Brand Management with Social Media In Service Industry

Author: Shahriyar Humbatov
Publisher: Anchor Academic Publishing
ISBN: 3954894831
Format: PDF, Kindle
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It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platfor

Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR

Author: Iliyana Stareva
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896788
Format: PDF, Kindle
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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Why Should Companies Invest in Social Media Marketing

Author: Viktoria Schoja
ISBN: 3960675232
Format: PDF, Docs
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Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media. Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy. This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.


Author: Gifford Pinchot
Publisher: HarperCollins
Format: PDF, ePub, Mobi
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Explains how innovative employees can obtain the resources--within the framework of their corporate jobs--to develop promising ideas to benefit both the company and the employee and details how to make the concept work, with examples of the experiences of major corporations

No Go Zones

Author: Raheem Kassam
Publisher: Simon and Schuster
ISBN: 1621576949
Format: PDF, Mobi
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"[A] summer must read." — SEAN HANNITY, Fox News "[No Go Zones] should be required reading for conservatives, Republicans, liberals, teachers, students, reporters, editors, and activists all alike." —NIGEL FARAGE, Member of the European Parliament No Go Zones. That's what they're called. And while the politically correct try to deny their existence, the shocking reality of these "No Go Zones"—where Sharia law can prevail and local police stay away—can be attested to by its many victims. Now Raheem Kassam, a courageous reporter and editor at Breitbart, takes us where few journalists have dared to tread—inside the No Go Zones, revealing areas that Western governments, including the United States, don't want to admit exist within their own borders. With compelling reporting, Kassam takes you into Islamic areas you might not even know existed—communities, neighborhoods, and whole city districts from San Bernardino, California, (a No Go Zone of the mind) to Hamtramck, Michigan (essentially an Islamic colony in the Midwest); from Malmö, Sweden, to the heart of London, England—where infidels are unwelcome, Islamic law is king, and extremism grows. In No Go Zones, Kassam reveals: How in No Go Zones a blind eye is being turned to polygamy, female genital mutilation, sexual assault, segregation, and even honor killings Why Muslim ghettos in the West aren't the equivalent of Little Italy or Chinatown, but a serious cultural and political threat How the welfare state actually funds and supports a Muslim subculture of resentment How to identify extremist mosques A matter of numbers: how mass migration could transform Europe into a Muslim-dominated continent within our own lifetimes The alarming speed at which No Go Zones are coming to America Compelling in its reporting, shocking in its detail, Raheem Kassam's No Go Zones is one of the most frightening true stories you will read this year.

Social Media Marketing und Recht L sungen f r die h ufigsten Rechtsfragen Abmahnungen vermeiden Checklisten und aktuelle Beispiele

Author: Thomas Schwenke
Publisher: O'Reilly Germany
ISBN: 3868991425
Format: PDF, Mobi
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Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.

Social Media ROI

Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 9780132678025
Format: PDF, Kindle
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Social Media Recruitment

Author: Andy Headworth
Publisher: Kogan Page Publishers
ISBN: 0749473711
Format: PDF, ePub, Docs
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In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.