Summary of Jason Fried s Rework by Milkyway Media

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Format: PDF
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Rework (2010) is a how-to book for entrepreneurs who aspire to create thriving companies in a global market. Authors Jason Fried and David Heinemeier Hansson provide insights and strategies that can be utilized by people who want to start an internet-based business, even those who don’t have prior experience… Purchase this in-depth summary to learn more.

Rework

Author: Jason Fried
Publisher: Currency
ISBN: 9780307463760
Format: PDF, ePub
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Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Summary of Daymond John s Rise and Grind by Milkyway Media

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Format: PDF, Kindle
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Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life (2018) is a motivational book that teaches aspirational professionals how to develop an efficient, ceaseless work ethic that can be used to overcome obstacles and achieve success. The book contains interviews with more than a dozen business creators, celebrities, and media personalities, all of whom recall the foundational experiences that led them to achieve their goals… Purchase this in-depth summary to learn more.

Summary of Matthew Dixon s The Effortless Experience by Milkyway Media

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Format: PDF, ePub
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies... Purchase this in-depth summary to learn more.

Summary of Chris Guillebeau s The 100 Startup by Milkyway Media

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Format: PDF, ePub, Mobi
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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future (2012) demonstrates how creative individuals can monetize their passions and attain independence from traditional employment. Author Chris Guillebeau argues that solo entrepreneurs can use their skills and personal interests to build a high income even when they only have a paltry amount of startup capital… Purchase this in-depth summary to learn more.

Digital Material

Author: Marianne van den Boomen
Publisher: Amsterdam University Press
ISBN: 9089640681
Format: PDF, Docs
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This is a compelling study of the often controversial role and meaning of the new media and digital cultures in contemporary society. Three decades of societal and cultural alignment of new media yielded to a host of innovations, trials, and problems, accompanied by versatile popular and academic discourse. "New Media Studies" crystallized internationally into an established academic discipline, which begs the question: where do we stand now; which new issues have emerged now that new media are taken for granted, and which riddles remain unsolved; and, is contemporary digital culture indeed all about 'you', or do we still not really understand the digital machinery and how it constitutes us as 'you'. From desktop metaphors to Web 2.0 ecosystems, from touch screens to bloggging to e-learning, from role-playing games to Cybergoth music to wireless dreams, this timely volume offers a showcase of the most up-to-date research in the field from what may be called a 'digital-materialist' perspective.

Programmatic Advertising

Author: Oliver Busch
Publisher: Springer
ISBN: 331925023X
Format: PDF
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

When Coffee and Kale Compete

Author: Alan Klement
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534873063
Format: PDF, ePub, Mobi
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A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them. Top entrepreneurs, business owners, and Alan himself share their experiences of how they used Job to be Done to help them create successful products. Alan not only relates success stories but also gives examples of products and companies that failed. The experiences of others will help you make the best choices for your own company or the company where you work. You will also learn how to analyze the competition and make customers notice your product. The knowledge in this book will help you boost growth for your product and business.

The Human Stain

Author: Philip Roth
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547345031
Format: PDF, Kindle
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It is 1998, the year in which America is whipped into a frenzy of prurience by the impeachment of a president, and in a small New England town, an aging classics professor, Coleman Silk, is forced to retire when his colleagues decree that he is a racist. The charge is a lie, but the real truth about Silk would have astonished his most virulent accuser. Coleman Silk has a secret. But it's not the secret of his affair, at seventy-one, with Faunia Farley, a woman half his age with a savagely wrecked past--a part-time farmhand and a janitor at the college where, until recently, he was the powerful dean of faculty. And it's not the secret of Coleman's alleged racism, which provoked the college witch-hunt that cost him his job and, to his mind, killed his wife. Nor is it the secret of misogyny, despite the best efforts of his ambitious young colleague, Professor Delphine Roux, to expose him as a fiend. Coleman's secret has been kept for fifty years: from his wife, his four children, his colleagues, and his friends, including the writer Nathan Zuckerman, who sets out to understand how this eminent, upright man, esteemed as an educator for nearly all his life, had fabricated his identity and how that cannily controlled life came unraveled. Set in 1990s America, where conflicting moralities and ideological divisions are made manifest through public denunciation and rituals of purification, The Human Stain concludes Philip Roth's eloquent trilogy of postwar American lives that are as tragically determined by the nation's fate as by the "human stain" that so ineradicably marks human nature. This harrowing, deeply compassionate, and completely absorbing novel is a magnificent successor to his Vietnam-era novel, American Pastoral, and his McCarthy-era novel, I Married a Communist.

How to Read Literature Like a Professor Revised Edition

Author: Thomas C. Foster
Publisher: Harper Perennial
ISBN: 9780062301673
Format: PDF, Kindle
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A thoroughly revised and updated edition of Thomas C. Foster's classic guide—a lively and entertaining introduction to literature and literary basics, including symbols, themes, and contexts—that shows you how to make your everyday reading experience more rewarding and enjoyable. While many books can be enjoyed for their basic stories, there are often deeper literary meanings interwoven in these texts. How to Read Literature Like a Professor helps us to discover those hidden truths by looking at literature with the eyes—and the literary codes—of the ultimate professional reader: the college professor. What does it mean when a literary hero travels along a dusty road? When he hands a drink to his companion? When he's drenched in a sudden rain shower? Ranging from major themes to literary models, narrative devices, and form, Thomas C. Foster provides us with a broad overview of literature—a world where a road leads to a quest, a shared meal may signify a communion, and rain, whether cleansing or destructive, is never just a shower—and shows us how to make our reading experience more enriching, satisfying, and fun. This revised edition includes new chapters, a new preface, and a new epilogue, and incorporates updated teaching points that Foster has developed over the past decade.