Start a Revolution Stop Acting Like a Library

Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912672
Format: PDF, Mobi
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“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

The Library Marketing Toolkit

Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Format: PDF, Kindle
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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Effective Difficult Conversations

Author: Catherine Soehner
Publisher: American Library Association
ISBN: 0838915272
Format: PDF, Kindle
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In an information landscape where change is the status quo, difficult conversations come with the territory. Being a library leader means knowing how to confidently steer these conversations so that they lead to productive results instead of hurt feelings, resentment, or worse. Employees in a library will also encounter conflict, especially during times of change. Using a step-by-step process, this book walks readers through learning the skills to have effective difficult conversations that hold themselves and others accountable. Practice activities throughout the book will help readers feel prepared beforehand. After reading this book, library directors, managers, administrators, and team leaders will feel empowered to proactively identify situations that require an intervention in order to avoid unnecessary complications or confrontations down the line;prepare for and initiate a difficult conversation, balancing a clear message with compassion to successfully manage change or handle personnel issues;diffuse volatile emotions by maintaining a calm, measured approach; andfollow up a difficult conversation in writing, keeping the lines of communication open to ensure a way forward.Illustrated with real-world examples of both successful and unsuccessful difficult conversations, this book will serve as an important leadership tool for handling change and conflicts in the library workplace.

The Conquest of Bread

Author: Peter Kropotkin
Publisher: Courier Corporation
ISBN: 048631118X
Format: PDF, Kindle
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Written by a Russian prince who renounced his title, this work promotes an anarchist market economy — a system of autonomous cooperative collectives. A century after its initial publication, it remains fresh and relevant.

Entrepreneur Revolution

Author: Daniel Priestley
Publisher: John Wiley & Sons
ISBN: 085708416X
Format: PDF, Kindle
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The world is entering a new age: the age of the entrepreneur, the agile small business owner, and the flexible innovator. The dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses, and technological innovators. It's time to quit working so hard, break free, follow your dreams, and make a fortune along the way. This summary will show you how to change the way you thnk, the way you network, and the way you make a living. You will learn how to embrace the revolution and succeed in this exciting new age by living in the "entrepreneur sweet spot"--Where you do what you love, do it well, and get rewarded generously for it.

The Leaderless Revolution

Author: Carne Ross
Publisher: Simon and Schuster
ISBN: 1849835748
Format: PDF, Kindle
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There are few books that attempt to interpret the world and how it is run.The Leaderless Revolution offers a refreshing and potent contrast to the Panglossian optimism of Tom Friedman's The World is Flatbut, like that book, it offers a way of understanding the world of the 21stcentury that is both clear and easily comprehensible. Carne Ross takes different angles on contemporary issues - economics, politics, the state of democracy, the environment and terrorism - wrapping them into a unified explanation of how money and power function to control the lives of the earth's inhabitants, such that they feel powerless to affect their collective future. It seems that mankind has settled upon liberal democracy as the ideal form of government. Its triumph with the collapse of communism signalled the end of ideological struggle and thus of history. The Leaderless Revolutionwill show however that even in democracies, many if not most of the population feel that they are excluded from any agency over the issues that most trouble them, while governments appear less and less able to influence the global problems that threaten our peace and comforts. Mining the rich but little-examined histories of both cosmopolitanism and anarchism, The Leaderless Revolutionshows how both ideas, in combination, are relevant and necessary for the problems of today. Not only an antidote to our global crises; Carne Ross offers, moreover, a route to fulfillment and self-realisation.

All the Shah s Men

Author: Stephen Kinzer
Publisher: John Wiley & Sons
ISBN: 047018549X
Format: PDF
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A new edition of the best-selling study of the Iran-U.S. conflict traces the events leading to the 1953 coup in Iran, noting the reasons behind the U.S.'s covert operations under the joint authority of Eisenhower and Churchill, the orchestrations of prime minister Mossadegh and CIA officer Kermit Roosevelt, the coup's ongoing consequences, and future conflict. Original.

BiblioTech

Author: John Palfrey
Publisher: Hachette UK
ISBN: 0465040608
Format: PDF, Docs
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Libraries today are more important than ever. More than just book repositories, libraries can become bulwarks against some of the most crucial challenges of our age: unequal access to education, jobs, and information. In BiblioTech, educator and technology expert John Palfrey argues that anyone seeking to participate in the 21st century needs to understand how to find and use the vast stores of information available online. And libraries, which play a crucial role in making these skills and information available, are at risk. In order to survive our rapidly modernizing world and dwindling government funding, libraries must make the transition to a digital future as soon as possible—by digitizing print material and ensuring that born-digital material is publicly available online. Not all of these changes will be easy for libraries to implement. But as Palfrey boldly argues, these modifications are vital if we hope to save libraries and, through them, the American democratic ideal.

No Shelf Required

Author: Sue Polanka
Publisher: American Library Association
ISBN: 0838910548
Format: PDF, ePub
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Sue Polanka brings together a variety of professionals to share their expertise about e-books with librarians and publishers. Providing forward-thinking ideas while remaining grounded in practical information that can be implemented in all kinds of libraries, the topics explored include an introduction to e-books and their different types, an overview of their history and development, e-book technology, why e-books are good for learning, and how librarians can market them to a wide range of users.--[backcover]