Sport Stars

Author: David L. Andrews
Publisher: Routledge
ISBN: 0203463544
Format: PDF, Docs
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In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Stars investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

Sport Stars

Author: David L. Andrews
Publisher: Routledge
ISBN: 1134598548
Format: PDF, ePub, Mobi
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In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Stars investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

Seeing Stars

Author: Dennis J. Frost
Publisher: Harvard University Press
ISBN: 9780674056107
Format: PDF, ePub, Docs
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In Seeing Stars, Dennis J. Frost traces the emergence and evolution of sports celebrity in Japan from the seventeenth through the twenty-first centuries. Frost explores how various constituencies have repeatedly molded and deployed representations of individual athletes, revealing that sports stars are socially constructed phenomena, the products of both particular historical moments and broader discourses of celebrity. Drawing from media coverage, biographies, literary works, athletesâe(tm) memoirs, bureaucratic memoranda, interviews, and films, Frost argues that the largely unquestioned mass of information about sports stars not only reflects, but also shapes society and body culture. He examines the lives and times of star athletesâe"including sumo grand champion Hitachiyama, female Olympic medalist Hitomi Kinue, legendary pitcher Sawamura Eiji, and world champion boxer Gushiken YokoÅ --demonstrating how representations of such sports stars mediated Japanâe(tm)s emergence into the putatively universal realm of sports, unsettled orthodox notions of gender, facilitated wartime mobilization of physically fit men and women, and masked lingering inequalities in postwar Japanese society. As the first critical examination of the history of sports celebrity outside a Euro-American context, this book also sheds new light on the transnational forces at play in the production and impact of celebrity images and dispels misconceptions that sports stars in the non-West are mere imitations of their Western counterparts.

The Cultural Politics of Post 9 11 American Sport

Author: Michael Silk
Publisher: Routledge
ISBN: 1136577866
Format: PDF, Docs
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Much of the writing on the post-9/11 period in the United States has focused on the role of "official" Government rhetoric about 9/11. Those who have focused on the news media have suggested that they played a key role in (re)defining the nation, allowing the citizenry to come to terms with 9/11, in providing ‘official’ understandings and interpretations of the event, and setting the terms for a geo-political-military response (the war on terror). However, strikingly absent from post-9/11 writing has been discussion on the role of sport in this moment. This text provides the first, book-length account, of the ways in which the sport media, in conjunction with a number of interested parties – sporting, state, corporate, philanthropic and military – operated with a seeming collective affinity to conjure up nation, to define nation and its citizenry, and, to demonize others. Through analysis of a variety of cultural products – film, children’s baseball, the Super Bowl, the Olympics, reality television – the book reveals how, in the post-9/11 moment, the sporting popular operated as a powerful and highly visible pedagogic weapon in the armory of the Bush Administration, operating to define ways of being American and thus occlude other ways of being.

The Sport Star

Author: Barry Smart
Publisher: SAGE
ISBN: 9780761943518
Format: PDF
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Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

Sporting Dystopias

Author: Ralph C. Wilcox
Publisher: SUNY Press
ISBN: 0791487091
Format: PDF, Mobi
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Challenges the unexamined belief that sports stadiums, events, and teams in cities are always beneficial to the comunities.

Sport Branding

Author: Nicholas Adjouri
Publisher: Springer-Verlag
ISBN: 3658062169
Format: PDF, Kindle
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Wie hängen Sport-Sponsoring und erfolgreiches Marken-Management zusammen? Welche Ziele können mit Sport-Branding erreicht werden? Welche Sportart und welches Event passen zur Marke? Antworten auf diese und weitere Fragen bekommen Marken-Praktiker in diesem Buch – systematisch und grundlegend aufbereitet, mit zahlreichen Fallbeispielen, Analysen, konkreten Schritten und Strategien. „Als eine besonders reizvolle Lektüre erscheint dieses Buch für Praktiker aus Sport und Wirtschaft, die mit dem Thema Sport-Sponsoring zu tun haben. Ohne auf eine theoretische Fundierung zu verzichten, erklärt es auf pragmatische Weise den Sinn einer langfristigen, fairen und gefestigten Verbindung zwischen Sport und Wirtschaft und gibt nicht zuletzt durch die besonders anschaulichen Beispiele gute Ideen für die praktische Umsetzung.“ Transfer - Werbeforschung & Praxis „[...] das Buch [ist] mit seinen vielen Beispielen und den sehr fundierten Hintergründen und Analysen ein wertvoller Ratgeber für alle Unternehmen und Marketing-Experten, die ins Sport-Sponsoring zur Markenbildung einsteigen wollen.“ business-wissen.de

Das Olympia Kartell

Author: Andrew Jennings
Publisher:
ISBN: 9783499601620
Format: PDF, Mobi
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"Rettet die Olympischen Spiele, bevor es zu spät ist", so lautet die Botschaft dieses Buches. Dass in der olympischen Bewegung nicht alles mit rechten Dingen zugeht, mag mancher bereits geahnt haben, doch die Auswüchse sind in Wirklichkeit skandalöser, als die meisten sich überhaupt vorstellen können. Nachweisbar sind aktive Bestechungen von Kampfrichtern und die Vertuschung von positiven Ergebnissen bei Doping-Tests. Unzweifelhaft sind die massive Beeinflussung von Sportfunktionären und die Manipulation von Wahlen oder sportpolitischen Entscheidungen allein aus wirtschaftlichen Interessen, wobei bis zu seinem Tod Horst Dassler, der ehemalige Adidas-Chef, lange Zeit die Fäden in der Hand hielt. So verwundert es nicht, dass kritische Journalisten mundtot gemacht werden und das Internationale Olympische Komitee schon fast Qualitäten einer Geheimloge aufweist. Mit einem Wort: Es gibt genügend Beweise dafür, dass die hehren Ideale der modernen Spiele sich inzwischen zu einem olympischen Alptraum ausgewachsen haben. Es ist den Herren der Ringe wichtiger, Geld und Macht anzuhäufen, als durch fairen Sport zur Völkerverständigung beizutragen. All dies dokumentiert der preisgekrönte englische Sportjournalist Andrew Jennings in diesem fesselnden Report.

Marxism Cultural Studies and Sport

Author: Ben Carrington
Publisher: Routledge
ISBN: 1134186878
Format: PDF
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The cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.