Getting It Published 2nd Edition

Author: William Germano
Publisher: University of Chicago Press
ISBN: 0226288420
Format: PDF, Kindle
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Since 2001 William Germano’s Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and more confusing—especially given the increased availability of electronic resources—this second edition of Germano’s best-selling guide has arrived at just the right moment. As he writes in a new chapter, the “via electronica” now touches every aspect of writing and publishing. And although scholars now research, write, and gain tenure in a digital world, they must continue to ensure that their work meets the requirements of their institutions and the needs of their readers. Germano, a veteran editor with experience in both the university press and commercial worlds, knows this audience. This second edition will teach readers how to think about, describe, and pitch their manuscripts before they submit them. They’ll discover the finer points of publishing etiquette, including how to approach a busy editor and how to work with other publishing professionals on matters of design, marketing, and publicity. In a new afterword, they’ll also find helpful advice on what they can—and must—do to promote their work. A true insider’s guide to academic publishing, the second edition of Getting It Published will help authors understand what to expect from the publishing process, from manuscript to finished book and beyond.

The Complete Guide to Book Publicity

Author: Jodee Blanco
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153491
Format: PDF, ePub
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This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

Merchants of Culture

Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 0745661424
Format: PDF, ePub, Mobi
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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

A to Zoo

Author: Rebecca L. Thomas
Publisher: Libraries Unltd Incorporated
ISBN: 9781610693530
Format: PDF, ePub
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"This essential children's literature reference contains up-to-date information on some 17,500 fiction and nonfiction picture books available in or to libraries today. Perfect for those who want thorough subject access to titles, this guide is the provengold standard and a long-standing favorite of librarians and educators who work with children"--

1001 Ways to Market Your Books

Author: John Kremer
Publisher:
ISBN: 9780912411484
Format: PDF, Mobi
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Offers advice on planning a successful marketing strategy for one's book, with information on distributors, bookstores, Internet marketing, and school and library marketing.

Introduction to Book History

Author: David Finkelstein
Publisher: Routledge
ISBN: 1136515917
Format: PDF, ePub
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This second edition of An Introduction to Book History provides a comprehensive critical introduction to the development of the book and print culture. Each fully revised and updated chapter contains new material and covers recent developments in the field, including: The Postcolonial Book Censorship by states and religions Social History, and the recognition of underrepresentation of its value to book history studies Contemporary publishing Each section begins with a summary of the chapter’s aims and contents, followed by a detailed discussion of the relevant issues, concluding with a summary of the chapter and points to ponder. Sections include: the history of the book orality to Literacy literacy to printing authors, authorship and authority printers, booksellers, publishers, agents readers and reading the future of the book. An Introduction to Book History is an ideal introduction to this exciting field of study, and is designed as a companion text to The Book History Reader.