Stop Letting Your Customers Down

Author: Brett Bair
Publisher:
ISBN: 9780692397954
Format: PDF, Kindle
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For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that more could be done to reach customers and to improve their online experiences. Businesses big and small could grow infinitely-if only... Now, of course, everyone and their grandmother has heard about Big Data. Now, marketers have access not only to the broad and more precise data they need, but also to the tools that will make that data useful. Most importantly, marketers now can improve upon the customer experience in ways and at speeds that did not exist just a few years ago. Making changes at the macro and micro level, modern-day marketers can make the online experience feel truly unique across multiple demographics and devices. Gone forever is the idea of a one-size-fits-all mentality for online customers-today, if your business is not focused on creating a customer-centric experience, your business is in peril. If your numbers look good, but you are not utilizing the marketing tools available to you, you are already far behind. Today's ever-connected customer is more educated and powerful than ever and it is up to marketers to stay agile and deliver in ways they previously have not. Stop Letting Your Customers Down: How to Build a Better Digital Experience was written with a sharp ear to what customers are telling businesses via their keystrokes. Online marketers and businesses will want to embrace the insights and challenges this book presents, in order to stay relevant, necessary, and competitive.

Recommend This

Author: Jason Thibeault
Publisher: John Wiley & Sons
ISBN: 1118872886
Format: PDF, Kindle
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A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

Agile Experience Design

Author: Lindsay Ratcliffe
Publisher: New Riders
ISBN: 013286925X
Format: PDF, ePub, Docs
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Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

Wie man Freunde gewinnt

Author: Dale Carnegie
Publisher: S. Fischer Verlag
ISBN: 3104031479
Format: PDF, Kindle
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Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...

Die Thank You Economy

Author: Gary Vaynerchuk
Publisher:
ISBN: 3864700361
Format: PDF
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Die Thank You Economy ist ein auf dem Internet basierendes Phänomen unserer Zeit. Es beeinflusst nicht nur, was und wann wir kaufen. Es beeinflusst auch, wie Unternehmen und Käufer miteinander umgehen - und zwar zum Vorteil des Kunden. Im Web wird die Forderung des Kunden nach Authentizität und Ehrlichkeit immer wichtiger für die Unternehmen - vergleichbar mit den Tagen unserer Großväter, wo der persönliche Kontakt zum Kunden über Erfolg und Misserfolg eines Unternehmens entschied.Web-2.0-Guru Gary Vaynerchuk enthüllt in seinem neuen Buch, wie Unternehmen diese persönliche Beziehung zum Kunden herstellen können, indem sie soziale Netzwerke nutzen. "Die Thank You Economy" belegt, dass wir in ein völlig neues Geschäftszeitalter eintreten. Ein Zeitalter, in dem nicht die Firmen das meiste Geld machen, die die teuersten Marketing-Kampagnen fahren, sondern jene, die den Beweis abliefern, dass ihnen der Kunde mehr als alles andere am Herzen liegt. Denn nur die Unternehmen und Marken, die sich die unglaubliche Schlagkraft des kommunizierten Wortes aus den sozialen Plattformen zunutze machen, werden sich von der Masse unterscheiden und im Markt von morgen durchstarten.

Blink

Author: Malcolm Gladwell
Publisher: Campus Verlag
ISBN: 3593405008
Format: PDF, ePub
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Jeder kennt sie: Momente, in denen wir denken, ohne zu denken.Wir nennen sie Intuition oder Bauchgefühl. Aber sie sind viel mehr: Unser Gehirn arbeitet dann auf Hochtouren, um uns die richtigen Entscheidungen zu liefern. Malcolm Gladwell erklärt die Macht dieses Augenblicks und zeigt, wie wir unsere verborgene Intelligenz trainieren und besser nutzen können.

Computerworld

Author:
Publisher:
ISBN:
Format: PDF
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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.