The Advertising Solution

Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Format: PDF
Download Now
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Integrated Marketing Communication

Author: Jerome M. Juska
Publisher: Routledge
ISBN: 1315526794
Format: PDF, ePub, Docs
Download Now
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Sales Magic

Author: Steve Bryant
Publisher:
ISBN: 9780936262246
Format: PDF, Kindle
Download Now
Tells how to increase sales, create loyal customers, beat the competition, increase a product's visibility, give effective sales presentations, and improve one's closing techniques

How to Become an Advertising Man

Author: James Webb Young
Publisher:
ISBN: 9780872510012
Format: PDF, ePub, Docs
Download Now
First printed in 1963, How to Become an Advertising Man has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit, an fact what advertising really is, how it works, and what one must understand do to be successful in its practice.

How to Make Maximum Money with Minimum Customers 21 Proven Direct Marketing Strategies Anyone Can Use

Author: Craig Garber
Publisher: Craig Garber
ISBN: 0984125515
Format: PDF
Download Now
Are you an entrepreneur or salesperson who needs more qualified leads? How about converting your existing leads into paying customers and clients, "much" faster?Are you a doctor, financial services, or other trade professional, who's always dreamed of having effortless, 'almost magic-like' marketing that'll have your daily planner "filled" with appointments?Do you own a jewelry store, dry cleaners, or other retail establishment you'd love to see "packed" with paying customers?Have you had it 'up to here' with clients who demand first-class service, even though they're on a Wal-Mart budget? Do you want to avoid tire-kickers who shop around for the lowest prices in town or online, and instead, only deal with ultra-rich clients who are thrilled to be working with someone of your caliber? If you answered 'Yes ' to any of these questions, or if you just want to make a LOT of money, "very" quickly, then this is the most exciting and important book you will ever read. Often compared to Eugene Schwartz 'Breakthrough Advertising, ' inside you'll discover: How Garber made $578,463 in one year with a small list of customers, without spending a dime on advertising and almost all at 90% profit. Garber shows you how to at "least" double your sales, whether you work online, offline, or both. Not by begging JV's or affiliates to promote you, but by using fresh new ideas that work in ANY business.On page 42, you'll uncover the single greatest secret weapon for making money in any business. How powerful is this secret? Quite simply, it is the best source of ongoing and predictable income, referrals and repeat business, in the world. And, it has almost "zero" downside risk.What about advertising? Are you sick and tired of running online and offline ads that never get the kind of responses you want? Is your website more like a ghost town than a bustling freeway, filled with traffic? Don't worry, Chapter 23, "How To Write A Sales Letter That Sells, " gives you the blueprint to designing compelling ads that'll have your buyers lined up and practically "begging" you to take their money. Garber walks you through the 12 proven items you MUST include in every ad or sales letter, to make them perform as reliably as a Swiss watch.As you know, there are only three ways to make more money: Raise your prices, get more customers, or increase the value of your average transaction size. In Chapter 12, you'll discover a simple strategy (which takes less than 5 minutes to implement) that gets up to 98.4% of your customers to spend more money with you, every time they buy.How to sell products and services for much higher prices and profit margins than your competition The secret to charging top-dollar is knowing how to 'position' yourself in the marketplace. And this is much easier to do than you think, as you'll see in Chapter 10, "How To Become Number One In Your Industry."Why conventional business and marketing advice is useless, because it revolves around exchanging time for money. Look, whenever you're trading time for money, your income is limited by the amount of time you're either "willing," or are physically able, to work. Garber reveals 2 simple strategies (pages 135 and 321) that leverage your time and multiply your effort, so your cash-flow is no longer tied to how long or how hard you can work. Result: a lot less work... and a lot more money. Listen, 'hoping' things get better, won't work. "Hope" is not a good business strategy. In times like this, you need to "think" smarter, not "work" harder, and this book shows you "exactly" how to do this.

The Predictable Profits Playbook

Author: Charles E. Gaudet II
Publisher: Charles E Gaudet II
ISBN: 9781940745169
Format: PDF, Mobi
Download Now
Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

How to Make Millions Sitting on Your Ass

Author: T. J. Rohleder
Publisher: Club-20 International
ISBN: 9781933356440
Format: PDF, Mobi
Download Now
This book shows you how to sit on your ass and make millions of dollars by working 'on' your business and not in it! Read it from cover to cover and you will gain a true unfair advantage over all of your competitors by becoming a 'ruthless marketer' and out marketing them!

Moonlighting on the Internet

Author: Shelby Larson
Publisher: Entrepreneur Press
ISBN: 1613083211
Format: PDF, Mobi
Download Now
MAKE AN EXTRA $1000 PER MONTH IN JUST 5-10 HOURS PER WEEK Moonlighting on the Internet presents the most reliable and proven ways to create extra income for the short term and establish a continual revenue stream for the long term -- giving consideration to your time and lifestyle needs. Internet entrepreneur Shelby Larson does not encourage you to “make money from home in your underwear,” or present “the magic-bullet plan to making millions.” Instead, Larson shows you how to: • Assess your skills, resources, and goals • Evaluate the right profit path for you • Find clients, create proposals, manage projects, and set rates • Market your website using smart, high-quality content that ranks well • Generate traffic using display ads, retargeting, and other traffic drivers • Distribute content using social media, Q&A sites, and forums • Create sales funnels using proven traffic strategies and tactics

12 Billion Of Inside Marketing Secrets

Author: Steven Dworman
Publisher: Steve Dworman Enterprises Incorporated
ISBN: 9780972643801
Format: PDF, ePub, Docs
Download Now
SUPERANNO Featuring interviews with the top revenue producers of Direct Response Television and Infomercials, this book reveals the inside information for the most successful campaigns in the industry. From Tony Robbins to the Juiceman, learn the inside information on what it takes to succeed in this business and turn a new product or idea into a household name. The author discovered Total Gym, which has now grossed over $1 billion in sales.