The Adman in the Parlor

Author: Ellen Gruber Garvey
Publisher: Oxford University Press
ISBN: 9780195355314
Format: PDF
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How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorer readerships, scrapbooks, medical articles, paper dolls, chromolithographed trade cards, and contest rules. She tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. As magazines became dependant on advertising rather than sales for their revenues, women's magazines led the way in making consumers of readers through the interplay of fiction, editorials, and advertising. General magazines, too, saw little conflict between these different interests. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Garvey takes the bicycle as a case study, and tracks how magazines mediated among competing medical, commercial, and feminist discourses to produce an alluring and unthreatening model of women bicycling in their stories. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

Journalism 1908

Author: Betty Houchin Winfield
Publisher: University of Missouri Press
ISBN: 082621813X
Format: PDF
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"A team of media scholars with personal ties to the University of Missouri's School of Journalism explore the state of news organizations in 1908, the year in which the first university-based school of journalism was founded, and illustrate the profound impact journalism education has had on the news media"--Provided by publisher.

Shopping for Pleasure

Author: Erika Diane Rappaport
Publisher: Princeton University Press
ISBN: 9780691044767
Format: PDF, ePub, Mobi
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In Shopping for Pleasure, Erika Rappaport reconstructs London's Victorian and Edwardian West End as an entertainment and retail center. In this neighborhood of stately homes, royal palaces, and spacious parks and squares, a dramatic transformation unfolded that ultimately changed the meaning of femininity and the lives of women, shaping their experience of modernity. Rappaport illuminates the various forces of the period that encouraged and discouraged women's enjoyment of public life and particularly shows how shopping came to be seen as the quintessential leisure activity for middle- and upper-class women. Through extensive histories of department stores, women's magazines, clubs, teashops, restaurants, and the theater as interwoven sites of consumption, Shopping for Pleasure uncovers how a new female urban culture emerged before and after the turn of the twentieth century. Moving beyond the question of whether shopping promoted or limited women's freedom, the author draws on diverse sources to explore how business practices, legal decisions, and cultural changes affected women in the market. In particular, she focuses on how and why stores presented themselves as pleasurable, secure places for the urban woman, in some cases defining themselves as instrumental to civic improvement and women's emancipation. Rappaport also considers such influences as merchandizing strategies, credit policies, changes in public transportation, feminism, and the financial balance of power within the home. Shopping for Pleasure is thus both a social and cultural history of the West End, but on a broader scale it reveals the essential interplay between the rise of consumer society, the birth of modern femininity, and the making of contemporary London.

Children and Consumer Culture in American Society

Author: Lisa Jacobson
Publisher: Greenwood Publishing Group
ISBN: 9780313331404
Format: PDF, Kindle
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Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.

Raising Consumers

Author: Lisa Jacobson
Publisher: Columbia University Press
ISBN: 0231509243
Format: PDF, ePub, Docs
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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important—and controversial—dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society—would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers—and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

The Oxford Handbook of the History of Consumption

Author: Frank Trentmann
Publisher: Oxford University Press on Demand
ISBN: 0199561214
Format: PDF, ePub, Mobi
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The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation.

A Feeling for Books

Author: Janice A. Radway
Publisher: Univ of North Carolina Press
ISBN: 9780807863978
Format: PDF, Docs
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Deftly melding ethnography, cultural history, literary criticism, and autobiographical reflection, A Feeling for Books is at once an engaging study of the Book-of-the-Month Club's influential role as a cultural institution and a profoundly personal meditation about the experience of reading. Janice Radway traces the history of the famous mail-order book club from its controversial founding in 1926 through its evolution into an enterprise uniquely successful in blending commerce and culture. Framing her historical narrative with writing of a more personal sort, Radway reflects on the contemporary role of the Book-of-the-Month Club in American cultural history and in her own life. Her detailed account of the standards and practices employed by the club's in-house editors is also an absorbing story of her interactions with those editors. Examining her experiences as a fourteen-year-old reader of the club's selections and, later, as a professor of literature, she offers a series of rigorously analytical yet deeply personal readings of such beloved novels as Marjorie Morningstar and To Kill a Mockingbird. Rich and rewarding, this book will captivate and delight anyone who is interested in the history of books and in the personal and transformative experience of reading.

Electric Dreamland

Author: Lauren Rabinovitz
Publisher: Columbia University Press
ISBN: 0231527217
Format: PDF, ePub, Docs
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Amusement parks were the playgrounds of the working class in the early twentieth century, combining numerous, mechanically-based spectacles into one unique, modern cultural phenomenon. Lauren Rabinovitz describes the urban modernity engendered by these parks and their media, encouraging ordinary individuals to sense, interpret, and embody a burgeoning national identity. As industrialization, urbanization, and immigration upended society, amusement parks tempered the shocks of racial, ethnic, and cultural conflict while shrinking the distinctions between gender and class. Following the rise of American parks from 1896 to 1918, Rabinovitz seizes on a simultaneous increase in cinema and spectacle audiences and connects both to the success of leisure activities in stabilizing society. Critics of the time often condemned parks and movies for inciting moral decline, yet in fact they fostered women's independence, racial uplift, and assimilation. The rhythmic, mechanical movements of spectacle also conditioned audiences to process multiple stimuli. Featuring illustrations from private collections and accounts from unaccessed archives, Electric Dreamland joins film and historical analyses in a rare portrait of mass entertainment and the modern eye.

Advertising Literature and Print Culture in Ireland 1891 1922

Author: J. Strachan
Publisher: Springer
ISBN: 1137271248
Format: PDF, Mobi
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This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Annual Bibliography of the History of the Printed Book and Libraries

Author: Dept. of Special Collections of the Koninklijke Bibliotheek
Publisher: Springer Science & Business Media
ISBN: 9780792358190
Format: PDF
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This twenty-seventh volume of ABHB (Annual bibliography of the history of the printed book and libraries) contains 5076 records, selected from some 1000 periodicals, the list of which follows this introduction. They have been compiled by the National Committees of the following countries: Arab Countries Italy Australia Latin America Austria Latvia Lithuania Belarus Belgium Luxembourg Bulgaria Mexico The Netherlands Canada Croatia Poland Estonia Portugal Finland Rumania France Russia Germany South Africa Great Britain Spain Hungary Sweden Switzerland Iceland Ukraine Ireland Israel USA Benevolent readers are requested to signal the names of bibliographers and historians from countries not mentioned above, who would be willing to co-operate to this scheme of international bibliographic collaboration. The editor will greatly appreciate any communication on this matter. Subject As has been said in the introduction to the previous volumes, this biblio graphy aims at recording all books and articles of scholarly value which relate to the history of the printed book, to the history of the arts, crafts, techniques and equipment, and of the economic, social and cultural envi ronment, involved in its production, distribution, conservation, and descrip tion. Of course, the ideal of a complete coverage is nearly impossible to at tain. However, it is the policy of this publication to include missing items as VIII INTRODUCTION much as possible in the forthcoming volumes. The same applies to coun tries newly added to the bibliography.