Social Media in the Public Sector Field Guide

Author: Ines Mergel
Publisher: John Wiley & Sons
ISBN: 1118423755
Format: PDF, ePub, Mobi
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Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." —Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." —Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page—let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are—which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." —Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer—now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field—a blend of research and real-world experience to get you to where you need to go." —Steve Ressler, founder and president, GovLoop.com

Social Media in the Public Sector

Author: Ines Mergel
Publisher: John Wiley & Sons
ISBN: 1118237374
Format: PDF, Mobi
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Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

The Impact of Social Media in the Public Sector

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Abstract: In recent years the flood of new technologies and the expanded use of social media have already changed the way people communicate with each other. New technologies and social media, however, can change the communication between Government and the citizens as they contribute decisively to the transformation of public administration towards a new and open format that will be characterized by: a) active participation of citizens in public affairs, b) close collaboration between public services and between government and citizens, and c) transparency of the State activities. The transition to an open governance is a process with many stages. This paper presents different models of e-government and open government referred to in the literature, and proposes a new model of open government. Furthermore, in this paper we will try to answer questions such as: What are the guidelines and commitments to Greece, Europe and the world? What is the level of penetration of new technologies in public administration in different countries and which ones are actively moving towards a model of open government? We will also present representative efforts developed in Greece and abroad that attempt to serve the principles of transparency, active participation, innovation and collaboration in the public sector. Finally suggestions and recommendations are made for further study and research.

Social Media and Public Sector Policy Dilemmas

Author: Toby Fyfe
Publisher:
ISBN:
Format: PDF, ePub
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Social media demand a new paradigm regarding the ownership, use and management of information. The challenges of privacy and official languages can be managed within that new paradigm.

Public Sector Social Media 2012

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Social media is transforming your organization inside and out. How your organization works and how it communicates will never be the same. Now is the time to establish ground rules and build a strong foundation for the future.

Social Media for Government

Author: Gohar F. Khan
Publisher: Springer
ISBN: 9811029423
Format: PDF, ePub, Mobi
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This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

Public Service Governance and Web 2 0 Technologies Future Trends in Social Media

Author: Downey, Ed
Publisher: IGI Global
ISBN: 1466600721
Format: PDF, ePub, Mobi
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"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery, transparency, and the ethical and legal dimensions of public service"--Provided by publisher.

Social Media for Government

Author: Staci M. Zavattaro
Publisher: Routledge
ISBN: 1317286391
Format: PDF, Mobi
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Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.