Sustainability

Author: Kent E. Portney
Publisher: MIT Press
ISBN: 0262528509
Format: PDF, ePub, Mobi
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A concise and accessible examination of sustainability in a range of contemporary contexts, from economic development to government policy.

Paradox

Author: Margaret Cuonzo
Publisher: MIT Press
ISBN: 0262525496
Format: PDF, ePub
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An introduction to paradoxes showing that they are more than mere puzzles but can prompt new ways of thinking.

Constructing Green

Author: Nicole Woolsey Biggart
Publisher: MIT Press
ISBN: 0262019418
Format: PDF, Mobi
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Experts consider green construction and the social, institutional, and cultural changes associated with it, through a sociological and organizational lens.

Crowdsourcing

Author: Daren C. Brabham
Publisher: MIT Press
ISBN: 0262314258
Format: PDF, ePub, Docs
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Ever since the term "crowdsourcing" was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization -- corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of "crowdsploitation" of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.

Intellectual Property Strategy

Author: John Palfrey
Publisher: MIT Press
ISBN: 026229799X
Format: PDF, ePub
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Balancing Green

Author: Yossi Sheffi
Publisher: MIT Press
ISBN: 0262345765
Format: PDF
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An expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability. The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes -- from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia -- navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability. Sheffi, author of the widely read The Resilient Enterprise, argues that business executives' personal opinions on environmental sustainability are irrelevant. The business merits of environmental sustainability are based on the fact that even the most ardent climate change skeptics in the C-suite face natural resource costs, public relations problems, regulatory burdens, and a green consumer segment. Sheffi presents three basic business rationales for corporate sustainability efforts: cutting costs, reducing risk, and achieving growth. For companies, sustainability is not a simple case of “profits versus planet” but is instead a more subtle issue of (some) people versus (other) people -- those looking for jobs and inexpensive goods versus others who seek a pristine environment. This book aims to help companies satisfy these conflicting motivations for both economic growth and environmental sustainability.

The Greenest Nation

Author: Frank Uekötter
Publisher: MIT Press
ISBN: 0262027321
Format: PDF, ePub, Docs
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An account of German environmentalism that shows the influence of the past on today's environmental decisions.

Sustainability Principles and Practice

Author: Margaret Robertson
Publisher: Routledge
ISBN: 1317232100
Format: PDF, Mobi
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This new and expanded edition builds upon the first edition’s accessible and comprehensive overview of the interdisciplinary field of sustainability. The focus is on furnishing solutions and equipping the student with both conceptual understanding and technical skills for the workplace. Each chapter explores one aspect of the field, first introducing concepts and presenting issues, then supplying tools for working toward solutions. Techniques for management and measurement as well as case studies from around the world are provided. The second edition includes a complete update of the text, with increased coverage of major topics including the Anthropocene; complexity; resilience; environmental ethics; governance; the IPCC’s latest findings on climate change; Sustainable Development Goals; and new thinking on native species and novel ecosystems. Chapters include further reading and discussion questions. The book is supported by a companion website with links, detailed reading lists, glossary, and additional case studies, together with projects, research problems, and group activities, all of which focus on real-world problem solving of sustainability issues. The textbook is designed to be used by undergraduate college and university students in sustainability degree programs and other programs in which sustainability is taught.

Taking Sustainable Cities Seriously

Author: Kent E. Portney
Publisher: MIT Press
ISBN: 0262312360
Format: PDF, ePub, Mobi
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Today most major cities have undertaken some form of sustainability initiative. Yet there have been few systematic comparisons across cities, or theoretically grounded considerations of what works and what does not, and why. In Taking Sustainable CitiesSeriously, Kent Portney addresses this gap, offering a comprehensive overview and analysis of sustainability programs and policies in American cities. After discussing the conceptual underpinnings of sustainability, he examines the local aspects of sustainability; considers the measurement of sustainability and offers an index of "serious" sustainability for the fifty-five largest cities in the country; examines the relationship between sustainability and economic growth; and discusses issues of governance, equity, and implementation. He also offers extensive case studies, with separate chapters on large, medium-size, and small cities, and provides an empirically grounded analysis of why some large cities are more ambitious than others in their sustainability efforts. This second edition has been updated throughout, with new material that draws on the latest research. It also offers numerous additional case studies, a new chapter on management and implementation issues, and a greatly expanded comparative analysis of big-city sustainability initiatives. Portney shows how cities use the broad rubric of sustainability to achieve particular political ends, and he dispels the notion that only cities that are politically liberal are interested in sustainability. Taking Sustainable Cities Seriously draws a roadmap for effective sustainability initiatives.

Greening through IT

Author: Tomlinson
Publisher: MIT Press
ISBN: 0262288354
Format: PDF, Mobi
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Environmental issues often span long periods of time, far-flung areas, and labyrinthine layers of complexity. In Greening through IT, Bill Tomlinson investigates how the tools and techniques of information technology (IT) can help us tackle environmental problems at such vast scales. Tomlinson describes theoretical, technological, and social aspects of a growing interdisciplinary approach to sustainability, "Green IT," offering both a human-centered framework for understanding Green IT systems and specific examples and case studies of Green IT in action. Tomlinson descrobes many efforts toward sustainability supported by IT--from fishers in India who maximized the sales potential of their catch by coordinating their activities with mobile phones to the installation of smart meters that optimize electricity use in California households--and offers three detailed studies of specific research projects that he and his colleagues have undertaken: EcoRaft, an interactive museum exhibit to help children learn principles of restoration ecology; Trackulous, a set of web-based tools with which people can chart their own environmental behavior; and GreenScanner, an online system that provides access to environmental-impact reports about consumer products. Taken together, these examples illustrate the significant environmental benefits that innovations in information technology can enable.