Start a Revolution Stop Acting Like a Library

Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912672
Format: PDF
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“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

Fundamentals of Collection Development and Management Fourth Edition

Author: Peggy Johnson
Publisher: American Library Association
ISBN:
Format: PDF, Mobi
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Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Transforming Your Library into a Learning Playground A Practical Guide for Public Librarians

Author: Brittany R. Jacobs
Publisher: ABC-CLIO
ISBN: 1440857318
Format: PDF
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Public libraries need to offer relevant, exciting, and stimulating learning centers that appeal to kids. This book is a step-by-step guide for creating affordable and effective educational programs for children and youth by focusing on one simple concept: play. • Provides a step-by-step guide on how to write programming, from daily lesson plans to an overarching storyline • Teaches readers how to uncover the educational content in everyday activities, seamlessly join the maker movement, and infuse STEM and literacy-based concepts into lesson plans • Explains how to market, promote, and execute programming that is educational, engaging, and fun and will gain your public library repeat visitors as a result • Identifies practical ways to use available resources and implement quality programming on a budget

Video Marketing for Libraries

Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Format: PDF, ePub, Mobi
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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

How to Launch an Author Awards Program at Your Library Curating Self Published Books Reaching Out to the Community

Author: Julianne T. Stam
Publisher: ABC-CLIO
ISBN: 1440841659
Format: PDF, ePub, Docs
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Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. • Offers practical, step-by-step guidelines for librarians wishing to launch a librarian-curated, self-publishing author award program • Inspires librarians to explore a new area of service and maintain their libraries' relevance • Describes how to position librarians in a new leadership role with curation, eBooks, and self publishing to better engage their communities

CIA

Author: Tim Weiner
Publisher: S. Fischer Verlag
ISBN: 3104010277
Format: PDF, ePub, Mobi
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Zwielichtige Machenschaften wie Drogenhandel und Geldwäsche, Mordkomplotte, illegale Interventionen und Folter: Seit ihrer Gründung vor sechzig Jahren steht die CIA für viele dubiose Vorgänge beginnend mit dem Kalten Krieg bis zum heutigen »War on Terror«. Es gibt kaum eine Veränderung im Weltgeschehen der letzten Jahrzehnte, bei der die CIA nicht ihre Hände im Spiel hatte, ob in Südamerika, Vietnam oder Afghanistan... In zahlreichen Filmen und Thrillern wird sie als kühler, brillanter und allmächtiger Strippenzieher der Weltpolitik dargestellt. Doch das Gegenteil ist der Fall. Der zweifache Pulitzer-Preisträger Tim Weiner zeigt beängstigend und zugleich erstaunlich unterhaltsam, mit welcher Inkompetenz und Naivität der mächtigste Geheimdienst der Welt operiert. Unter anderem war man in Langley vom Fall der Sowjetunion völlig überrascht, hatte die Invasion in Kuwait übersehen und die Warnsignale vor dem 11. September ignoriert.

Fremder in einer fremden Welt

Author: Robert A. Heinlein
Publisher: Heyne Verlag
ISBN: 3641032733
Format: PDF, ePub
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Der Mann vom Mars Die erste Mars-Expedition ist auf dem roten Planeten abgestürzt, und erst zwanzig Jahre später erreichen erstmals wieder Menschen den Nachbarplaneten. Sie finden Michael Valentine Smith, einen jungen Mann, der als Kind die Katastrophe überlebt hat und von Marsianern erzogen wurde, und nehmen ihn mit zur Erde. Die Heimatwelt seiner Eltern ist für ihn eine fremde, unverständliche Welt, und er verwendet seine mentalen Kräfte dazu, sie zu verändern. Damit wird er für die einen zum Messias, und für die anderen zu einem Feind, den man mit allen Mitteln bekämpfen muss ...