join him as he makes his debut for the Highgate Comets and, together with his team-mates Luke, Wes and Alan, they steer the Comets to victory over the Rockets.

Rising Star

Author: Cindy Jefferies
Publisher:
ISBN: 9780746061183
Format: PDF, ePub, Mobi
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It's Chloe's first term at Rockley Park and she can't wait to start singing, especially when she hears about the Rising Star concert at the end of term. But when Chloe discovers her singing technique is all wrong she's so embarrassed she doesn't tell any of her friends. Will she sing in the end-of-term show now?

Rising Star

Author: Susannah Nix
Publisher: Haver Street Press
ISBN: 0999094874
Format: PDF, ePub, Docs
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Alice Carlisle has problems. Her sociology Ph.D. dissertation is going nowhere, she’s about to lose the TV extra job that’s been paying her bills, and her roommate is kicking her out. She needs to find a new place to live ASAP, so she can focus on finally finishing her doctorate. Enter Griffin, one of Hollywood’s rising stars, who offers to let her move into his guest room if she’ll dog sit for him. Four months rent free in a nice house with an adorable dog is an offer Alice can’t turn down—even if she has major qualms about her movie star roommate. Griffin Beach has it all. He’s gorgeous, newly jacked, and poised to make the leap from TV show regular to box office superstar. Until his dog sitter bails, leaving him desperate to find someone he trusts to look after his precious fur baby. Someone like Alice, the extra who’s never seemed to like him but loves his dog. Griffin has his doubts about the arrangement, but living with Alice opens his eyes to how empty his workaholic lifestyle has become. The more time they spend together, the more he realizes she might be exactly what he needs in his life. Can Alice let her guard down and learn to trust again? Can Griffin stop trying to please everyone else long enough to show her how he feels? Will they get their Hollywood happy ending? Or will their love story bomb at the box office?

Rising Star

Author: Cari Gelber
Publisher: iUniverse
ISBN: 0595390730
Format: PDF, Mobi
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Most teens love music and celebrities, but sixteen year-old Manhattanite Nikki Bellinger is not satisfied with just dreaming about them. She wants more than just her humdrum high school classes and modest school newspaper column and she wants it now. With determination, cleverness, and a bit of luck, Nikki evolves from a typical student into a serious entrepreneur and music business industry phenomenon as she represents the pop rock band Long Story Short from its anonymous starting days to its stardom.But, Nikki has some choices to make. Will she put a personal relationship with a sexy band member ahead of her professional dreams? Should high school class work take second priority to her career goals? Will she let some of the recording industries' top moguls take advantage of her youth, inexperience, and femaleness?From Long Story Short's escapades on the road to Nikki's struggle being a young female in the music business, Rising Star takes a realistic look at almost every teenager's fantasy of touring with a rock band.

The Case of the Rising Star

Author: Carolyn Keene
Publisher: Simon and Schuster
ISBN: 1481401904
Format: PDF, Mobi
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Nancy, Bess, and George are in Chicago for the Mystery Lovers convention—and two of the two stars scheduled to appear have been kidnapped! Some think it’s just a ratings ploy, but Nancy uncovers the truth. Can she save the missing stars before someone in the TV ratings war makes a killing?

Rising Star

Author: Bates Gill
Publisher: Brookings Institution Press
ISBN: 9780815704546
Format: PDF, Mobi
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China's diplomatic strategy has changed dramatically since the mid-1990s, creating both challenges and opportunities for other world powers. Through a combination of pragmatic security policies, growing economic clout, and increasingly deft diplomacy, China has established productive and increasingly solid relationships throughout Asia and around the globe. Yet U.S. policymakers are still trying to comprehend these critical changes. Rising Star provides a coherent framework for understanding China's new security diplomacy and guiding America's China policy. Bates Gill has completely updated his original analysis, focusing on Chinese policy in three areas: regional security mechanisms, nonproliferation and arms control, and questions of sovereignty and intervention. Looking to the future, he offers specific recommendations for a balanced and realistic approach that emphasizes what China and the United States have in common, rather than what divides them. The main arguments and recommendations of the original book continue to hold true and, in many respects, are more compelling now than ever before given China's continued ascendancy.

Rising Star

Author: Rhonda K. Garelick
Publisher: Princeton University Press
ISBN: 9780691048697
Format: PDF, ePub, Mobi
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Celebrity personalities, who reign over much of our cultural landscape, owe their fame not to deeds but the ability to project a distinct personal image, an icon of the self. Author Rhonda Garelick locates a prototype of the star personality in the dandies and aesthete literary figures of the 19th century, such as Beau Brummel and Oscar Wilde, comparing them with Prince, Madonna, Jackie O. and other dandy-like figures of today. 19 photos.

Rising Star

Author: David Garrow
Publisher: HarperCollins
ISBN: 0062641859
Format: PDF, Kindle
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NEW YORK TIMES BESTSELLER Rising Star is the definitive account of Barack Obama's formative years that made him the man who became the forty-fourth president of the United States—from the Pulitzer Prize-winning author of Bearing the Cross Barack Obama's speech at the 2004 Democratic National Convention instantly catapulted him into the national spotlight and led to his election four years later as America's first African-American president. In this penetrating biography, David J. Garrow delivers an epic work about the life of Barack Obama, creating a rich tapestry of a life little understood, until now. Rising Star: The Making of Barack Obama captivatingly describes Barack Obama's tumultuous upbringing as a young black man attending an almost-all-white, elite private school in Honolulu while being raised almost exclusively by his white grandparents. After recounting Obama's college years in California and New York, Garrow charts Obama's time as a Chicago community organizer, working in some of the city's roughest neighborhoods; his years at the top of his Harvard Law School class; and his return to Chicago, where Obama honed his skills as a hard-knuckled politician, first in the state legislature and then as a candidate for the United States Senate. Detailing a scintillating, behind-the-scenes account of Obama's 2004 speech, a moment that labeled him the Democratic Party's "rising star," Garrow also chronicles Obama's four years in the Senate, weighing his stands on various issues against positions he had taken years earlier, and recounts his thrilling run for the White House in 2008. In Rising Star, David J. Garrow has created a vivid portrait that reveals not only the people and forces that shaped the future president but also the ways in which he used those influences to serve his larger aspirations. This is a gripping read about a young man born into uncommon family circumstances, whose faith in his own talents came face-to-face with fantastic ambitions and a desire to do good in the world. Most important, Rising Star is an extraordinary work of biography—tremendous in its research and storytelling, and brilliant in its analysis of the all-too-human struggles of one of the most fascinating politicians of our time.

The Rising Star Ball

Author: Jeanie Parker Rickman
Publisher: Dog Ear Publishing
ISBN: 9781598582017
Format: PDF, ePub, Mobi
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In the town of Rising Star the frogs, birds, racoons and other residents are going to have a Saturday night ball. Miss Lucy is so delighted that she has been invited to the ball by the Very One she hoped would ask her. Miss Lucy soon realizes she has a delimma---No Ball Gown! With the help of her pals they work to solve the problem Mrs Rabbit and the others feel that it is important to pitch in and help a friend just as God has said we are to do, " Imitate God, Walk in love" Ephesians 5: 1-2 They are all gathered at Mrs. Beavers home when they hear a very frightening BOOM! The ladies are all thrown topsie-tervie. Miss Daisy Duck's feathers fly everywhere. They quickly call the boys at the feed store to ask if they know what the boom could have been. The kind, caring Mr Crow is willing to fly into the sky, since Mr Frog is sure the boom came from the sky. Mr. Crow solves the mystery----with the assistance of Mrs Red Bird. The ladies were able to get back to the business of ---the ball gown. Everyone was dressed very nicely for the Rising Star Ball one very happy Saturday night. They danced the night away! Biography of Jeanie Parker Rickman I was a physical education teacher, then decided to go back to college and fulfull my childhood desire of becoming a nurse. I worked as a registered nurse in the Fort Worth, Texas area for twenty two years. I now spend most of my time enjoying my dogs and my brother' s and sister's dogs. My wish is that I could provide a safe haven for all animals that need our help.