Start a Revolution Stop Acting Like a Library

Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912672
Format: PDF, ePub
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“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

Fundamentals of Collection Development and Management Fourth Edition

Author: Peggy Johnson
Publisher: American Library Association
ISBN:
Format: PDF, ePub, Mobi
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Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Transforming Your Library into a Learning Playground A Practical Guide for Public Librarians

Author: Brittany R. Jacobs
Publisher: ABC-CLIO
ISBN: 1440857318
Format: PDF, ePub, Mobi
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Public libraries need to offer relevant, exciting, and stimulating learning centers that appeal to kids. This book is a step-by-step guide for creating affordable and effective educational programs for children and youth by focusing on one simple concept: play. • Provides a step-by-step guide on how to write programming, from daily lesson plans to an overarching storyline • Teaches readers how to uncover the educational content in everyday activities, seamlessly join the maker movement, and infuse STEM and literacy-based concepts into lesson plans • Explains how to market, promote, and execute programming that is educational, engaging, and fun and will gain your public library repeat visitors as a result • Identifies practical ways to use available resources and implement quality programming on a budget

Library Science and Administration Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522539158
Format: PDF, Mobi
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Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.

Video Marketing for Libraries

Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Format: PDF, ePub, Mobi
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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

How to Stop Acting

Author: Harold Guskin
Publisher: Farrar, Straus and Giroux
ISBN: 1466801662
Format: PDF, Mobi
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"The Great Guskin" (John Lahr, The New Yorker) shares the approach he uses to help actors land roles, develop them, and keep them alive Harold Guskin is an "acting doctor" whose clients include Kevin Kline, Glenn Close, James Gandolfini, Bridget Fonda, and dozens more. In How to Stop Acting, Guskin reveals the insights and techniques that have worked wonders for beginners as well as stars. Instead of yet another "method," Guskin offers a strategy based on a radically simple and refreshing idea: that the actor's work is not to "create a character" but rather to be continually, personally responsive to the text, wherever his impulse takes him, from first read-through to final performance. From this credo derives an entirely new perspective on auditioning and the challenge of developing a role and keeping it fresh, even over hundreds of performances. Drawing on examples from his clients' work and his own, Guskin presents acting as a constantly evolving exploration rather than as a progression toward a fixed goal. He also offers sound and original advice on adapting to the particular demands of television and film, playing difficult emotional scenes, tackling the Shakespearean and other great roles, and more. His book will find an eager and appreciative audience among novices and established actors alike.

The Library Marketing Toolkit

Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Format: PDF, Kindle
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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Revolution

Author: Jennifer Donnelly
Publisher: Bloomsbury Publishing
ISBN: 1408876183
Format: PDF, ePub, Mobi
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Andi lives in New York and is dealing with the emotional turmoil of her younger brother's accidental death. Alex lives in Paris and is a companion to the dauphin, the young son of Marie-Antoinette and Louis XVI, during the violent days of the French Revolution. When Andi is sent to Paris to get her out of the trouble she's so easily enveloped by in New York, their two stories collide, and Andi finds a way to reconcile herself not only to her past but also to her future. This is a heart-wrenchingly beautiful, evocative portrait of lives torn apart by grief and mended by love.