The Social Media Bible

Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 1118283457
Format: PDF
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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Social Media Marketing und Recht L sungen f r die h ufigsten Rechtsfragen Abmahnungen vermeiden Checklisten und aktuelle Beispiele

Author: Thomas Schwenke
Publisher: O'Reilly Germany
ISBN: 3868991425
Format: PDF, ePub, Mobi
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Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.

Brand Management with Social Media In Service Industry

Author: Shahriyar Humbatov
Publisher: Anchor Academic Publishing
ISBN: 3954894831
Format: PDF, ePub
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It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platfor

Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR

Author: Iliyana Stareva
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896788
Format: PDF, Mobi
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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Why Should Companies Invest in Social Media Marketing Parameters and Means for Performance Measurement

Author: Viktoria Schoja
Publisher: Anchor Academic Publishing
ISBN: 3960670230
Format: PDF, Docs
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Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media. Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy. This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.

Social Media Wissen im Querformat

Author: Multiple Authors
Publisher: O'Reilly Germany
ISBN: 395561381X
Format: PDF, Mobi
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Soziale Medien sind heutzutage aus dem Alltag nicht mehr wegzudenken. Und es führt selten ein Weg daran vorbei, will man die aktuellsten Neuigkeiten mitteilen, einfach in Kontakt bleiben oder professionelles Marketing betreiben. Ob man sich privat oder beruflich auf Facebook, Twitter, Google+ und Co. bewegt: Es gibt stets einiges zu beachten, wenn man diese sozialen Netzwerke effektiv nutzen will. O’Reillys Querformater zum Thema Social Media bieten einen schnellen und kompetenten Einstieg und zeigen Schritt für Schritt und praxisnah, wie es geht. In Das Facebook-Buch, Das Google+-Buch und Das Twitter-Buch lernen Sie, wie Sie auf den unterschiedlichen Plattformen Ihr Profil einrichten, die umfangreichen Möglichkeiten optimal nutzen und sich bestmöglich präsentieren, sowohl privat als auch beruflich. In Das Social Media Marketing-Buch erfahren Sie, wie Sie das Potenzial sozialer Medien für Ihre Marketingstrategien nutzen und mit Ihren Kunden in Austausch treten. Die Autoren von Das Facebook-Buch für Eltern erklären, wie Eltern ihre Kinder in ihrem heutigen Mediennutzungsverhalten am besten begleiten und unterstützen können. Das E-Book Social Media – Wissen im Querformat enthält Auszüge aus diesen fünf Büchern, ideal für Ihren Einstieg in die Social Media-Welt.

Das Facebook Buch

Author: Annette Schwindt
Publisher: O'Reilly Germany
ISBN: 3868992340
Format: PDF
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Facebook ist sowohl im privaten als auch professionellen Bereich allgegenwartig. Fast jeder nutzt es, doch die wenigsten kennen sich wirklich gut mit den vielfaltigen Optionen und Einstellungen aus. Viele stellen sich Fragen wie: Soll ich ein personliches Profil, eine Gruppe oder eine Fanseite anlegen? Wie schutze ich meine Privatsphare? Wie verknupfe ich Facebook mit anderen Anwendungen? Als zuverlassiger Ratgeber in all diesen Fragen hat sich Das Facebook-Buch von Annette Schwindt langst etabliert. Die kompetenten und verstandlichen Erklarungen der bekannten Facebook-Expertin haben das Buch zum Bestseller gemacht. Fur die dritte Auflage wird das Buch komplett uberarbeitet und aktualisiert.

Jihad 2 0 The Impact of Social Media on the Salafist Scene and the Nature of Terrorism

Author: Janis Just
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 395489338X
Format: PDF, ePub
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More than a decade ago, in 2002, al-Qaeda declared their cyber-aspirations: “We strongly urge Muslim Internet professionals to spread and disseminate news and information about the jihad through e-mail lists, discussion groups and their own Web sites (...). The more Web sites, the better it is for us. We must make the Internet our tool.” Social media is part of today ́s battlefield. Over the past decade the Internet has become increasingly important to the loose and decentralized jihadist movement. This book illustrates that Jihadism online has had tremendous significance within the global jihad movement and no doubt its importance will rise in the future, as improved bandwidth, increased functionality, and the fast growing number of users will make the Internet a far more vital nerve than it is today. Salafi-Jihadist websites and social media spaces legitimate the actions of Islamic terrorists and encourage readers to support the Jihad wherever they can. Social media has offered new ways in which to promote terrorism or Jihad, and thus facilitated its intensification. Today everyone can be a part of a radical movement, anywhere. Due to the availability of propaganda material online, the Internet has not only changed the process of radicalization but influenced the nature of terrorism: the autodidactiv terrorist has become the new threat to Western security services.

The suitability of social media for headhunters to recruit managers from and for the fashion business

Author: Robin Schlesinger
Publisher: diplom.de
ISBN: 3954898268
Format: PDF, ePub
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Headhunters take on an enormous responsibility with the acceptance of a mandate to search for competent, qualified top executives. In living up to expectations and identifying eligible, appropriate, high-performing candidates of great personal integrity, numerous new and partly unknown tools are available to them thanks to the rapid expansion of social media platforms. In times when recruitment tasks are increasingly performed internally by personnel managers, it is particularly crucial for headhunters to adapt to such new trends. The present study examines whether social media are a suitable medium for the recruitment of executives by headhunters and identifies the new opportunities and challenges they present to recruitment experts. By means of a survey, the extent to which social media platforms are already being used by headhunters, in particular in their search for executives for the German fashion business, is investigated. Taking into account the results of this survey as well as the latest research concerning headhunters, social media and the fashion business, the study concludes by putting forward recommendations for the use of social media in headhunting executives.

Social Media During the Egyptian Revolution A Study of Collective Identity and Organizational Function of Facebook Co

Author: Eira Martens-Edwards
Publisher: diplom.de
ISBN: 3954897377
Format: PDF, Docs
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With the fall of the regimes in Tunisia and Egypt the term ‘Facebook Revolution’ was coined depicting the world’s most popular social media platform as a condition sine qua non for the Arab revolutions. Moving on from the extreme positions of cyber-utopians and pessimists, this study identifies and analyses mechanisms of use and potential intermediary effects of social media in connection with other driving factors of mass demonstrations that led to the fall of the Mubarak regime in early 2011. Semi-structured focus interviews were carried out with social media activists in Cairo between November 20th and 24th, 2011. The qualitative content analysis of eight interviews allowed for the identification of relevant categories and sub-categories as well as possible connections between them. Additionally, a thorough analysis of the Egyptian socio-economic, political and media system in the years leading up to the revolution provides the basis for valuable and contextual conclusions. Among the key findings is the accelerating effect of social media in mobilizing the Egyptian population to take part in mass demonstrations. Whereas the organizational function is limited to online network effects rather than facilitating the coordination of protesters on the ground, a significant impact of social media on the perception of a collective identity and threshold levels relevant for individual protest behavior was identified through this research. Moreover, the findings implicate a mutual dependency between new social media and traditional mass media.