Prospect Research

Author: Cecilia Hogan
Publisher: Macmillan
ISBN: 9780763751036
Format: PDF, ePub, Docs
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Ideal for allied health and pre-nursing students, Alcamos Fundamentals of Microbiology, Body Systems Edition, retains the engaging, student-friendly style and active learning approach for which award-winning author and educator Jeffrey Pommerville is known. It presents diseases, complete with new content on recent discoveries, in a manner that is directly applicable to students and organized by body system. A captivating art program, learning design format, and numerous case studies draw students into the text and make them eager to learn more about the fascinating world of microbiology.

How to Write Fundraising Materials that Raise More Money

Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102313
Format: PDF, ePub
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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don't need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

The Power of Legacy and Planned Gifts

Author: Kevin Johnson
Publisher: John Wiley & Sons
ISBN: 0470608722
Format: PDF
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The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real-world examples and cases, as well as worksheets to guide the reader, the book details a simple, multi-stage process for nonprofits to build a pipeline of future bequest income and offers donors perspective on making their gifts in a way that will best accomplish their goals. Praise for The Power of Legacy and Planned Gifts "Kevin Johnson has done a great job making clear the process and the implications of a bequest to a charity. A nonprofit's workers and its donors will be well served in reading this book." —Bill Gates, Sr., author, Showing Up for Life "Regardless of the size, vintage, or mission of your organization, you can use this book. If this is the part of fundraising you have been avoiding, Kevin's sensible advice can get your team started and get results sooner than you think." —Joan Flanagan, fundraiser, Center for New Community, and author, Successful Fundraising "Bequests are the key for small and medium-sized charities to survive and thrive. Kevin clearly shows how board and staff can easily develop the comfort and confidence to build effective relations with donors, and help them tell their stories and express their deepest values through bequests. Oh, that we all had this book years ago!" —Roger Ellison, vice president for planned giving, West Texas Rehabilitation Center Foundation "Kevin's insights into donor motivation and the richness of our story have resulted in a substantial increase in planned gifts to our organization." —Karlene McCabe, executive director, Greenbelt Land Trust Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Major Gifts

Author: Richard E. Matheny
Publisher: Sterling Publishing Company
ISBN: 9780899643434
Format: PDF, Mobi
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This book explores various strategies for major gift solicitation by colleges, universities, and other nonprofit organizations. Emphasis is on the face-to-face interactive communication process. Section 1 presents 16 chapters that discuss various solicitation strategies, including examining organizational readiness for major gift solicitation; the fund raiser's readiness for face-to-face solicitation of major gifts; the theoretical basis of interpersonal communication in gift solicitation; 10 steps to achieving success in major gift solicitation; donor motivational factors; getting an appointment with the prospect; techniques for opening and closing a major gift meeting; the structure of the gift solicitation meeting; dealing with the prospect's objections; major gift communication and stewardship through group cultivation events; the problem of institutional tension as addressed by 20 college/university presidents; the role of power and status in major gift solicitation; and a final review of major decision points in the strategic approach to major solicitation. Section 2 contains 11 case studies, which offer questions designed to facilitate application of the information. Section 3 offers some possible solutions to the questions posed by the case study situations. (DB)

The Influential Fundraiser

Author: Bernard Ross
Publisher: John Wiley & Sons
ISBN: 9780470472187
Format: PDF, Mobi
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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

Raising More with Less

Author: Amy Eisenstein
Publisher: Charitychannel LLC
ISBN: 9781938077012
Format: PDF, ePub, Mobi
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Eisenstein takes readers step by step through creating or improving a development program, whether an organization has no paid fundraising staff members or is fortunate enough to have one full-time staffer or more. She has been a Certified Fundraising Executive (CFRE) since 2004, and became a certified Master Trainer in 2009.

Capital Campaigns from the Ground Up

Author: Stanley Weinstein
Publisher: Wiley
ISBN: 9780471220794
Format: PDF, Kindle
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The nonprofit leader’s complete source on setting, pursuing, and meeting building campaign goals Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project. This book lays out a detailed road map for successfully managing all aspects of project realization. Moving easily from preparation to design to fundraising, Capital Campaigns from the Ground Up presents a comprehensive approach to coordinating these efforts. This practical, clearly written handbook will help you: Think strategically in the early preparation stage Balance building and fundraising concerns Build a committed team of volunteers, a cohesive board, and a solid donor base Make a strong case for support, utilize media resources, and communicate a clear mission Determine what has worked in past successful campaigns Order your copy today!

Best Practices in Grant Seeking Beyond the Proposal

Author: Saadia Faruqi
Publisher: Jones & Bartlett Publishers
ISBN: 1449636241
Format: PDF, ePub, Docs
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As the competition for private foundation dollars becomes increasingly more intense, nonprofit organizations are struggling to find competent grant writers who can show results. But even a perfectly written proposal, or a highly qualified grant writer, cannot guarantee funding. Best Practices in Grant Seeking: Beyond the Proposal explores how to involve an organization s leadership in the grant seeking process, and how to work together with staff from public relations, program, s and even other fundraising areas, to make the grant proposal process more fruitful. The best practices in this book can help nonprofit officials determine agency-wide activities both short and long term that support and enhance the efforts of the grant writer and that will ultimately improve the amount and number of grants receive from foundations by building long-lasting relationships with funders, accessing the power of their communities, and establishing internal communication and cooperation."