Techno Politics in Presidential Campaigning

Author: John Hendricks
Publisher: Routledge
ISBN: 1136968202
Format: PDF, ePub, Docs
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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

The Political Economy of Social Choices

Author: Maria Gallego
Publisher: Springer
ISBN: 3319401181
Format: PDF, Kindle
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This book presents state-of-the-art research in political economy dealing with the decision making process under different political institutions. It focuses on the role that states and governments have on political outcomes and on the well-being of individuals, taking into account the differences that arise across autocracies and democracies and within political regimes. The research in this book is embedded with the political economy and social choice traditions and uses the rigorous frameworks of economics, political science and social choice theory to show how institutional settings shape social choices of a group of individuals or a nation. The contributions in this volume use a variety of cutting-edge game theory and mathematical tools as well as data and simulations that coupled with statistical techniques help us gain greater insights into these issues.

Strategy Money and Technology in the 2008 Presidential Election

Author: Costas Panagopoulos
Publisher: Routledge
ISBN: 1317979540
Format: PDF
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The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

The Internet and the 2016 Presidential Campaign

Author: Jody C Baumgartner
Publisher: Lexington Books
ISBN: 1498542972
Format: PDF, Kindle
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The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election./span

Presidential Campaigning and Social Media

Author: Chair and Professor of Mass Communication John Allen Hendricks
Publisher: Oxford University Press, USA
ISBN: 9780199355846
Format: PDF, Kindle
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Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign provides an analysis of how political communication has evolved in the twenty-first century and the role of new media technologies in the American democratic process. This is the first book to provide a detailed examination of the role social media and social networking sites (SNS) such as Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, this book thoroughly examines the 2012 campaign's use of each form of social media technology and social networking sites (SNS) and considers which strategies proved effective in connecting with and motivating the electorate to vote. The book's chapters are divided into five areas of analysis that include social media's role in: 1) the process of political communication, 2) political knowledge, 3) presidential primary elections, 4) the presidential general election, and 5) voter and media engagement throughout all stages of the 2012 campaign. New media technologies will continue to be a juggernaut in future political campaigning and this book capitalizes on what the convergence of these factors produced in the 2012 election.

Communication and Midterm Elections

Author: John Allen Hendricks
Publisher: Springer
ISBN: 1137488018
Format: PDF
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This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Keith s Radio Station

Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 1136027866
Format: PDF, ePub
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

Taking Our Country Back

Author: Daniel Kreiss
Publisher: Oxford University Press
ISBN: 0199936781
Format: PDF, Mobi
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Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the campaign game. After the election, these individuals founded an array of consulting firms and training organizations and staffed prominent Democratic campaigns. In the process, they carried their innovations across Democratic politics and contributed to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Through a detailed history of new media and political campaigning, Taking Our Country Back contributes to an interdisciplinary body of scholarship from communication, sociology, and political science. The book theorizes processes of innovation in online electoral politics and gives readers a new understanding of how the internet and its use by the Dean campaign have fundamentally changed the field of political campaigning. Kreiss shows how these innovations, exemplified by the Dean and Obama campaigns, were the product of the movement of staffers between industries and within organizational structures. Such movement provided a space for technical development and incentives for experimentation. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of internet staffers transformed what campaigning means today and how cultural work mobilizes and motivates supporters to participate in collective action.

Communicator in Chief

Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Format: PDF, Docs
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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

The Radio Station

Author: John Allen Hendricks
Publisher: Taylor & Francis
ISBN: 1351816322
Format: PDF, ePub, Docs
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The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.