Stop Letting Your Customers Down

Author: Brett Bair
Publisher:
ISBN: 9780692397954
Format: PDF, Mobi
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For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that more could be done to reach customers and to improve their online experiences. Businesses big and small could grow infinitely-if only... Now, of course, everyone and their grandmother has heard about Big Data. Now, marketers have access not only to the broad and more precise data they need, but also to the tools that will make that data useful. Most importantly, marketers now can improve upon the customer experience in ways and at speeds that did not exist just a few years ago. Making changes at the macro and micro level, modern-day marketers can make the online experience feel truly unique across multiple demographics and devices. Gone forever is the idea of a one-size-fits-all mentality for online customers-today, if your business is not focused on creating a customer-centric experience, your business is in peril. If your numbers look good, but you are not utilizing the marketing tools available to you, you are already far behind. Today's ever-connected customer is more educated and powerful than ever and it is up to marketers to stay agile and deliver in ways they previously have not. Stop Letting Your Customers Down: How to Build a Better Digital Experience was written with a sharp ear to what customers are telling businesses via their keystrokes. Online marketers and businesses will want to embrace the insights and challenges this book presents, in order to stay relevant, necessary, and competitive.

Recommend This

Author: Jason Thibeault
Publisher: John Wiley & Sons
ISBN: 1118872886
Format: PDF, Mobi
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A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

Agile Experience Design

Author: Lindsay Ratcliffe
Publisher: New Riders
ISBN: 013286925X
Format: PDF, Mobi
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Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

Computerworld

Author:
Publisher:
ISBN:
Format: PDF, Kindle
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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Der Blaue Ozean als Strategie

Author: W. Chan Kim
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446448470
Format: PDF, ePub, Docs
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Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Stay Home Stay Happy

Author: Rachel Campos-Duffy
Publisher: Penguin
ISBN: 110113349X
Format: PDF, Docs
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A warm, inspiring, and practical handbook for at-home moms, by a television celebrity and mother of five. National television personality and mother of five Rachel Campos-Duffy presents a new way of looking at stay at-home motherhood that will transform the way readers view their days, their family, and their home. With practical advice and candid, engaging stories from her own life and other moms who are making it all work, mothers will learn about: ? Embracing the choice to stay home with joy and confidence ? Taking care of yourself, guilt-free ? How rekindling your relationship with your husband benefits the whole family ? Reveling in the chance to explore new passions and creative outlets ? And the 10 things that no mom can live without!