Screen to Screen Selling How to Increase Sales Productivity and Customer Experience with the Latest Technology

Author: Doug Devitre
Publisher: McGraw Hill Professional
ISBN: 0071848185
Format: PDF, ePub
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Screen to Screen Selling is one of the most powerful tools you will ever use. It’s on your desktop, your laptop, your tablet, and your smartphone. It puts face-to-face accessibility at your fingertips, delivers high impact at a low cost, and opens up a whole new world of sales possibilities. From remote business meetings to long-distance presentations to live customer feeds, screen-to-screen is where it’s at. And since it works on multiple platforms, it’s wherever you want to go. That’s the power of Screen to Screen Selling, a game-changing step-by-step guide that shows you how to: INCREASE SALES by reaching out to customers anywhere in the world BOOST PRODUCTIVITY by making every meeting count, getting every worker on board, and keeping every customer engaged IMPROVE PERFORMANCE by using visual aids in your screen-to-screen meetings, presentations, and conversations ENHANCE CUSTOMER EXPERIENCE by delivering the kind of personal, one-on-one service they won’t find anywhere else Filled with money-saving tips, time-saving strategies, and practical tech-smart solutions to all your business needs, screen to screen selling is the perfect go-to guide for making person-to-person connections that really count—and really pay off. If the success of your business depends upon your ability to communicate, influence, persuade, or present ideas that solve problems, you need to harness the power of screen to screen technology to help you get the job done—faster, more efficiently, and more affordably. This essential user’s guide provides all the information you need to access and implement the best digital and online tools available for conducting remote meetings, sales presentations, training sessions, and much more. Screen to Screen Selling will show you how to: Boost sales, performance, and customer experience—without being physically present Choose the right technology for the right job and the right budget Prepare the best visuals for every transaction, every client, every time you connect Find the highest-rated apps, software, and online services—at the lowest price possible Visually demonstrate value that only you can provide—in a way that makes you stand out from the competition Conduct meetings, train employees, coach teams, and give presentations that captivate audiences—and seal the deal every time Jam-packed with field-tested strategies, user-friendly tips, and market-ready solutions, this comprehensive guide will help you reduce your costs, manage your time, expand your customer base, and run your meetings more efficiently—even if you can’t be there in person. You’ll find revealing case studies of successful screen-to-screen sellers, as well as valuable presentation tools, security tips, and other online resources. As a bonus, the book includes a selection of links to screen-to-screen tutorials, webinars, checklists, and presentation slides—so you can access the information across multiple devices in multiple ways. These simple but powerful techniques can be applied to virtually any industry. Even if your primary responsibility isn’t sales, you can use this innovative technology to make better decisions, stronger connections, and more new contacts than ever before. It’s the picture-perfect way to sell your vision. Coast to coast. Person to person. Screen to screen. Doug Devitre is the founder of Doug Devitre International, Inc. He was inducted into the National Association of Realtors Business Specialties Hall of Fame, awarded Entrepreneur of the Year from University of Missouri-Columbia, and bestowed the top honor of Certified Speaking Professional Designation by the National Speakers Association.

The Challenger Sale

Author: Matthew Dixon
Publisher: Redline Wirtschaft
ISBN: 3864147239
Format: PDF
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Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.

Taking Technology to the Market

Author: Ian Linton
Publisher: Routledge
ISBN: 1317046994
Format: PDF, Mobi
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With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Implementing SAP CRM

Author: Vivek Kale
Publisher: CRC Press
ISBN: 1482231433
Format: PDF, ePub, Mobi
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In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

A Guide To Implmntng Siebelcrm

Author: Vivek Kale
Publisher: Tata McGraw-Hill Education
ISBN: 0070144583
Format: PDF, Docs
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Salient Features:· Explanation of the concept and frameworks of CRM systems· Comprehensive discussion on the main components of Siebel application modules, operating environment and tools· Coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to post-implementation support issues· Coverage of the issues like Balance Scorecard (BSC) of Siebel implementation, aspects of an intelligent customer-centric enterprise, privacy and security, and future prospects

Selling Through Someone Else

Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 1118526309
Format: PDF, ePub
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Experience the growth multiplier effect through transforming thedistribution and sales network Selling Through Someone Else tackles new opportunities todrive company growth by taking a fresh look at the customer smartdistribution and sales process. The authors, from Accenture, one ofthe world's largest consulting companies, explain how companies canbe smarter about what their customers truly want and maximize thereturn on investment from all available resources for growthopportunities by exploring creative distribution options, includingleveraging partners, online outlets, iPads/tablets, yourtraditional sales force, and more. Selling Through Someone Else demonstrates thattraditional approaches are no longer effective and how, bycapitalizing on converging forces, companies can transform their"sales" approaches to grow revenue, and enhance customer and brandloyalty. Explores how globalization, new competitors, and low-costthreats are reshaping the way sales is happening today, and how toprepare your company to be successful in this new dynamic anditerative selling model Shows how analytics, the shift to digital selling and mobilesales tools, and new approaches to sales operations can reshape theentire sales function Demonstrates how new ecosystems of partners are created,managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT,Sales, and Marketing to dramatically grow distribution and adapt tothe different "playing field" of today. Selling through SomeoneElse applies the trends and lessons learned from Fortune 500and Global 500 companies to mid-sized enterprises and small-mediumbusinesses owners.

ROI selling

Author: Michael J. Nick
Publisher: Kaplan Publishing
ISBN:
Format: PDF, ePub, Mobi
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ROI selling works within a company's existing sales methods to increase the effectiveness and production of their sales force. Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations-thus creating long-term satisfaction and loyalty. While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services. Sales professionals will be able to demonstrate to the customer how their products and services will produce a more successful and tangibleoutcome than the competition. Techniques from ROI Selling are currently being used to effectively increase the productivity of sales forces in a variety of industries, and they have been licensed by the authors of Solution Selling as part of their training programs that reach thousands of sales professionals each year. Through the use of actual case studies, ROI Selling provides stories, success criteria, and actual statistics on value estimation to aid readers in building compelling ROI models for their own products and services.

Ignite Your Selling Potential

Author: Susan A. Lund
Publisher: Advantage Media Group
ISBN: 159932525X
Format: PDF, Mobi
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You’re in the drivers seat, take the wheel and ignite your selling potential! Experience results within 90 days. In Ignite Your Selling Potential, Author Susan A. Lund reveals a practical roadmap with 7 Accelerators™ to inspire, equip and empower you, your team and your organization to drive profitable revenue and results fast. You will gain access to proven strategies and principles that work to bring about the growth you desire and catapult your organization to greater success. You will learn how to: § Avoid hazards and navigate around challenges to your desired destination § Realize and maximize your selling potential and your teams’ selling potential § Get everyone on the same page to create a consistent, repeatable client experience § Transform activity into productivity® to gain a competitive advantage § Gain visibility and accountability and fuel stronger relationships Regardless of your challenges and where you are, you will gain access to proven strategies and steps to navigate around your challenges to your desired destination. When you apply what you learn and practice the fundamentals, as an individual, team or organization, you will realize sustainable results. This book is for anyone who aspires to grow, succeed or partner with sales to generate predictable, sustainable revenue and results. Ignite Your Selling Potential has a companion website, www.igniteyoursellingpotential.com, to include an assessment, access to courses and online learning with powerful productivity tools to accelerate your success. See inside for details. “Ignite Your Selling Potential provides individuals, teams and organizations with a differentiated approach to apply proven strategies and principles in a practical manner to drive profitable revenue and business results. While at the same time, bringing out the best in people!” ―LIONEL NOWELL III, Board of Directors; Darden, Reynolds American, Bank of of America, American Electric Power, Previous SVP and Treasurer, PepsiCo

I m a Salesman Not a Ph D

Author: Brad Huisken
Publisher: Ias Training
ISBN: 9780965106948
Format: PDF, Docs
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I'M A SALESMAN! NOT A Ph.D.: REALISTIC STRATEGIES TO INCREASE YOUR SALES is packed full of realistic strategies & techniques to increase sales productivity. Author Brad Huisken has over twenty years experience in all facets of the sales profession. I'M A SALESMAN! NOT A Ph.D. focuses on sales techniques, communication skills, & customer service standards that will build a selling relationship with clients for both now & well into the future. W. Luke Bemis (Sales Manager - Xerox Corp.) says "I'M A SALESMAN! NOT A Ph.D. is one book that all sales professionals should read, re-read & keep for reference. Mr. Huisken's PMSA Relationship selling program is a complete & detailed program that is easy-to-apply in real selling situations, & will undoubtedly increase customer service satisfaction & your income!" Claudia Dillman (Director of Advertising Sales - Jones Intercable, Inc.) writes "Brad has written a wonderful, warm, human 'how-to' for any salesperson - rookie or veteran - tangibles or intangibles. The add-on, telephone tips, needs assessment questions, reference book & after-the-sale topics are all 'use it right now' for any would-be professional. I'll recommend reading this one." Brad Huisken's book is also being supported by a seminar tour of North America throughout 1996 & 1997. I'M A SALESMAN! NOT A Ph.D. Author, Brad Huisken - $19.95 U.S. IAS Training, 2020 Youngfield St. #141, Lakewood, CO 80215. Telephone: 303-936-9353 or 800-248-7703, FAX: 303-936-9581.