Technology Licensing

Author: Russell L. Parr
Publisher: Wiley-Interscience
ISBN:
Format: PDF, ePub, Mobi
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Find out how today's top technology-based companies get the greatest return on their intellectual property, and how you can too. A total hands-on guide to cutting-edge technology licensing strategies Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing, reveal how today's top technology-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to: Determine where technology licensing best fits in your company's overall business strategies Establish a successful licensing program tailored to your company's vision and goals Create and successfully manage a technology portfolio Quickly and easily calculate royalty rates Put the lessons learned at top technology-based companies to work in your company "Technology licensing strategies are now key instruments for accomplishing the corporate visions set forth by future-thinking companies. Look at any corporate mission statement and you will find the seeds of a strategy-based technology licensing program." —Russell Parr and Patrick Sullivan In today's volatile, hypercompetitive global marketplace, cooperation and the sharing of intellectual property are keys to success. Of course, one of the most valuable forms of intellectual property is technology. More often than not, innovation and increased market penetration are the direct result of combining technologies from a variety of sources. Consequently, many companies have begun to devote more and more of their strategic efforts to discovering the best ways to manage technology so as to maximize value and return. For instance, AT&T has set up an independent business group to manage its intellectual property as a separate profit center, while other companies continue to run licensing through their legal and R&D departments. Which approach makes the most sense for your company, and why? Get the answers to these questions and many others in Technology Licensing. In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Taking a practical hands-on approach to technology licensing, they tell you what you need to know about: Creating and managing technology portfolios Types of licenses—with a detailed analysis of the strengths and weaknesses of each in various business contexts Successful licensing strategies now used at top technology-based companies Royalty rate determination methods And more Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.

Patentmanagement

Author: Oliver Gassmann
Publisher: Springer-Verlag
ISBN: 3642166059
Format: PDF, ePub, Docs
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In dem Fachbuch behandeln die Autoren die Gebiete Innovation, Forschung & Entwicklung sowie Patentmanagement und betrachten dabei insbesondere innovative Unternehmen, die in einem dynamischen und wettbewerbsorientierten Umfeld arbeiten. Ziel ist es, einen Überblick über gängige Konzepte des Patentmanagements zu vermitteln. Das Buch basiert auf einer Analyse von etwa 300 technologieintensiven Unternehmen in West- und Osteuropa, in den USA, Indien, Japan, China und Taiwan. Mit aktuellen Beispielen aus Unternehmen verschiedener Branchen und Größen.

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 0471724335
Format: PDF, Mobi
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This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Royalty Rates for Licensing Intellectual Property

Author: Russell Parr
Publisher: John Wiley & Sons
ISBN: 1118429044
Format: PDF, Docs
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Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.

Licensing Best Practices

Author: Robert Goldscheider
Publisher: John Wiley & Sons
ISBN: 0471423181
Format: PDF
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A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America * Technology valuation * Technology management consulting * Licensing agreements and strategic partnerships * The expansion of the licensing profession * Patent procedures and protection in Europe * Trade secrets law and intellectual property assets * Issues in copyright, software, and Web sites * Trademarks, trade names, and trade dress * Licensing in the biotechnology industry * Pharmaceutical licensing * University licensing trends * Technology rights that are financial assets and instruments * IC-based corporate carve-outs * Licensing and litigation * ADR

Global Technology Transfer

Author: John Chumack
Publisher: Nova Science Pub Incorporated
ISBN: 9781590331811
Format: PDF, Docs
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Governments the world over fret continuously about the low level of transfer of technology, especially within their own countries. The general problem is military to industry although the variations are numerous. Problems of presentation, offering and support complicate an already byzantine world. Yet somewhere within this dilemma lie the seeds of tomorrow's economic uptick. Besides the nontrivial problems involved here, the reluctance of the people having the technology to share it with someone who can profit from it, stands out. This book presents the issues and offers a comprehensive bibliography for easy access.

Value driven intellectual capital

Author: Patrick H. Sullivan
Publisher: John Wiley & Sons Inc
ISBN:
Format: PDF, Mobi
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How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation? How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition? How can an organization affect the firm's stock price using the leverage of intellectual assets? Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines: * Basic concepts underlying IC (intellectual capital) and corporate value creation * The linkage between IC, business strategy, and profits * The different kinds of value-including qualitative and quantitative -firms realize from their IC * Activities required to produce the value firms desire from their IC * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions * An economic model of an IC company The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value. Visit our Web site at: www.wiley.com/